Tina Folkerts' Digital Marketing

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Canada
Kelowna, BC
Tina Folkerts' Digital Marketing

A boutique agency that specializes in Facebook™ & Instagram™ ads, funnel builds, ad management, and program launches.

We help coaches, consultants, online course creators, and small businesses quickly connect with paying clients.

02/16/2022

Is your marketing better served with an Acknowledgment-Interest-Conversion (AIC) Framework? Tracking daily and weekly interactions will help you to understand your clients and see how they interact with your business. If your funnel or loop is too complex to track a simpler framework might be what you need.
An AIC framework has 3 points to track: Acknowledgement, interest and conversion. It helps you focus your marketing to those 3 main sections and can help streamline your marketing practice. For example: Push notifications can draw users to engage and acknowledge your company. These draw the user into your circle. Then you gaining their interest with a small number of trigger activities which continue to bolstering content consumption. This level helps you focus on re-engagement. The interest level will help lead the user to conversions. Weekly tracking helps you know if your marketing is working, which layer needs improvement and how you can lead your users to more conversions over time.

02/14/2022

What do your clients want? To grow your business you need to figure out what your people want, what they doing to get that, and how you can get them to take that action. Once you understand that loop you can figure out how to target your users, how to get them to take their actions with you , and how to get them to do that action again and get their friends to do that too (growth loop). Understanding how your product grows will help you to be able to engage with your clients and help them to grow with you!

02/12/2022

Is your automation working? Has your ROI increased? Automation is supposed to increase ROI by 15-20% while only using 5% of your marketing budget. Have you been tracking to see if yours is working the best for you? There are many different tools for automation. Make sure you check every quarter or at least yearly to make sure yours is doing the best job. New products are created all the time. Are you still doing repetitive tasks that could be automated? Answering often asked questions, auto-responding, and scheduling are all easy to automate. The unique jobs that take skill should be done by you the amazing business owner!

02/11/2022

Funnels are the rage! But they require so many new leads to keep getting quality out of the end. A different strategy is to focus on a growth loop! Brian Balfour at Reforge states, "Loops force you to answer “How does one cohort of users lead to another cohort of users?” You focus on how you reinvest the output of one cycle of the loop into the next cycle of the loop to get more output. This creates a compounding effect that is more sustainable." A loop strategy helps you focus on your product, marketing, and sales together to help the business grow in a more sustainable way. Needing a huge number of new leads each cycle is unsustainable. Figuring out how to generate more of outputs that can be reinvested in the input like growing more customers from the customers you have is a way to create a growth loop. Referrals, coupons to give to friends, points for future purchases all examples of ways to loop your users. Thanks for reading!

01/11/2022

How are you using your skills in your business?
Do your skills and opportunities match? Are you applying your A-level skills to a lot of B-level opportunities? B-level opportunities have a ceiling that no advanced strategy or skill can overcome. If you are spending all your A-level skills on B-level opportunities then you are wasting your talents and time.

See your expertise for what it is, and apply it to A-level opportunities to break through that ceiling!

01/10/2022

How are you measuring your business growth?
Have you created a scorecard for your business so you can measure your growth?
To do this, pick the numbers (metrics) you want to measure like revenue, leads, or new sales. Create a tracking sheet with as many columns as you have categories. Each Monday or Friday, write down the numbers. Then try to beat those numbers each week.

Maybe you only focus on one column at a time. At the end of the month, add it all up and keep that number in the last column. Then you’ll be able to track month to month as well.

Something funny happens when you focus 100% in one direction. Focus on your metrics so you can beat yourself each month. Whatever you focus on grows. (From Russell Brunson)

12/28/2021

Some new ideas to help you with your posts.

https://buff.ly/32mkjlH

12/26/2021

Happy Boxing day! In Canada many people have this day off while others work during a very frantic shopping day. Love and Peace and Rest to everyone on this fun and special day!

12/25/2021

Merry Christmas to all! May your holiday season be filled with Jesus’ peace and joy and may your New Year be full of grace and abundance. Love to all!

12/24/2021

1 day until Christmas countdown: Painless Email marketing tips for Mind-blowing open-rates!
Tip #1: Do email list hygiene every few months: Within a year one in every five contacts becomes obsolete, outdated, or unusable. By analyzing email clicks, monitoring the hard and soft bounces, and verifying older email subscribers to avoid denting your sender reputation. Remove all emails that need to be cleaned to keep your email open rates well informed.

Need help with your content posting strategy? Let’s chat! Part of my digital marketing services are helping create posting plans for your business.

Source: https://buff.ly/31MK5PK

12/23/2021

2 days until Christmas countdown: Painless Email marketing tips for Mind-blowing open-rates!
Tip 2: Automate emails that do not need content creation like thank you for your purchase emails, package tracking emails, subscription emails. Any email that can be written from a template should be automated then your team can focus on building rapport and trust through the other emails. Keep your template on brand though and use the above tips for them as well.

12/22/2021

3 days until Christmas countdown: Painless Email marketing tips for Mind-blowing open-rates!
Tip 3: K.I.S.S. – Keep It Short & Simple (Silly!). Remove any superfluous words to craft the optimal email with the least amount of words. Be to the point but still on brand.
Also, Don’t forget to add Value! Your email should offer something valuable, relevant, and tangible. If it does then your emails will be opened at record pace!

Address

Kelowna, BC
V1W4Y6

Website

https://tinafolkerts.com/home

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