Waypoint Co.

Waypoint Co. Helping tourism businesses connect the pieces across ecommerce and offline retail, advertising, customer experience and events & more.
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At Waypoint, we help businesses connect the marketing pieces across online and offline retail, customer experience and events, and advertising. Website Development: With years of experience in creating engaging WordPress solutions, we offer custom WordPress website development, plugin development, and theme customization to increase sales funnel conversions. eCommerce Solutions: Online shopping ha

s become a cornerstone of our modern lifestyles, but creating an eCommerce store for your business isn't the most straightforward task. We build customized solutions for you on Shopify to engage your customers, and grow sales

Creative Services: We design your visual identity by helping you establish your identity, create or improve your company's logo, create digital assets, and more. We believe that every interaction with a user is an opportunity - we help you craft the most engaging messages to enhance your business' products or services. Award-Winning Marketing Specialists: Our team helps clients generate leads and sales to drive revenue, gets your brand in front of the right audience and demographics, and helps solve your unique marketing challenges.

Post-purchase emails have purpose beyond confirming order details. It's a chance to increase customer loyalty and lifeti...
04/04/2023

Post-purchase emails have purpose beyond confirming order details. It's a chance to increase customer loyalty and lifetime value.

Keep an eye out for the next post, where we'll explain more about other email marketing automations!

This is your time to welcome new subscribers who’ve just confirmed their interest. In this first interaction, you have t...
29/03/2023

This is your time to welcome new subscribers who’ve just confirmed their interest. In this first interaction, you have the chance to ensure a consistent experience for newcomers to your brand, sharing your brand’s story, values, and the benefits of your products.

It's easy and super effective!

Using email marketing to bring back potential customers is a powerful key to making sure you don't miss out on sales! Us...
27/03/2023

Using email marketing to bring back potential customers is a powerful key to making sure you don't miss out on sales!

Using personalized content and attractive offers, these automated emails remind customers to purchase the items in their shopping cart. They also allow businesses to upsell or cross-sell and offer purchase incentives.

Try experimenting with them and let us know how it goes!

Email marketing automation involves a series of personalized emails along the customer journey. Each email flow has diff...
22/03/2023

Email marketing automation involves a series of personalized emails along the customer journey. Each email flow has different triggers, organically moving the customer along the sales funnel and helping your business increase sales.

Keep an eye out for the next post, where we’ll explain more about each of the flows!

Becoming findable by your target audience is a process of understanding their needs. Finding their strengths and weaknes...
01/03/2023

Becoming findable by your target audience is a process of understanding their needs. Finding their strengths and weaknesses, implementing industry trends, interacting with other businesses online, and creating content daily will help your business stand out!

Have questions? Click the link in our bio and let’s talk!

At Waypoint, we build relationships based on transparency and accountability. Through constant learning and growth, we p...
23/02/2023

At Waypoint, we build relationships based on transparency and accountability. Through constant learning and growth, we partner with businesses to optimize their marketing and increase sales.

We've had the opportunity to work with Racquet Science on a few projects and campaigns over the years, and they've been ...
08/02/2023

We've had the opportunity to work with Racquet Science on a few projects and campaigns over the years, and they've been a great partner!

Our marketing strategy efforts with them spanned content creation, SEO, email marketing automation, web design, and more, which has resulted in significant increases in organic traffic, email subscribers, and most importantly, revenue.

Check out https://wpnt.co/portfolio/ to learn more about some of our other website, branding, & marketing clients!

Waypoint is an advertising agency specialized in helping tourism, retail, and e-commerce businesses, optimizing their ma...
03/02/2023

Waypoint is an advertising agency specialized in helping tourism, retail, and e-commerce businesses, optimizing their marketing and growth.

We partner with organizations that need assistance across their offline and online channels, ensuring brand consistency across all communication media.

Want to know more about how we can help your business? Access the link https://wpnt.co/ and find out!

Waypoint is an advertising agency specialized in helping tourism, retail, and e-commerce businesses, optimizing their ma...
03/02/2023

Waypoint is an advertising agency specialized in helping tourism, retail, and e-commerce businesses, optimizing their marketing and growth.

We partner with organizations that need assistance across their offline and online channels, ensuring brand consistency across all communication media.

Want to know more about how we can help your business?

Access the link in our bio and find out!

As a business owner, it’a really important to keep your analytical mind open. ⁣⁣— Consider the “why”; why have you been ...
13/11/2022

As a business owner, it’a really important to keep your analytical mind open. ⁣
⁣
— Consider the “why”; why have you been doing things the same way for so long? Is it still efficient?⁣
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— What would happen if I removed something from a process?⁣
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— What are the non-financial outcomes that could make your next project a major win?⁣
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Stay curious (… in business)!⁣
⁣

Avoid getting hacked!⁣⁣Even if someone knows your password, 2FA adds an extra layer of security to your account. It requ...
26/09/2022

Avoid getting hacked!⁣
⁣
Even if someone knows your password, 2FA adds an extra layer of security to your account. It requires a second method, not just your password, to verify your identity. ⁣
⁣
If you haven’t turned on 2FA yet - go do it now! ⁣

Make sure your potential customers can find you on Instagram! ⁣⁣If you’re a small or medium sized business, it’s likely ...
30/08/2022

Make sure your potential customers can find you on Instagram! ⁣
⁣
If you’re a small or medium sized business, it’s likely that many won’t know you by name. So instead of making your display name the name of your company or brand, think about what users would put into Instagram to find accounts like yours. It’ll help put your account in front of more potential customers! ⁣
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