AYD Internet Marketing

AYD Internet Marketing Specializing in marketing strategy with paid PPC advertising. Bing, Google, LinkedIn, and Facebook.

What if there was a way to turn existing leads you already have that you spent thousands to acquire into paying clients ...
11/18/2020

What if there was a way to turn existing leads you already have that you spent thousands to acquire into paying clients instead of dumping more money into lead generation with no return?

Well, guess what? I have a secret to tell you that that your competitors use to take all your clients!

Because let’s face the facts. Generating LEADS is easy and even you can generate a lead. Not everyone wants you to know that but there I said it.

Let’s get something clear though. I am not saying paid lead generation is not needed. I’m just saying it’s a great way to waste money if you don’t have proper systems to turn those leads into buying clients.

So how can stop WASTING money on lead generation? I can help you set up a system that will take existing and new leads and do the work for you.

Imagine turning down paid ad spend and being able to pay for fewer leads SAVING you money and converting MORE of those leads into paying clients.

Save money and get the same amount of clients. The best part is if you want more leads in your system then all you have to do is spend more on advertising knowing you won’t lose more money.

Message us to start saving money and converting more leads into paying clients.

Websites in the legal, medical, and finance industries should be secured.Why does matter to you as an IT MSP?Likely you ...
11/05/2020

Websites in the legal, medical, and finance industries should be secured.

Why does matter to you as an IT MSP?

Likely you are offering security solutions, back up, and cloud solutions like Office 365. However, ignoring your customer's website you built has consequences too if they are in the legal, medical, or finance space.

How can it affect your customers?

1. Your customers brand and reputation is at risk if it gets hacked.

2. Depending on where you are located and your client’s industry third party regulatory bodies have requirements for security which may include their website. Fines and other penalties may be issued if they find out there is a breach.

3. You are the possibly the first person they contact and it may not be a service you offer now you are scrambling to fix it for them. Do you want to be looking for a fix at 4 pm on a Friday?

To remedy this problem you need to make sure the client site is built with SEO and security in mind. You also need security scanning and website backup solution that is more comprehensive then most web hosts provide.

What should a third part website security solution provide? A firewall, Domain monitoring, and admin security at a minimum. A lot of hosts provide backups and WordPress version updates but that may not be enough if you need to remain compliant.

Here is a chart showing the different levels of protection out there.

This chart is from Wordzite a premium website security provider. More information can be found here: https://www.wordzite.com/

Next time you are rolling out a security solution for your client's it's recommended to add in a website security solution into your monthly retainer. It will help avoid the issues we just covered!

If you have any marketing needs you can also reach out to me I would happy to have a 10-minute discovery call to see how AYD Internet Marketing can help.

06/12/2020

Getting new Prospects and nurturing is tied. There is actually a relationship between the two because attracting the right prospects requires a good nurture process so they can decide if your product or service is a fit for themselves.

Adding automation to help reduce the time spent on this process is a key part of that. It's getting easier to implement too you just need to know what your prospects and ideal clients are.

A positive Friday reminder came in the form of a book "Living the 90%" by Darci-Lang we won from the Greater Langley Cha...
05/22/2020

A positive Friday reminder came in the form of a book "Living the 90%" by Darci-Lang we won from the Greater Langley Chamber of Commerce.

What are you doing to stay positive?

How to get a better return on your Google Ads (PPC )What is the secret to a better return on your Google ads? Keywords, ...
05/21/2020

How to get a better return on your Google Ads (PPC )

What is the secret to a better return on your Google ads? Keywords, relevance, and knowing your audience.

The important factor here is relevance! That being said there are many ways to divide up keywords and every campaign and niche will be different so don't be afraid to get creative and test.

Here are quick wins you can implement that can have fast results turning a campaign around:

1. Long-tail keywords: For each search term you add search volume drops but CPC goes down. This info can be found in your SEO data and using Google Keyword Planner or a tool like SpyFu

2. A good negative keyword list: There are many irrelevant searches if you can filter out clicks wasting ad spend this will stop money spent on irrelevant clicks

3. A landing page that caters to user experience: Make sure it is relevant to each ad and search term. This will increase your Quality Score (QS) and you will be awarded a lower CPC.

4. Good Conversion Rate Optimization (CRO) and relevant content will increase the number of leads for each search term. There is a set amount of traffic you are competing for on each keyword so want to capture as much of that traffic as possible. Going from 1% to 2% conversion rate will double your initial leads. An easy win!

Happy Friday. Do you have trouble remembering to take a break some times? We do.We did today though. Glad we did even if...
04/25/2020

Happy Friday. Do you have trouble remembering to take a break some times? We do.

We did today though. Glad we did even if it took some mental debating!

04/14/2020

How can you make your business stand out? Here is one way! This is a fun promo video we made a few years ago for a local BBQ caterer in Langley, BC.

And who doesn't love some good southern BBQ? It makes our mouth water just thinking about it with its tangy-sweet flavor and it really hits the spot!

Make sure to get in contact with Mike if you are in the Lower Mainland and craving some good BBQ.

04/14/2020

How can you make your business stand out? Here is one way! This is a fun promo video we made a few years ago for a local BBQ caterer in Langley, BC.

And who doesn't love some good southern BBQ? It makes our mouth water just thinking about it with its tangy-sweet flavor and it really hits the spot!

Make sure to get in contact with Mike at memphismikes.com if you are in the Lower Mainland and craving some good BBQ.

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Kelowna, BC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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