Vigilante Marketing

06/05/2026

We were proud to be a Partnering Business Sponsor at the 2026 Nisku Energy Show last week and it did not disappoint.
Over 200 businesses filled the Silent Ice Sports & Entertainment Center in Nisku, AB across two days, representing the full breadth of Alberta's energy sector. Exhibitor spaces sold out completely, and the energy in the room matched it.

For us, sponsoring wasn't just about brand visibility. It was about showing up for an industry and a community we genuinely believe in. The conversations we had over those two days reminded us why in-person connection still matters.

Thank you to the The Leduc, Nisku & Wetaskiwin Regional Chamber for another outstanding event. Already looking forward to next year.

06/01/2026

We watched all of Google Marketing Live 2026 so you don't have to.
The headline: AI is now buying products on behalf of shoppers. No click. No ad. An agent just picks the best result from Google's shopping graph and completes the purchase.

What wins in that world? Not the flashiest ad creative. Your product feed. Clean titles. Accurate attributes. Current inventory. That's what gets selected.

Google also announced AI Max campaigns, Ask Advisor (an AI agent across all your Google platforms), and ads that now live inside AI Overviews, where 75% of users say they make faster, more confident decisions.

The boring infrastructure work, feeds, tracking, first-party data, just became the most leveraged thing any business can do right now.
Full breakdown on the blog: https://loom.ly/BufKGOM

05/23/2026

05/21/2026

If "AI" makes your eyes glaze over, this one is for you.
We've sat through a lot of AI conversations in the last year. Most are either techno-utopian fluff or sales pitches dressed up as workshops. The reason we partnered with LeadXpert on this one is that it's neither, it's three concrete systems any owner (no tech background needed) can stand up in 30 days.

What you'll actually walk away with on May 26:
1. How to stop losing leads to faster competitors.
2. How to handle after-hours inquiries while you sleep
3. How to capture every lead - without adding a hire

No fluff. No future-tense. No "imagine a world where…"
🗓 Tuesday, May 26 · 5:00 PM MST
⏱ 1 hour · free
Save your seat: https://loom.ly/KTTTlpY

05/17/2026

May is Mental Health Awareness Month and most of the small business owners I talk to are quietly burnt out.

Not from the work they love. From the marketing they didn't sign up to do.

If you're spending evenings writing captions, fighting with your website, and second-guessing whether anything you post actually works, that's not a discipline issue. That's a system issue.

3 questions worth asking yourself this month:
1. What's one marketing task I do every week that I dread?
2. What would it take to delegate, automate, or eliminate it?
3. If I freed up that time, where would I put it?

Marketing should make your business feel lighter, not heavier. If yours doesn't, the system is broken, not you.
https://vigilante.marketing/services/

05/16/2026

While you were on the job today, your phone rang. Maybe twice. Maybe four times. Some of those calls went to voicemail. At least one of them called your competitor next.
That's the math most local business owners don't want to do, every missed call is a customer who needed an answer right now and got it somewhere else.

LeadXpert is running a free 1-hour training on May 26 walking through 3 AI systems built to fix exactly this, capture leads, respond instantly, book the job before the customer cools off. No new staff. No payroll bump.

🗓 Tuesday, May 26 · 5:00 PM MST
⏱ 1 hour, live
Save your seat: https://loom.ly/KTTTlpY

05/14/2026

Two weeks out from the Leduc Nisku Wetaskiwin Chamber Luncheon AI panel and the conversations haven't stopped.

The topic was "Making AI Work for Your Business." The room was full of business owners who didn't want hype. They wanted to know what's real.

Three things I keep coming back to:

1. AI is not your strategy. It's a shortcut for the strategy you already have. If your messaging, offer, and audience aren't clear, AI will just help you produce more confusion, faster.
2. The owners getting the most out of AI right now aren't the most technical. They're the most curious. They open the tool, ask a real question, and iterate.
3. Trust still beats tech. A great AI-written email still loses to a real one from someone who knows you. Use AI to free up time then spend that time on the human stuff.

Thanks again to the The Leduc, Nisku & Wetaskiwin Regional Chamber for the invite. Conversations like that one are why I love this work.

https://vigilante.marketing/

05/14/2026

Here's something nobody in your DMs will tell you: posting more isn't the answer.

We see it all the time small business owners dedicating hours a week to social media, posting every single day, and still walking away with almost no results to show for it.

The problem isn't effort. It's strategy.

If your content isn't built around your ideal client's actual problems, no amount of posting frequency will fix it. The good news? This is 100% fixable and it usually doesn't require more of your time.

What does your current content strategy look like? Drop a comment we'd love to help.
https://vigilante.marketing/services/social-media-marketing/