Fetch & Ripple Marketing

03/17/2026

If your graphics feel “meh” and you don’t know why…
it’s probably the font combo 👀

One good pairing can make your content look 10x more intentional (without hiring a designer).

Steal these.

Save for later when Canva starts testing your patience.

02/06/2026

Valentine’s marketing doesn’t have to mean discounts, heart emojis, and mild panic posting.

If you want something fast, genuine, and actually engaging — try one of these ideas.

Low effort.
High connection.
Zero awkward “treat yourself” captions required.

02/02/2026

Clarity is doing a lot of heavy lifting online right now.

People skim.
AI scans.
Search engines interpret.

When your website language is clear and human:
• people lean in
• it actually makes sense
• decisions feel easier

This isn’t about trends.
It’s about being understood.

This is why “just writing something” isn’t enough.  

01/27/2026

FAQs aren’t just there to help people.
They help search engines and AI tools figure out what the hell you actually do.

Clear questions with clear answers make your business easier to understand, easier to trust, and easier to surface in search.

Is this the entire AI search strategy? No.
But it’s one of the smartest places to start building clarity.

01/14/2026

Most businesses assume their website “works” because it looks good.

Modern search doesn’t care how it looks. It cares how clearly it can summarize what you do.

If AI tools can’t confidently explain your business, they won’t recommend it, even if your site feels fine to you.

After several requests from clients, I have put together a comprehensive checklist to help business owners spot common clarity issues that affect visibility in AI-driven search.

https://fetchandripple.com/ai-seo/

01/11/2026

Google used to give people options.
Now AI gives them an answer.

That shift changes everything for businesses.

If your website is vague, overly clever, or trying to say too many things at once, AI can’t confidently explain what you do. And if it can’t explain you, it won’t recommend you.

This isn’t about rankings or keywords.
It’s about clarity.

I put together a free AI Visibility Checklist to help business owners see whether their website is actually understandable to AI-driven search tools.

You can download it here: fetchandripple.com/ai-seo/

08/19/2025

Running a small or medium business in 2025 has been… a ride, hasn’t it? Costs are still climbing, AI tools are popping up faster than new coffee shops, and customers are zipping between Google, Instagram, and TikTok before they ever make a decision.

And now that we’re more than halfway through the year, the big question is: what’s actually working in 2025?

The answer: focus on the five marketing shifts that are shaping the rest of the year. Nail these, and you’ll finish stronger than you started.

Read our full blog post here: fetchandripple.com/small-business-marketing-2025/

07/18/2025

✨ Kelowna Creators! We’re Looking for You✨

Are you a beauty lover, self-care queen, or content creator based in Kelowna with 2K–3K local followers?

We're partnering with a small number of micro-influencers to promote waxing services. Think fresh skin and free treatments for creators who genuinely vibe with what our client does.

💛 Who we're looking for:
• Local creators (Kelowna + area)
• 2,000–5,000 engaged followers
• Into beauty, esthetics, or sharing real-life experiences
• Not afraid to talk about smooth legs or Brazilian waxes 👀

📩 DM us if that sounds like you or tag someone who'd be perfect!

Let’s make smooth skin + scroll-stopping content happen.

07/13/2025

✨ Design feeling a little… flat?

You don’t need a total rebrand.
You just need better font chemistry.

We put together 8 Canva font pairings that are pretty, polished, and not played out, perfect for brands that want to stand out without screaming.

No Canva Pro required. No trendy-for-five-minutes fonts. Just scroll-stopping style that actually works.

🖋 Save this post for your next project
💬 Drop a 💚 if you love a good font combo

09/11/2023

Have we all calmed down from the threat of ChatGPT taking over the world? Okay, good!

So, we've been using this fun AI technology as well, and after using the tool for several months now, we've noticed a few things...

There is a definite pattern.

AI clings onto specific phrases which include - unleashing, embracing, embarking, elevating, taking a journey and coming together, so we can aim at doing XYZ.

Don't get me wrong. I love the technology! And with some prompting, it can be a great tool to help with marketing tasks.

We prefer to use it in only a few ways. And, no, they do not include writing an entire blog, social media posts or website content.

We use it as an assistant. Although our team is fantastic and super creative, they're sometimes busy with a project or just having good ole writer's block. This is where ChatGPT comes in to save the day.

It is really good at helping to brainstorm ideas, coming up with ideas for new blog posts, or even a subtitle for a web page.

Sometimes, we ask it for some fresh ideas for social media giveaways or suggestions for what image to use with our social media copy we've already written.

It is also our best friend when we have written a paragraph but don't loooove it. We'll plug it into ChatGPT and ask it to rewrite it in a few different versions.

The whole point of writing is to build a connection with your audience. A connection with YOU!!! Not AI. Mistakes happen. We may not get every single post 100% correct. But that's the human side of us sneaking out. We want to see the human side of all of you, too!

Keep writing. Keep promoting your business. Keep experimenting with posts. And above all else, keep being you.

07/14/2023

🔍 SEO vs. PPC: Which is right for your small business? 🚀

Struggling to get the word out about your new venture? Two marketing strategies stand out: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns. But how do you choose?

🔎 SEO: Boost your website's visibility and attract organic traffic from search engines. Cost-effective, scalable, and helps build brand authority. Perfect for long-term ROI and reaching customers at different funnel stages.

💡 PPC: Get quick results and appear above organic search results. Pinpoint your target audience, run A/B tests, and promote time-sensitive offers. Ideal for immediate visibility and driving conversions.

⚖️ SEO or PPC? Consider your goals, budget, and timeline. Combining both strategies can yield even better results. We can help you choose wisely and propel your small business to new heights. Read more on our blog!

Choosing between Kelowna SEO and PPC requires careful consideration of your business needs, budget, and goals. Let us help!