Scott McKinnon.Design

02/07/2026

My toast seems suspicious of my intentions!
PB or J or both?

01/17/2026

This Tim Horton’s might be wondering why no one is coming in to apply for work.
It might help if the outdoor window graphics wasn’t installed over top of the “We’re Hiring” poster on the inside of the glass.

In marketing and design, “Placement” matters, in order to reach your audience.
The help wanted sign might be best placed on the door on the way in, or somewhere on the window that sctually sees the light of day!

01/16/2026

LOL! Saw this on a friend’s post.

This sign should also be painted on the ground if there’s a hope it will be seen by the targeted demographic!

Great marketing and design requires “getting to know your ICP - Ideal Client Profile(s).” Learning their dreams, pain points, habits and preferences.

Great marketing and design won’t deliver desired results, if the delivery misses the intended audience.

If you need help getting to know your existing & potential new clients better, and improving your brand and marketing results, send me a DM.

12/20/2025

I like the architectural design concept for this building, but the final build feels unrefined.
I wonder what constraints in materials they ran into (concrete rings) that led to this boxy result.

https://www.facebook.com/share/1BqHUiPdkM/?mibextid=wwXIfr

Design submitted by the architect vs. How the contractor ends up building it.

The National Fisheries Development Board (NFDB) building in Hyderabad, India, is a striking example of imaginative architecture, famously shaped like a giant fish.

Designed by the Central Public Works Department and completed in 2012, the building visually represents the mission of the institution it houses—promoting and managing fisheries development across the country. Its bold, fish-inspired form makes it one of India’s most recognizable examples of mimetic architecture, where a structure’s design reflects its function.

Rising four stories high, the building features sculpted fins, scale-like window patterns, metallic cladding, and glass elements that create the illusion of a fish swimming through space. Reinforced concrete, aluminum panels, stainless steel, and glass are used to achieve both durability and visual impact.

Thoughtful detailing, along with the play of light and reflection on its surface, enhances the sense of motion and fluidity.
Beyond its eye-catching appearance, the Fish Building serves a fully functional purpose. It houses offices, meeting spaces, and facilities dedicated to fisheries research, policy development, and sustainable aquatic practices. More than a novelty, the structure stands as a symbol of creativity, cultural expression, and purposeful design, proving that government architecture can be both practical and visually inspiring.

12/18/2025

The true VALUE of AI is not what it can generate, but how much it inflates the Bubble! It’s going to pop sooner than later and cause chaos in labour and financial markets.

12/16/2025

Fonts matter.
Umm, I’ll guess “Geem”?
Or, “Seers”?

What does this say? (Via r\baddesign )

11/19/2025

The design of this mat is effective enough to stop these pets in their tracks! Until the little dog becomes the canary in the coal mine!
This is funny & you’re going to watch it more than once! 😂

11/01/2025

UPDDATE: That didn't go the way the Jays wanted it to... :(
But what an outstanding post-season run to the wire!!

Let’S GO BLUEJAYS!! 🐦⚾️🧢
It’s Day-of-the-Dead for the Dodgers!
And 2025 World Series Championship for the BlueJays in game 7 at home! 🇨🇦🧢⚾️❤️


I created this image using a prompt in ChatGPT!

10/22/2025

Hi everyone! I’m seeking a new career challenge and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect.

About me & what I’m looking for:

💼 I’m looking for Graphic Design, Marketing & Event Team, Branding Strategist, or Social Media Content Creator roles.

🌎 I’m open to opportunities in Kelowna, West Kelowna, hybrid or remote.

⭐ I’ve previously operated a family-owned retail business, sold B2B for local media outlets, been a print shop creative director and am currently a digital content creator, marketer and brand strategist and AI enthusiast.