Blimco Marketing

10/07/2021

It’s such a pleasure to work with such an amazing client with core values so similar to our own. Watch Secure-Rite Mobile Storage’s business journey here: https://youtu.be/09_LREg82sU.

Short but sweet, this quick watch encapsulates the dedication, passion and values that shaped Secure-Rite into the successful business they are today 😊 We’re so fortunate to work with this team!

04/30/2021

When deciding on what key words to use for your website, do your research as to what terms your targeted demographic searches for, and don't be afraid to group some of those words together.

04/29/2021

One of the easiest ways to improve your SEO and ensure potential customers and existing ones can easily find you is by creating a simple URL.

Making your URL your business name or relatable to it, using your keywords, making it concise and easy to understand are all encouraged components to a strong URL.

04/22/2021

When designing a website it can hard not to get carried away with all the beautiful web fonts and colours. Even though it is tempting, try not to overload your site with too many different web fonts.

Not only does it distract readers from the message you are trying to convey, but it can also slow down your website's load time.

3 web fonts or less seems to be the magic number when looking at user experience and load times.

04/20/2021

Although patience is a virtue, it is not one that a lot of people have when surfing a website. Because of this we must do everything we can to increase our webpages loading speeds.

One detail that may not often be considered when optimizing load time is the format of the images on your webpage. Formats can drastically change the file size of an image, making it shorter or longer for parts of your site to load.

➡️GIF is great format for images with little color, like logos

➡️JPEG is great for images with lots of color and detail, like a photograph

➡️PNG is great for high quality transparent images

04/16/2021

Looking for a new home? Re/max Vernon Salt Fowler may have just the one for you!

View Virtual Tours online. Four seasons of serene Swan Lake, at your fingertips. Enjoy fishing, swimming, boating sports, winter sports etc. Privately situated on a two acre parcel with irrigation rights for your Hobby Farm or Business, 5 minutes from downtown with over 59 meters of water frontag...

04/13/2021

Videos are one of the best ways to tell a brand’s story. They show a glimpse of the business’s personality and allows for more detail to be explained about processes, promotions, or general company information.

Along with catching people’s attention videos also:

-Encourage higher ranking in Search Engines

-Provide another form of tracking Conversion Rates

-Provide opportunity for more Backlinks

-Increase engagement with potential and existing customers

04/09/2021

Social Media is one of the best platforms to share new products, promotions, and store happenings. It is also a platform that provides a more personable experience with your business, creating long lasting loyal customers!

04/06/2021

Call to Actions (CTA) are the hook customers need to make the step to download your content, make a purchase, or just learn more about you and your services.

The more attractive the CTA, the more conversions you will receive. Depending on your goals and what you want your potential customers to do will influence the wording and colouring of your CTAs.

Some common ones:
'Learn More'
'Get your Free Trial Today'
'Sign Up'
'Click Here'

Create a sense of urgency in your message and be sure to make it short and valuable. Use phrases that imply the potential customer will benefit from taking the next step. You are talking to real people, so write your CTAs knowing the way you want potential customers to feel when taking the action.📣

04/01/2021

The 404 error page is the one you are sent to if the web server isn’t working, the webpage is no longer there, or the URL is linked incorrectly.

Not only do multiple error codes across your site impact your search ranking, but it can also be the reason for losing potential customers

One great way to avoid losing potential customers due to technical errors is personalizing your 404 error message. Think of it as another landing page. Instead of the generic error message, write something personable and include navigation that makes it easy for the visitor to navigate back to your home page.

03/27/2021

Something to keep in mind when creating websites, blogs, and marketing emails.

03/25/2021

Check out some of the top consumer queries and behaviours on Google after a year into the pandemic.

Google’s Official Digital Marketing Publication. Almost one year into COVID-19, consumer confidence in a global recovery is slowly rising.