CGS Marketing

04/24/2024

Proud to announce that I am the new Senior Marketing Officer at The Isabel, for the next 13 months. I have enormous shoes to fill here, and I look forward to learning from the current SMO’s experience and wisdom, keeping her seat warm while she welcomes a new life into the world. It’s a perfect place to end up, especially after the uncertainty of my term contract ending in Gender Studies. I will miss my friends there very much and am so grateful for their support and brilliance over the past 2 years. I’m looking forward to working with our community partners, and to seeing you all here at some point!

01/05/2024

2024 Resolutions: MORE OF THIS! I am honoured to have been hired to help The Revolutionary Demand for Happiness promote an upcoming poetry workshop. Hand-drawn graphics can be tricky. You can have an idea, communicate it to the client, but unless you sketch it out, it's very hard for the client to "get it." So then, as an artist, you end up potentially creating a lot of wasted labour for yourself...and by wasted I mean unpaid. In this case, the client loved the sketch, got the idea right away, and was moved by my artistic approach. In 2024 I will be doing more line drawings of this nature, moving more towards illustration as the weeks progress.

05/31/2022

Marketing can be a soul-sucking profession. Help the rich get richer! Help increase the gap between the rich and poor!

Nope. Not anymore.

After a devastating spiritual crisis that left me physically and emotionally annihilated earlier this year, I've determined what my fundamental truth is: I can only market the activities of those who wish to help the world. Lucrative? Nope. Kind? Sure...it's simply the only answer for me and my personal wellness.

One of my first projects after this decision is below, which I am proud to reveal! Miriam Edelson has spent her life writing about and working for neurodivergent individuals. Her own son was born with Lissencephaly, and she was told he would not likely live to see 2 years old. He lived until he was 14, because he had the care that EVERYONE deserves...and most do not get. Miriam is a wonderful person, kind, clear on her purpose, and I poured my heart into this website so that she was proud to share it.

And she has a new book coming soon!

Connect with me if you are a creator, a healer, and a positive force in this world. I would love to help you reach more people.

A short piece I wrote last summer about the German artist Käthe Kollwitz has been published in Montreal Serai. Click to read an interview with me and view some of Kollwitz’s stunning artwork.

04/28/2022

Time to get back at it! Following two years of my work life taking a relative back seat, due to...you guessed it. The big P. Rhymes with endemic. But it wasn't all sad and scary! I had a second child, a little boy named Luther who is a scamp who lights up my days. My kids are getting older, the years are creeping past me, and what does a career look like now? A series of fun projects, more or less in the same genre (digital marketing)?

A friend asked me yesterday, "what does levelling up look like for you?" I had to think about it. I enjoy the diversity of projects I work on, for people all over the world. I enjoy the freedom of my day and week, and the ability to work anywhere. Who wouldn't? Perhaps sinking my teeth into a total rebrand, one client at a time, would give me a feeling of accomplishment and purpose. I did this for À l'Aube du Nord, among others.

I love working with people who are leery the idea of marketing. I love pulling out their story, their why, their hopes and dreams, and mixing all of this in my mind and producing a logo, graphic assets, and website that makes people feel excited about their business again, rather than daunted.

This is a long post, but I just wanted to say hello out there! Please check out my updated site, and get in touch if you need help getting unstuck and on track.

Delivery of a content strategy that will work! I will tell you the ideal audience(s) to attract, and how to do that to achieve sustainable growth.

06/24/2021

I still get a rush when I see stats like this...can you spot the point at which the client posted my content? It's the small businesses who are struggling in the wake of Covid that have the greatest needs right now. I'm thrilled to be helping the clients under my wing.

05/10/2021

It is, ironically, far too easy to build an online store. With Shopify, WooCommerce, and dozens of similar platforms, people feel empowered to build an online site over the course of a week or so, entirely on their own.

But that's the problem. Self-starter entrepreneurs have so much momentum they assume the whole process is easily accomplished. They get stuck at that point, with their online store open and nobody visiting.

Read more by clicking below.

Shopify, Wix and WooCommerce have made it incredibly easy to open a store. Maybe too easy. As a result, entrepreneurs think it's ALL going to be easy...

06/15/2020

Most recent creation, a lovely little e-commerce site for a woman owned business out of Slave Lake Alberta! They make blankets and car seat covers. Check it out at minkycuddles.ca

05/05/2020

A wonderful message from a client I started coaching 3 weeks ago. I’m so glad to have found an affordable, incredibly helpful way to support small business at this time!

04/23/2020

If you tweak just this ONE aspect of your marketing strategy, you will find that suddenly you are miles ahead of your competition.

The first thing to know is WHO your ideal market is. Are they busy? Are they ambitious? Are they DIY people or do they love to outsource? Once you know exactly who you're working with, figure out how to give them what THEY want, which may not be what you are offering now.

Here are the key areas to focus on:

1. Convenience: How can you make it extremely easy for people to access your product or service? This could be putting your product in convenience stores (true story!) or extending your hours to evenings and Saturday mornings.

2. Payment Options: Can you offer payment plans? This can be set up on Stripe or Paypal.

3. Additional Services: Can you offer a childcare service? Is there any kind of add-on that will improve your client's experience with your product/service?

Take just 5 minutes to differentiate yourself from your competition. This ONE thing will propel you towards success.

If you liked this, click below. I have a weekly e-learning platform which will teach you ONE foundational Marketing lesson per week, for as many months as you like! https://lnkd.in/eRZy5v2