Zazen Consulting Services

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Kitchener, ON
Zazen Consulting Services

Zazen specializes in helping small businesses design and build a website, develop a brand portfolio, and perfect their SEO.

Zazen Consulting Services is a full-service, women and queer owned, digital marketing and website design company based in the Kitchener-Waterloo Region specializing in supporting businesses in the Wellness Industry. As a women and queer owned business, Zazen Consulting Services is dedicated to making sure their specialized services are accessible and inclusive, and they strive to create a safe and supportive environment for all their clients.

11/09/2023

We set Meldrum Chiropractic up with our Empire package, including website design and search engine optimization, and a blog.

A little bit about Dr. Susanne Meldrum:

"I believe in an evidence-based, patient-centred approach to healthcare. I treat the individual as a whole and place an emphasis on comprehensive approaches to care. I focus on lifestyle modifications, nutrition, exercises and stretches, and general well-being such as mindfulness, stress reduction and pain management strategies.

In my chiropractic practice, I distinguish myself by employing a diverse range of techniques. Diversified chiropractic lies at the core of my practice, embodying personalized adjustments to cater to individual needs. My proficiency extends to soft tissue therapy, supplemented by instrument-assisted soft tissue therapy, pregnancy-related manual therapy, contributing to the well-being of expectant mothers. My dedication to continuous education has led me to complete various courses, including women's health, paediatrics, concussion rehabilitation, and chronic pain management."

10/20/2023

COLOUR PALETTES! 🎨

Choosing a colour palette is important for a business' visual brand identity. Colours evoke emotions and associations, influencing how customers perceive a business and respond to it.

A well-chosen colour palette helps convey the essence and values of a brand, making it such a powerful tool for building a memorable and compelling visual brand identity.

BUT... A colour palette is only one part of a brand's visual identity. Don't forget about:

🌱 Logos
🌱 Typography
🌱 Brand photos

10/18/2023

Have you been thinking about creating a website but you don't have the time or even know where to start? Or are you looking for a refresh in your branding and website design? Are you thinking about starting a business but you're overwhelmed?

We are busy with client projects currently, so we are now booking consultations about 2 weeks out and we are booking projects for December and beyond!

Learn more about how Zazen can help you up your business, click the link in our bio! Or click the contact form link in our bio to get in touch!

10/15/2023

We set Ken up with our Empire package, including website design and search engine optimization.

A little bit about Ken:

"KEN CUTHBERTSON is a Kingston, ON-born veteran journalist with forty years’ experience writing for publications in Canada, the US, and the UK. He has worked for newspapers in Toronto, London (ON), Regina, and Kingston. Ken also practised law for a couple of years before returning to journalism, which was his first love. He spent 28 years (1986-2014) working as editor of the Queen’s Alumni Review magazine. Since retiring from the QAR in 2014, he has devoted his time to writing books and writes regularly for the magazine and website of Queen’s Law.

A one-time finalist for the Governor General’s Literary Award and a finalist of an Atlantic Book Award, Ken is the bestselling author of seven books (six non-fiction and one historical novel), the editor of two others, and he has written work of local history titled, When the Ponies Ran: The Untold Story of the Kingston’s Minor-league Professional Baseball Team, 1946-51."

10/13/2023

New on the blog 💬

Running a small business can be overwhelming. A business consultant that offers guidance on strategy, planning, and implementation can help you to start or grow your business. No matter what stage your business is at, a creative and passionate business consultant who understands your needs will help you achieve your professional goals.

What does a business consultant do? Click the link in our bio for our website to read the full blog post!

Have you ever worked with a business consultant? Do you have any questions about our business consultancy services? Send us a message or fill out our contact form by clicking the link in our bio to reach out!

10/09/2023

We set Taylor up with our Expansion package, including website design and search engine optimization.

A little about Taylor:

"I am a Registered Psychotherapist (RP) with a Masters in Counselling Psychology (Yorkville University). I have experience working in addictions, post-secondary student wellness, private practice, and social service settings, specifically, with adolescents (13-17) and adults (18+).

I am passionate about delivering therapeutic interventions to allow for exploration of self to help gain greater understanding of one’s psychological, social, emotional, and behavioural needs.

Seeking support can be challenging; though, a courageous step on your journey to healing. I am committed to creating a safe, non-judgmental, and collaborative space, where we can work together to enhance well-being. My goal is to work with you to achieve goals, resolve challenges, and live a healthier life."

10/08/2023

✨ Running a small business can be overwhelming. ✨

A business consultant that offers guidance on strategy, planning, and implementation can help you to start or grow your business. No matter what stage your business is at, a creative and passionate business consultant who understands your needs will help you achieve your professional goals.

What does a business consultant do?
🌱 Meet with you to determine your needs and goals.
🌱 Complete an in-depth business analysis to identify strengths and weaknesses.
🌱 Prepare a strategic action plan to help your business reach its goals, along with specific steps for implementation.
🌱 Provide follow up services to determine the effectiveness of the strategy and adjust as needed.

What should you look for in a business consultant?
🌱 Trusting someone else to help build your business is a big deal. That’s why you want to make sure your business consultant is someone you feel comfortable with. They should be a clear communicator who makes you feel comfortable to ask any questions you might have.

🌱 Knowledge of your industry and an aptitude for creative solutions are must haves in a business consultant.

Do you need a business consultant?
🌱 Your business isn’t growing, but you’re unsure why.
🌱 Technology makes your head spin.
🌱 You just don’t have the time.

Not everybody needs a full business consultant, and that’s why at Zazen we offer a
virtual assistant package. An assistant can help you get organized, streamline
procedures, and set up systems that help keep you on track so that you can move
forward with a clear head (and inbox).

Opening a business requires dedication, ambition, and passion. However, it doesn’t necessarily mean that you have a passion for the technical aspects of a business, like financial spreadsheets and SEO optimization. A great business consultant can take those tasks off your plate. Ultimately, they’ll help you map out a plan for your business’ future that leaves you feeling confident and provides tangible results.

10/06/2023

Testimonials and word of mouth are one of the secrets to successful businesses. They're the friendly whispers that say, "Hey, you can trust this!"

They show newcomers that your service isn't just great on paper; it's making real people smile. It's like having your best friend vouch for you at a party – it adds credibility and trustworthiness.

And word of mouth? It's the best kind of gossip. When customers gush about your business to their friends and family, it's golden. It's organic, powerful, and it can light up your growth like wildfire.

In a world full of ads and promotions, testimonials and word of mouth are your down-to-earth, friendly allies. So, keep those customers happy, encourage them to share their stories, and watch your business bloom as their voices become your greatest allies.

10/05/2023

OUR EMERGENCE PACKAGE:

This is a meticulously crafted solution tailored to support new businesses embarking on their entrepreneurial journey. It delivers the fundamental components necessary to lay a solid foundation for success by providing essential services, such as:

🌱 Strategic Business Plan Creation: Our expert consultants will collaboratively develop a comprehensive business plan, guiding you through the crucial early stages of your venture and establishing a clear roadmap for success.

🌱 Website Design with Six Pages and SEO Expertise: Forge a captivating online presence with a six-page website meticulously optimized for search engines, ensuring your business is prominently visible to your target audience.

🌱 Customized Brand Design: Elevate your brand's visual identity with our customized brand design services, crafting a unique and memorable brand presence that resonates with your prospective clientele.

🌱 Service-Specific Copy Writing: Our skilled copywriters will create compelling content that effectively communicates your range of services using industry keywords and phrases, forging a connection with your audience from the outset and driving engagement.

🌱 Scheduling Software Setup Support and Seamless Integration and Online Marketing Platforms: We provide dedicated support to set up and seamlessly integrate scheduling software, ensuring your operations run efficiently and effectively from day one.

With the Emergence Package, your business will launch on a solid footing, armed with essential tools and strategies to navigate the early stages of growth successfully.

10/04/2023

COLOUR PALETTES! 🎨

Selecting a colour palette is crucial for visual brand identity as colours evoke emotions and associations, influencing how customers perceive a business and respond to it. A well-chosen colour palette helps convey the essence and values of a brand, making it a powerful tool for building a memorable and compelling visual brand identity.

BUT...

A colour palette is only one part of a brand's visual identity. Don't forget about:
🌱 Logos
🌱 Typography
🌱 Brand photos

10/03/2023

We set Gillian up with our Expansion package, including website design and search engine optimization.

About Gillian:

"I am a Registered Psychotherapist and a Certified Canadian Counsellor with an undergraduate degree in Psychology (Memorial University of Newfoundland) and a Masters degree in Counselling Psychology. I have studied mental health across a range of age and groups, and have completed training in the areas of supporting individuals with dementia.

At the heart of being human is the desire for connection with others and our world. But sometimes it can feel like we are stuck and disconnected. As a therapist, I set out to build strong connections with my clients, making them feel seen, heard, and cared for. Together we set goals and make a treatment plan, taking into account each individual’s unique experiences, culture and beliefs."

10/01/2023

Jacquie wears many hats at Zazen - one of them is Virtual Assistant!

She is here to help you as a business owner take some tasks off your plate! With less of the little things to do, you will have more time for the bigger picture!

She can help you with:

📧 Inbox Management: Help to efficiently organize and prioritize your emails, reducing overwhelm and ensuring timely responses. Enjoy a clutter-free inbox for enhanced productivity and peace of mind!

🗓️ Calendar Management: Help with handling scheduling, appointments, and reminders, streamlining your day-to-day activities. Stay organized, save time, and never miss an event with professional calendar management assistance.

🖥️ General Admin Support: Provide essential support to you and your business through administrative tasks. Delegate these tasks to allow your focus to be on core responsibilities for increased efficiency and productivity.

Jacquie is available on a contract basis, offering you as a business owner more flexibility and some savings!

Reach out through our booking form link in our bio!

Address

Kitchener, ON

Website

http://www.zazenconsulting.ca/

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