Nova Insights Inc.

11/20/2025

The Town of Oxford needs your input into important planning for the community. Please have your say by taking the survey at the link below.
http://oxford.mysurveys.pro
Individual responses will be kept confidential.
For taking part, you will be entered into a draw to win one of two grocery gift cards ($100 value each) being given away in the town.

01/28/2019

Interesting findings from our Flash Poll with Hub Entertainment Research about Netflix's price increases. Plan downgrades are a bigger risk than cancellations.

01/28/2019

From Cadbury to Maggi, it's market research which brought these brands out of trouble

05/31/2018

Great article on the importance of understanding your customers and how data plays an important part. Quality, robust research can provide insights toward a deeper understanding.

In today’s connected world, it’s essential for brands to think consumer-first. But how does a brand get to the point where that thinking is not only embraced, but also put into action across the company?At Adidas, it all starts with digital.“Digital is one of our core strategic priorities. We ...

02/20/2018

This is where quality market research can greatly enhance behavioral data.

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.

01/13/2017

DIY Research - You get what you pay for ... http://ow.ly/M28b307WXsH

Price is what you pay. Value is what you get.

11/23/2016

Exploring the quaint community of Mulgrave before conducting focus groups among community members.

10/12/2016

Good tips for presentations - Amazing how many don’t follow them. http://ow.ly/yROR304ZeRb

Every entrepreneur needs to present at some point. From apologies to information overload, a primer on what not to do.As you grow your company, you...

10/11/2016

We use many of these tech adoption questions to segment the market or profile customers. http://ow.ly/yySH304Zeoa

Here's how you identify early adopters in a survey population to find out what is going to appeal to these users versus the majority.

09/22/2016

Effective Elevator Pitch: "Being relatable and making your audience care" Everything else follows. http://ow.ly/sUVh304t6g3

Being relatable and making your audience care are the first key steps.