The Employer Brand Shop

12/03/2021

Thinking of getting on TikTok to enhance your employer brand? 📱

It can be a great opportunity to experiment with storytelling, put your employees front and centre, and reach new candidates.

If you’re not sure where to start, or if it’s even the right channel for you, check out our recent blog with top tips on using TikTok for your employer branding and recruitment marketing. https://bit.ly/32UB5bo

12/02/2021

“How do you as a candidate even decide where you’re going to go and where you’ll thrive in the best environment? There’s a lot of options right now.”

Hear from Jen Paxton, VP of People at Smile in our latest podcast episode about how they differentiated themselves by revamping their employee value proposition (EVP).

Learn her approach for refreshing an EVP, why it needs to change over time, and success stories in action ➡️ https://bit.ly/3DiDbh

11/25/2021

⏰ There's only a few days left to vote for the Recruiting Brief MVP Awards!

Our blog on 5 Strategies to attract more women to your organization is a finalist in the diversity & inclusion category. Here's a few main insights from the blog:
➡️ Make your job postings more inclusive
➡️ Highlight your female-identifying employees through storytelling
➡️ Highlight your flexible work offerings
➡️ Identify and remove opportunities for unconscious bias to sneak into your recruiting efforts
➡️ Create a “returnship” program

Read the full blog and vote by Monday, Nov. 29!

Expert insights. Personalized for you.. The best industry content from the Recruiting Brief community.

11/18/2021

“Having the ability to report back to the business gives you a lot of credibility which I think is always needed in a space where a lot of other things can’t be measured so accurately.”

In the latest episode of The Employer Brand Shop Talk Podcast, Delfina Stabile, Global Talent Attraction Manager at Uber, talks about paid recruitment marketing ads and optimization.

Tune in to learn tips on how to get leadership buy-in, what channels to invest, and what approaches have worked for her and her team at Uber.

🎧 Grab your headphones, and listen here! https://bit.ly/2Z5GVoQ

11/16/2021

🎉 We're thrilled to be a finalist in the Recruiting Brief MVP Awards! Our blog on 5 Strategies to attract more women to your organization is up for an award in the diversity and inclusion category.

Voting is now open! Give it a read, learn from some great resources on employer branding, and cast your vote for the awards here ➡️ https://bit.ly/3HsGy91

11/12/2021

In today’s candidate-driven market, it’s not only crucial for an organization’s employer brand to stand out, but also your personal brand as a recruiter. Not only does your personal brand lend to your credibility as a recruiter, but it can also help build better relationships with candidates.

To dive deeper on this topic, we spoke with Chanèle McFarlane, Talent Engagement Researcher at Coursera on this week’s episode of The Employer Brand Shop Talk Podcast!

Listen now to hear her tips for getting started with your personal brand, how to make it authentic (and not come off as cheesy!), and channels that recruiters should consider building a platform on.

Catch the full episode here: https://bit.ly/30m6vWY

11/05/2021

— 76% of tech employees are willing to accept a lower base salary in exchange for other forms of compensation, according to a report by Hired on hiring tech talent during the “Great Resignation.”

What does this mean for you as an employer hiring for tech talent? Here’s a few takeaways from the report:

✅ Re-evaluate the benefits you offer. Flexible work options and paid time off (PTO) were top of the list. Start by asking your own employees what perks and benefits they value most.

✅ Be transparent about salary. As many employees can now work from anywhere, be open about your compensation structure across locations and if/how you’re determining changes based on cost of living for remote positions.

✅ Offer stock options to employees if you’re a publicly traded company. 27% of tech employees would accept a lower base salary in exchange for stock in their company.

11/04/2021

“Employees and their voices are incredibly powerful. What they say to their friends and family, and post on social media holds more weight than anything I could post on behalf of an organization.”

That’s just a snippet from the latest episode of The Employer Brand Shop Talk Podcast with Jordan Beresford, Manager of Employer Brand at Sephora Canada.

In episode 3 of The Employer Brand Shop Talk Podcast, Natasha chats with Jordan about Sephora Canada’s journey building their SPARK Ambassador program including, how to get started, overcoming obstacles, and the impact that employee engagement and advocacy has on your employer brand as a whole.

Catch the full episode here ➡️ https://bit.ly/31pN2Vz

10/28/2021

How do you create a career site that actually brings your employer brand to life?

In episode two of The Employer Brand Shop Talk Podcast, Natasha chatted with Ashleigh Joyce, Employer Brand Manager at Calendly to answer that very question.

Ashley shared insights from her experience building a career site as a team of one, and tips on how to activate authentic stories about your employees and culture on your career site to drive people to want to join and stay at your company.

🎧 This is one you’re not going to want to miss! Grab your headphones, open your notepad, and listen to the full episode here:
https://bit.ly/31b1ErX

10/27/2021

Have you been struggling with candidates ghosting you? 👻 In today’s candidate-driven market you’re not alone. In the spirit of Halloween, here’s three tips for how to avoid getting ghosted by candidates:

🎃 Be transparent about the process. Communicate expectations and timelines at each point in the candidate journey — from your job ads, to your career site, to your first call with the candidate, and beyond. Send updates if anything changes to avoid spooking them with sudden changes.

🎃 Provide valuable content and information. Once a candidate is in your pipeline, it’s important that you nurture them. While high contact is key, you don’t want to bombard them with irrelevant information. Instead, share content that adds value to your candidate’s journey. This can look like an employee blog post, feedback on their phone screen, or a tip video on how to prepare for their next interview.

🎃 Remove unnecessary steps and barriers. In today’s market, candidates are often faced with multiple job offers so ensuring your application process is short and frictionless is important.

We hope the only ghosts you experience in the next week are in your Halloween costume parties, not with your candidates!

10/21/2021

🎉 The Employer Brand Shop Talk Podcast is back for season 3!

Introducing your new host this season, Natasha Makovora, Employer Brand Consultant here at The Employer Brand Shop. This season she'll be interviewing employer brand pros to learn more about their strategies, where they're investing time and resources, and how they're navigating this candidate-driven talent market.

Take a listen to episode 1 to learn more about Natasha and what you can expect this season ➡️ https://bit.ly/3m4QhKg

And don't forget to subscribe on your favourite podcast player so you don’t miss out on any episodes! 🎧

10/20/2021

It’s amazing to think that it’s officially been one year since we began The Employer Brand Shop Talk Podcast 🎧 Over the course of our 18 episodes so far, our wide-ranging guests have helped our listeners develop in virtually every area of recruitment marketing.

We figured that the best way to celebrate our one-year milestone was to share our top five most-listened-to episodes. For avid listeners, this will be a great recap of useful information to take with you as you close out the year and enter the new one. For those new to the podcast, these episodes will give you a sense of the invaluable information you’re missing out on, and hopefully tune in for season 3 premiering tomorrow! 🎬

With that, check out our top five episodes here: https://bit.ly/3m1tqPH