BoostLab

05/24/2018

Hey there Kingston marketers, have you met Cory yet? If you are in the digital marketing world, you should meet him. If you are not yet in the digital marketing world, you should also meet him.

He is the resident digital marketing unicorn for Boostlab (and co-founder), and is a leading Facebook Customer Acquisition expert in North America. Have questions about Facebook + Instagram ads? Hands down he knows more than 99.9% of marketers in Canada.

He has made a living out of driving customer growth📈 for some of the biggest brands in North America.

Best part is, he is right here in Kingston, Ontario.

https://boostlab.ca/who-is-boostlab/

05/18/2018

https://www.gartner.com/smarterwithgartner/pay-attention-to-these-6-marketing-technologies-in-2018/
If you're worried a robot is going to take your job, figure out how to work the robot. Someone needs to grease the wheels.

Digital marketing technology is evolving at a rapid pace. Things like AI and predictive analytics are not just buzzwords, they're insanely powerful tools that are helping marketers perform better.

The science of marketing is becoming automated and machines are helping us predict what creative, copy and audiences will yield better results, but at the end of the day it's still humans communicating with humans, so leverage the power of emotional intelligence.

Don't push back on change, embrace it.

05/03/2018

89% Marketers + Media buyers will be shifting more budget into into digital marketing in 2018.

It can be overwhelming to understand where to start. We coach our clients thru this transition to ensure your digital marketing plan is manageable and driving the targets you want.

Doing too many new digital tactics too fast is like throwing spaghetti against the wall and hoping it sticks.🍝

05/01/2018

9/10 Marketers are increasing their digital marketing 💻📱 budget this year:

"The top five digital marketing tactics in terms of effectiveness will be:

1. Social media marketing

2. Content marketing

3. Marketing technology (MarTech)

4. Search engine optimization

5. Email marketing.

Marketing technology, content marketing, SEO, and social media marketing are also among the top five tactics according to the difficulty of ex*****on."

We can help you tackle this list.

When the head person of the biggest social network comes out saying the network is shifting focus in a way that will decrease time spent on the network and user engagement, the world listens. Maybe not the whole world, but publishers and marketers surely noticed Mark Zuckerberg’s “the year ahead...

04/29/2018

We get a lot of inquiries about "How can we be be on the first page of google". SEO 101 tips and tricks for 2018 here: https://neilpatel.com/blog/daily-seo-tactics/?utm_campaign=subscribers-105&utm_medium=subscribers_push_notification&utm_source=subscribers

04/28/2018

Because we really couldn't NOT share...
https://youtu.be/_zCDvOsdL9Q

Happy Weekend!

Tension mounted during Mark Zuckerberg's congressional hearing... Follow on Twitter! http://twitter.com/badlipreading Follow on Instagram: Lik...

04/25/2018

💵“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”💵

… digital media (advertising) you know exactly which half is wasted, and have the ability to cut that half out, almost instantly.💡

* Easy Scaling – Digital media is very easily scalable. You can reach the masses with just a few clicks of a button. This is a stark contrast to traditional media where you would have to work with several different outlets simultaneously to obtain the equivalent reach.📈

* Effective Targeting 🎯– digital media has superior targeting capabilities. You can tailor your ad copies and messaging for different audiences, and hone in on your best customers. This rapidly increases efficiencies in ad spend and cuts the out the money that is wasted. Consumers are show ads that are actually relevant to them, rather than being annoyed by a bunch of advertisements with products/services they don’t care about.

How Ad Agencies Lost A Key Competitive Advantage Thanks To Algorithms It’s no secret that traditional advertising agencies have been in trouble lately. As of today, over the past 1 year WPP is down -30.03%, Omnicom is down –8.91% and Publicis is down –7.02%. The usual narrative for the decline...

04/24/2018

📣Must watch for all media buyers📣

"95% of Fortune 500 companies have decreased 🔻 in market share in the last 2 years..." because of this.

Are you missing the golden 🏆era of Facebook + Instagram Ads?

https://www.facebook.com/gary/videos/10155605815393350/

04/19/2018

Let me guess. You are not sure your social media is working for your business. 😬

⁉️Problem:

The new dollars floating around in cyberspace💸 or in the wallets🏧 of your customers are not on your social channels or on your email list. You have a prospect shortage = Less New Business.

💡PRO TIP:

We see this often. We believe you are stuck in the funnel. Stuck focusing on the bottom 3 tiers of your sales funnel. Likely spending too much HR time + $ on "engage, sell, connect" via engagement marketing and organic social.

While these are important to move your customers thru the funnel (after you have attracted new customers), you are not acquiring enough qualified customers at the beginning. This often means you are spending too much $$$ on too few prospect and paying your marketing team to convert "new business " out of existing customers. You need to increase prospects, quickly.

Nurturing your prospects and repeat customers is essential, but you need them in your funnel first.

This is where BoostLab comes in.🎯

04/18/2018

"If you don't adjust to the reality, you will be totally left behind" Gary Vee

👇🏼⚠️ Business owners, media buyers and marketers-- this is the hard truth about shifting gears ⚙️⚙️ and getting serious about customer acquisition using Facebook + Instagram📱. (BoostLab)

https://lnkd.in/dMft87R

(Put headset on-- video contains profanity)

The reality of the world is the cell phone is the remote control of society and is the single most important thing in the world. Thank you for watching this ...