07/16/2025
⬛️🟥 Throw away the cookie cutter!
Whether it’s automotive or a lot of other sectors, the tendency to go with the status quo and just do what everyone else is doing is just wasting valuable capital. Just like no customer wants to come in for an oil change or go to the dentist, dealers don’t want to meaningfully invest in their marketing because the focus is always on sales. On gratification rather than maintenance. Marketing is expensive, sales costs what it produces (most of the time). However, to prime your sales floor effectively, a marketing team or vendor that thinks outside the box, tests the possibilities of different mediums and adjusts in real time to analytics (not just at monthly or quarterly meetings) is more crucial than ever and the opportunity to break the mould and stand out has never been more prevalent than it is right now.
