Wildcard & Co.

Wildcard & Co. Authentically you, written by Wildcard. We are your secret weapon to social media success!

POP-UPS WITH WILDCARD & CO. ARE HERE!!We are so pumped about this. If you need updated branding photos for your social m...
03/31/2022

POP-UPS WITH WILDCARD & CO. ARE HERE!!

We are so pumped about this.

If you need updated branding photos for your social media, website and other marketing material,

OR

if you need help with creating and implementing a content creation strategy but aren’t quite ready for a social media manager to take over your accounts,

we’re offering an “everything you could possible need” experience for both options!

We’re booking time slots for both of the above for April 12th.

We are going to walk you through every step of what you’ll need to be comfortable AND your authentic self in the branding photo pop-up and we’re going to basically show you what we do for our clients in terms of content creation in the content creation pop-up.

If this sounds like something you need, send us a DM and we will offer you our client pricing (today only).

We’re SO excited about this!! We hope you are too!! ❤️

📸 JLP Studio

Our books have been closed for a while… see what I did there… with the closed book in the lap… 😂🧀BUTTTTT we have some ex...
03/23/2022

Our books have been closed for a while… see what I did there… with the closed book in the lap… 😂🧀

BUTTTTT we have some exciting news!!

We’ve been getting lots of inquiries about several services lately and although we cannot fulfill all of them, we’ve come up with a way to fulfill A LOT of them!

CONTENT POP-UPS!

They are exactly what the sound like: a designated amount of time for a designated task specifically related to helping you uplevel your social media.

Still not sure what that means? Don’t worry, we will explain.

But before we get to that, we want to know: for our first pop-up should we focus on branding photoshoots or content creation like reels?

📸 - JLP Studio
Booking model or studio - The Gemini Agency KW

Did you know that a large amount of unengaged followers can actually hurt your account’s performance?It’s true!This mean...
03/21/2022

Did you know that a large amount of unengaged followers can actually hurt your account’s performance?

It’s true!

This means that removing followers from your Instagram account should be a regular occurrence in your account maintenance strategy.

Put simply, followers who do not engage (like, share or comment on your content), hurt your engagement rate which ultimately hurts how well your content performs.

Spring cleaning followers is something I do for my clients at least 4 times a year.

Remember, removing things that no longer serve us, brings more space for the things that do. ❤️

Check today’s Insta stories - I’m going to expand on why this is so important for business accounts.

More 2 Love Bridal] turned ONE today!! Working with these two has been an absolute dream. Monika and Laura had a dream t...
03/10/2022

More 2 Love Bridal] turned ONE today!!

Working with these two has been an absolute dream.

Monika and Laura had a dream to open up a bridal boutique for curvy and plus-size brides because every bride deserves to have an incredible gown shopping experience, regardless of the size or shape of her body.

And holy smokes, have they delivered. I’ve had the pleasure of being their Social Media Manager since day one and calling them a DREAM CLIENT is an understatement. Tomorrow I’m going to spend the day talking about all the things we’ve implemented into their strategy and how we’ve taken their social media game to the next level.

But today, today is about them. Laura and Monika, I am SO proud of you. I can’t wait to see what you two trailblazers do next.

Happy, happy birthday More 2 Love Bridal] !!! ❤️🍾🥂

Happy International Women’s Day!!!I absolutely love being a woman. And I love helping and supporting other women in reco...
03/08/2022

Happy International Women’s Day!!!

I absolutely love being a woman. And I love helping and supporting other women in recognizing their worth and in standing in their power.

What better day than today to spread a little love?

I’m giving away 2 one-hour custom social media strategy planning sessions tonight! This is for anyone who wants some social media guidance!

What is the eligibility criteria? 👇🏽👇🏽👇🏽

1. If you are someone who identifies as a woman and is a business owner, send me a DM with the phrase “IWD giveaway” before midnight and you’ll be entered.

2. Tag a fellow woman who is a business owner and would benefit from a strategy sesh in the comments below. Each tag is worth 1 entry.

*Bonus: share this post in your stories for 5 extra entries!

I’ll announce the winners tomorrow, March 9, 2022.

Wooooo! Can’t wait to connect with you!

This giveaway is not affiliated with Instagram in any way.
We will never ask you for any credit card information.

📸

3 most important tips for branding photos? 👇🏻👇🏻👇🏻1. Get them done. 😬2. Find a photographer who is talented AND easy to g...
02/24/2022

3 most important tips for branding photos?

👇🏻👇🏻👇🏻

1. Get them done. 😬
2. Find a photographer who is talented AND easy to get along with. (JLP Studio is my go to girl)
3. Let your personality showwww babyyyy!

Seriously though, branding photos are a must. Show your clients your face. 😘

On rare occasions we take on projects for clients on an as-needed basis, that is exactly what Steph from New Berlin Wedd...
02/24/2022

On rare occasions we take on projects for clients on an as-needed basis, that is exactly what Steph from New Berlin Weddings & Events wanted!

She needed some help with copywriting on a few specific needs and some updated branding photos and we were happy to help!

Are either of these something you think you may need? Book a discovery call through our website and let’s figure out if we are a good fit!

Thanks so much for the kind words, Steph! It’s always such a pleasure working with you!

How I feel about being a week late with posting our 2022 highlights.The hard, honest truth is that last year I prioritiz...
01/07/2022

How I feel about being a week late with posting our 2022 highlights.

The hard, honest truth is that last year I prioritized the growth and success of my clients over my own…

Am I allowed to say that? Does it break some professionalism code or make me lose credibility?

🤷🏼‍♀️🤷🏼‍♀️🤷🏼‍♀️

There’s lots of good news though:
1. We can posts recaps, reflections and anything we want, on any day of the year, not just December 31st.
2. I learned wayyy more about structure and boundaries and running a business in the last year than I could’ve imagined.
3. Now, I have the systems to continue to prioritize my clients’ businesses AS WELL AS my own because 👇🏼👇🏼👇🏼
4. It doesn’t have to be one or the other.

SO, at Wildcard and Co. we will take the next few days to honour everything that made 2021 an incredible year, and then, get ready for all we’ve got lined up for 2022 because it’s a whole lot of 🔥🔥🔥 and it’s comin’ your way!

📸

I’ve been talking with my biz coach,  about how we’re SO quick to list out our failures and hold them as truths but ofte...
11/05/2021

I’ve been talking with my biz coach, about how we’re SO quick to list out our failures and hold them as truths but often forget to think about our wins. ⁣

How come we don’t record those and hold those as our truths?⁣

She recently reminded me that Sandra from the past DREAMED of doing some of the things I’m doing now.⁣



Kk, so tell me, what’s one thing you’re doing RIGHT NOW that you’re past self was dreaming of doing?⁣

BIG ANNOUNCEMENT!!! ⁣⁣⁣⁣If you’ve reached out in the last few months, you know that we have not been accepting new clien...
11/02/2021

BIG ANNOUNCEMENT!!! ⁣⁣
⁣⁣
If you’ve reached out in the last few months, you know that we have not been accepting new clients. ⁣⁣
⁣⁣
Wellllll guess what?!
⁣⁣
If you are a business owner who is too busy to be doing your own social media, feel like you don’t know enough about it, or just simply don’t like to do it… ⁣⁣
⁣⁣
We’re opening up a waitlist for YOU!⁣⁣
⁣⁣
What does this mean? It means that if this sounds like you and you’re ready to take your social media out of your hands and put it into the hands of some experts, we want to hear from you! ⁣⁣
⁣⁣
We are currently booking discovery calls with those of you who join our wait list to see if we will be a good fit. Come January 2023, we will be opening space up for 3 new, mutually-aligned clients!⁣⁣
⁣⁣
The best part? These clients will be the first to experience our brand new packages that have been carefully curated to take your social media and business to the 👏🏼next 👏🏼freaking 👏🏼level. 👏🏼⁣⁣
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Curious to see if it’s a good fit? Send us a DM to get added to our waitlist!⁣⁣
⁣⁣
PS: Day after Halloween and we’re already in full blown Christmas mode over here. 😂 Anyone else?⁣

I absolutely cannot stress enough how important engagement with your audience is.⁣⁣⁣⁣In fact, I have a whole package in ...
10/29/2021

I absolutely cannot stress enough how important engagement with your audience is.⁣⁣
⁣⁣
In fact, I have a whole package in my services dedicated to engagement. ⁣⁣
⁣⁣
Authentic engagement is what leads to trust. I’m talking REAL conversations, not just posting to post.⁣⁣
⁣⁣
Swipe through to see the 3 EASIEST but effective ways to engage and build community! 👉🏼👉🏼👉🏼⁣



In case you missed it…“stop should-ing all over yourself.”My biz coach  and I had an incredible conversation yesterday o...
10/21/2021

In case you missed it…

“stop should-ing all over yourself.”

My biz coach and I had an incredible conversation yesterday on Instagram Live about Imposter Syndrome, smashing societal expectations, how slowing down can lead to more productivity (and freaking joy) and a whole lot more!

We’ve been getting amazing feedback from people who can relate to all of the above but also lots of amazing questions about social media and how our businesses can factor into all of this.

I’m feeling JAZZED about all of the buzzing and excitement and want to hear more from YOU.

Are you “should-ing” about something you know you shouldn’t be?

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Kitchener, ON

Opening Hours

Monday 9am - 3pm
Tuesday 3pm - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

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