Fraction Collective

Fraction Collective Strategic Marketing and PR. Simplified. Fractional, flexible, and always in your corner.

Last week, Advanced Cyclotron Systems, Inc. (ACSI), in partnership with our client .ca , officially broke ground on a ne...
05/15/2026

Last week, Advanced Cyclotron Systems, Inc. (ACSI), in partnership with our client .ca , officially broke ground on a new 48,000 sq. ft. purpose-built facility in Surrey.

The project will more than double ACSI’s production capacity while supporting the continued growth of advanced manufacturing, medical innovation, and high-skilled employment in British Columbia.

For us, this is exactly why media relations is so important. Strong project stories deserve to reach the audiences who care about economic growth, industry leadership, innovation, and the people building it.

Thank you to and for featuring this exciting milestone.

Kelowna has something new to look forward to. This fall, SKÅ Thermal Spa will be opening its first B.C. location at .gro...
04/30/2026

Kelowna has something new to look forward to. This fall, SKÅ Thermal Spa will be opening its first B.C. location at .group’s MOVALA, bringing a fresh take on wellness to Pandosy Village. 

We love sharing business announcements like this, and it’s been rewarding to see the early enthusiasm build across local media. Learn more about the opening through the link in our bio!

There’s a moment every spring when you check your tax return and hope to see a refund. It feels like extra money, but re...
03/25/2026

There’s a moment every spring when you check your tax return and hope to see a refund. It feels like extra money, but really, it’s your own cash that’s been sitting with the government interest-free instead of working for you throughout the year.

Our client .ltwealth at LT Wealth gets into this in his feature, breaking down the behavioural habits that show up during tax season and how they can quietly hold people back financially. He also shares a few simple ways to rethink how you approach tax season so your money is working more efficiently for you.

This is a great example of financial expertise showing up in a way people actually relate to. Good PR helps translate expert insights into something clear, relevant, and easy to connect with.

Read Terry’s feature through the link in our bio!

This Friday, October 4th, Music for the Mighty will bring together our city’s best local talent to raise $50,000 for the...
10/02/2024

This Friday, October 4th, Music for the Mighty will bring together our city’s best local talent to raise $50,000 for the . This night is about more than music—it's about giving back to the hospital that has touched so many lives, including Jordan Hansum from , whose daughter’s life was saved by BC Children’s. 💙

Jordan’s story is a powerful reminder of the incredible work BC Children’s Hospital does for families across BC, and this is our chance to show our support.

Together with , , , and the strength of the community, we’re proud to stand behind this event.

With 13 media outlets already covering this event, the momentum is building—but we need YOU!

Grab your tickets or donate to help us hit that $50,000 goal. Every dollar goes directly to BC Children's social work programs, supporting families when they need it most.

🔗 in bio for tickets and donations!

Let’s show the strength of Kelowna’s community spirit and come together for an incredible cause!

At Fraction, we cut through the noise. True PR isn't just about flashy campaigns or cranking out press releases. It’s ab...
09/17/2024

At Fraction, we cut through the noise. True PR isn't just about flashy campaigns or cranking out press releases. It’s about credibility and building trust—because hype fades, but authenticity sticks.

That’s why we’re stoked to support incredible small businesses like Ciiku Skin Essentials as they navigate their journey. Working with founders like Iman Wamboi and Jackline Kiunga featured in Canadian SME, reminds us of why we do what we do: helping brands we truly believe in get the recognition they deserve. 💖

🔗 Check out Jackline's full interview to learn more about her journey: https://tinyurl.com/425wmzcw

Can you capture everything your brand stands for in one single, powerful statement? We’ll wait. It’s harder than it seem...
09/06/2024

Can you capture everything your brand stands for in one single, powerful statement?

We’ll wait.

It’s harder than it seems. The perfect headline doesn’t just inform—it tells your brand’s story, conveys your key messages, and delivers a promise to your audience.

For Bridge and Elliott, the headline—‘Everything’s within reach’—for this new project slated for Delta’s Ladner Village didn’t just happen.

It was the result of intentional storytelling and a project team that took time to reflect and communicate their core messages of accessibility and convenience.

While we can’t control what journalists write for earned media, we can help to ensure the most unique, compelling features are uncovered and communicated clearly and consistently. The right headline naturally follows.

🔗📖 Link in bio & on our LinkedIn

Summer may be coming to a close soon, but while pools are still open, parents still need to keep pool safety top of mind...
09/05/2024

Summer may be coming to a close soon, but while pools are still open, parents still need to keep pool safety top of mind.

Over half of all drowning accidents happen in residential pools, with the majority (73%) occurring between May and September in Canada. Allan Horwood, Owner of shares his proactive and preventative approach to pool safety with & 🛟🌊

🔗 Read the articles in our bio.

08/30/2024

We are ready to make a splash this Labour Day long weekend! 🐾

As we dive into the final long weekend of the summer, we hope you find time to relax and recharge.

🥂 Cheers to soaking up the final rays of the season. 😎

🐾 Happy from the Fraction Pack 🐾Today, we're giving the spotlight to the real stars of our team—our pawesome pack of p...
08/26/2024

🐾 Happy from the Fraction Pack 🐾

Today, we're giving the spotlight to the real stars of our team—our pawesome pack of pups! 🐶✨

👔 Whiskey (AKA Whisk) – Chief Barketing Officer
Whiskey spends his days making sure we're on the right tail, ensuring every campaign has a paw-sitive vibe. He’s a pro at sniffing out the best strategies and always has a nose for what’s trending! 🐾

📝 Finnegan (AKA Finn) – Pawject Manager
Finn keeps us all on a tight leash! Whether it’s chasing deadlines or fetching new ideas, he's always barking orders to make sure everything runs smoothly. 🐕💼

🎙 KC (AKA Kay-ceroni) – Head of Puplick Relations
KC is our top dog in making sure we stay in everyone’s good books (and good treats!). From paw-sitive press to wag-worthy client interactions, KC keeps our public relations on point—no bones about it! 🐾🎤

📋 Cache (AKA Ca-Sheesh) – Account Retrievable
Cache is our go-to guy for making sure everything adds up. With a nose for numbers and a knack for retrieving those important accounts, he's the one making sure no bone is left uncollected! 🐶💰

Cheers to our furry team members, who make every day at Fraction a little more pawesome! 🐾❤️

Based in the Okanagan, we’ve seen firsthand how wildfires can change everything in the blink of an eye. But we’ve also s...
08/25/2024

Based in the Okanagan, we’ve seen firsthand how wildfires can change everything in the blink of an eye. But we’ve also seen how community support can make all the difference.

When Karina Leveque, Morgan Guyon and Silverstar Brewing Co decided to host a concert fundraiser for the residents of Jasper, we knew we had to step up and do what we could to help.

This isn’t just a project for us—it’s part of our story. During the 2023 McDougall Creek Wildfires, our leadership team was evacuated, and it was the incredible support from our family, friends, and community that helped us through those difficult days.

Rallying together doesn’t just rebuild homes—it rebuilds hope. It reminds us that we’re not alone, no matter how overwhelming the challenges may seem.

All proceeds from this event will benefit the Jasper Community Team Society with the Banff Canmore Foundation generously committing to match every dollar raised during the concert.

Join us in making a difference and showing Jasper that they’re not alone either:

🗓️ Date: August 28, 2024
⏰ Time: 5:00 pm to 1:00 am
📍 Location: Silverstar Brewing Co., Vernon, BC
🎟️ Tickets/Donations: https://tinyurl.com/3wh3b46u 🔗

For More info visit: https://www.facebook.com/share/ZVDzdq2SonmcJ496/

Together, we’re stronger. Let’s come together to lift up those who need us now.

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Kelowna, BC

Opening Hours

Monday 8:30am - 5pm

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