The Media Playbook

The Media Playbook We make your copy sing. News plays a central role in our lives – yet often we barely perceive it. And yet many of us are woefully unaware of its impact.

It's like drinking and eating, we consume it daily, and often without a second thought. Or its opportunities. The Media Playbook is a tool, a weapon perhaps, to arm you in the constant battle for your attention. It will prepare you to use it to your advantage and help keep you from being ambushed by it. As a veteran journalist and PR machine, I created The Media Playbook as a guide to help you prep for a media crisis and use the media to your advantage.

An old story but I bet it still holds up.
02/04/2023

An old story but I bet it still holds up.

One reason the online brand advertising industry hasn't been able to catch up offline brand advertising – despite how much time consumers spend on line these days – is that many ad-buyers are trained to believe that if Web users aren't clicking on their banner ads, then their banner ads are bein...

I just stuff everything into one folder called 'SORT'
12/01/2020

I just stuff everything into one folder called 'SORT'

Look, 2020 was supposed to be my year. I set out with what I thought were pretty reasonable New Year’s resolutions—one of which was to spend less time on my screens. And then the pandemic hit. During the endless hours that ensued, I noticed something: My digital filing system was a goddamn mess.

09/24/2020

Rule No. 1 for writing a news release: Have something to say.

09/09/2020

Podcast mics are still in their box. Should we unpack them?

02/28/2020

If the media knocks at the door, open it.

This is a good basic overview of the steps needed to create a media strategy
01/15/2020

This is a good basic overview of the steps needed to create a media strategy

A media strategy is a plan of action to guide advertising and marketing. Learn how to budget as well as target your audience successfully to grow business.

Game on.
04/10/2019

Game on.

Kelowna likes cannabis 🌿

The first seven applications have received approval in principle.

“We stuck true to our word,” says Kelowna Mayor Colin Basran, adding history was made in the city.

Basran said city council has taken “a fair share of flack” when it shut down illegal dispensaries months before legalization.

“It was never that were opposed, or we were some stuck-in-the-dark-ages council who didn’t want to get with the times,” he says.

The council promised to follow the legal framework to approve stores.

“While not everyone will be happy we will finally have retail outlets in our community — and ahead of other municipalities in the country, I might add.”

Spiritleaf Starbuds Mary Jane's Headquarters

https://okanaganz.com/oz/news/smooth-sailing-for-cannabis-in-kelowna/

Honesty cuts through the noise.
01/04/2019

Honesty cuts through the noise.

The Hootsuite CEO cites six trends that will change how businesses use social media in the coming year.

01/03/2019

More transparency, a possible recession, brick-and-mortar fights back, and more.

01/02/2019

How to do a SWOT analysis

In 2019, what are YOU doing to stay relevant?
01/01/2019

In 2019, what are YOU doing to stay relevant?

We'll be diving into cannabis advertising laws in Canada this month.
01/01/2019

We'll be diving into cannabis advertising laws in Canada this month.

In the emerging cannabis industry, the social media influencer is proving to be a key piece in a key position.

Address

Kelowna, BC

Website

Alerts

Be the first to know and let us send you an email when The Media Playbook posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Media Playbook:

Shortcuts

Share

Category