The Media Playbook

The Media Playbook We make your copy sing. News plays a central role in our lives – yet often we barely perceive it. And yet many of us are woefully unaware of its impact.

It's like drinking and eating, we consume it daily, and often without a second thought. Or its opportunities. The Media Playbook is a tool, a weapon perhaps, to arm you in the constant battle for your attention. It will prepare you to use it to your advantage and help keep you from being ambushed by it. As a veteran journalist and PR machine, I created The Media Playbook as a guide to help you prep for a media crisis and use the media to your advantage.

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