Twin Creek Media

06/18/2026

We almost failed a workplace award. 63 out of 100. Cutoff was 60.

Here's the thing about running a company: You think you know how your team feels. You think you have a pulse on it. Anonymous surveys have a way of humbling you real fast.

People said what they actually thought. Things that had probably been sitting there for a long time. Hard to hear, but it was real.
A week later, the organizers emailed. They added up the math wrong. We scored 83.

We're still acting on every bit of that feedback. The number changed. What people said didn't.

06/16/2026

Most marketing budgets get spent with no real way to know what worked.

For Astec Digital's international launch, we built tracking from day one: every ad, every click, every lead traced back to its source. Senior management could see exactly what was driving results.

One campaign alone hit 1,700+ lead gen actions.

That's the difference between guessing and knowing.

See how we made it happen: https://bit.ly/44cdZcr

06/10/2026

There's something a little ironic about going into the woods alone to talk about people. But it's where the thinking gets honest.

Twenty years of campaigns, hundreds of clients, millions in ad spend, and the data keeps landing in the same place: people connect with people. Not with products or polished messaging. With faces, stories, and real human voices.

For small and mid-size businesses especially, that's not a weakness. It's the advantage.

06/04/2026

Happy 2-Year Anniversary, Colby! 🎉

Two years of Colby turning briefs into videos, motion graphics, and animations that look better than they had any right to.
Our resident drone expert, too. That aerial shot didn't take itself.

He even vibe-coded his own Adobe Premiere plugin from scratch. How cool is that?

Also tried to grow lettuce in the office. We respect the vision.

Mint tea in hand, Subway on deck. Something new every day. Here's to more of Colby!

06/02/2026

The best amp in the world still sounds terrible in the wrong hands.

AI is no different.

It'll amplify whatever you put into it: good decisions and bad ones. Most businesses rushing into it right now are just accelerating their existing problems faster.

The ones actually winning? They slowed down long enough to get the fundamentals right first. Right people, right tools, right foundation.

Dan Martell's AI tech stack is one of the better starting points we've come across, linked here: https://bit.ly/3RCD2T8.
It's SaaS-based, but the ideas carry over.

Still figuring AI out? So is everyone. Let's talk.

06/02/2026

Okanagan businesses, this one's worth a look.

Accelerate Okanagan just opened applications for their Market Diversification Grant, a 1:1 matching fund of up to $10,000 for SMEs ready to grow beyond BC and into new Canadian or international markets (U.S. excluded for this round).

Eligible costs include trade shows, market research, travel to meet buyers, translation services, certifications, and more. Expenses need to fall between June 1, 2026 and January 31, 2027, and applications are rolling until funds run out.

If expanding your reach is already on your radar, this is a solid way to offset the cost of getting there.

Click here to learn more: https://accelerateokanagan.com/entrepreneurs/market-diversification/

Great news for Southern Interior businesses ready to take on the world 🌍

The Market Diversification Program funding has been renewed! That means that more companies in BC's Southern Interior can access up to $10,000 in matching funds to support expansion into new provincial and international markets. From trade shows and certifications to translation and packaging, this program is designed to reduce the financial barriers of diversification and going global.

A sincere thank you to ETSI-BC for making the program possible. This kind of collaboration is exactly what strengthens our regional ecosystem and helps local businesses grow with confidence.

Ready to explore new markets? Learn more and apply for funding here: https://hubs.la/Q04fDL5X0

05/26/2026

Bronze for Best of Kelowna. 🥉

Here's the thing: we only work with one client per industry per region. So this one's a team win, shared with the businesses who trust us to play exclusively on their team.

Thanks for trusting us, Kelowna. We're not slowing down.

05/21/2026

We've seen businesses jump into AI and speed straight into chaos. Not because AI is bad, because AI is neutral. It takes whatever you give it and turns up the volume.

Got solid strategy, good content, clear messaging? AI will multiply all of it.

Got confusion, inconsistency, and noise? Same deal.

The question isn't "are you using AI?". It's "what are you amplifying?"

Read the full breakdown here: https://bit.ly/4tSjE25

05/19/2026

That do-it-yourself attitude got you to where you are, but past a certain point, it's the ceiling.

The companies that break through aren't run by people doing everything. They're run by people who build teams that do everything better. Operations, finance, sales, marketing; each owned by someone who lives and breathes it.

We've worked with hundreds of companies in the $2M to $20M range and seen exactly what the difference looks like.

Maybe it's time to get out of your own way. Let's talk.

05/15/2026

SEO got you ranked. GEO gets you quoted.

They're not the same thing. AI engines don't care about your keyword density; they care about structure, credibility signals, and whether your content stands on its own out of context.

Curious to learn more? Let's talk!