EDGE Marketing & Design Inc.

09/23/2026

When a client says their website "truly represents [their] company," that's music to our ears.

A big thank you to Mark G. at Northeast Precast for the kind words.

Your website is often the first impression people get of your business, so we build every custom site to show who you are, what makes your work stand out and, most importantly, how you solve your client's problem.

Ready for a website that fits both your business and your clientele? Let's talk.

09/18/2026

Your Google Business Profile is the closest thing the internet has to a listing in a phone book, except it's free and you control it.

Business name. Phone number. Website. Hours. Photos. Services. Reviews. They’re all displayed on your Google Business Profile.

For many local searches, it's the first thing people see, before your website even shows up. If you've never claimed yours, Google may have already created one, and the details on it might be wrong.

Claiming it takes a few minutes. Keeping it accurate makes it work for you.

09/16/2026

One week until we go live. If you’ve been missing calls, you don’t want to miss out on this webinar.

Our free webinar is on Wednesday, September 23 at 12:00 PM (MST).

Tyler and Mark will walk through how AI voice receptionists answer your phone at any time, book appointments straight onto your calendar, and pass the urgent calls to a real person.

After this webinar, you’ll never miss another call or potential customer.

Free to attend. Register here: https://registration.edgemarketing.ca/09-2026-webinar-signup-6014

09/08/2026

Searches that include “near me” or a city name have grown by 900%.

That's the number Robert shared on this month's Marketing Minute Podcast. People aren't searching for just “plumber” anymore. They're searching for “plumber in Red Deer,” and they're ready to call someone today.

If your website and your Google listing don't clearly say where you operate, those searches go to another business that does.

09/04/2026

Someone nearby just searched for what you sell. Did you show up?

This month on the Marketing Minute Podcast, Peter sits down with Robert Van Ginkel, EDGE's lead project manager, to talk about local search engine optimization and how nearby customers find you.

In this episode, you’ll learn:
➡️ What “local intent” means, and why those searches are ready to buy
➡️ Why claiming your Google Business Profile is step one (it's free 🤫)
➡️ How recent reviews build trust with both customers and Google
➡️ What AI search is changing, and what still works

Watch here: https://lnkd.in/gBCDft9k

09/02/2026

You're on a job site. You're in a meeting. It's 6 pm and you're at the dinner table.

So when the phone rings, nobody picks up.

That potential customer is never going to try a second time. They call the next business on the list.

Join Tyler and Mark on Wednesday, September 23 at 12:00 PM (MST) for a free webinar on AI voice receptionists. We'll cover what they can do to keep your phone covered, even after hours. We're also placing a live demo call so you can hear a real conversation.

Register here: https://registration.edgemarketing.ca/09-2026-webinar-signup-6014

A missed call can cost your business the job. Find out how an AI Voice Receptionist can answer calls and support your team in this free webinar.

08/28/2026

The best ads don’t start by talking about your business. (As tempting as that may seem.)

They start with the problem your customer is trying to solve.

A common mistake is leading with, “Look how great we are—call now.” But generic messaging gives people very little reason to stop, pay attention or take the next step.

A stronger approach is simple:

Problem → Solution → Action

Identify what your audience is dealing with. Show how your business can help. Then give them one clear action to take.

Simple! Right?

If you’d rather have a team of experts handle your online advertising, contact EDGE.
https://www.edgemarketing.ca/book-a-meeting

08/27/2026

Most small businesses know they should be running paid social ads. Fewer know how to make them actually work.

There's a big difference between putting money behind a post and running a campaign with a clear goal, the right targeting, and a message that converts.

Our latest blog covers everything you need to know to get started with paid social, from how much to spend and what your ad should say to the numbers worth tracking once it's live.

Read all about it here:
https://www.edgemarketing.ca/blog/make-paid-social-ads-work-your-small-business

08/21/2026

Boosting a post and running a paid ad on social media are not the same thing.

A boosted post gives an existing organic post wider reach. If something is already getting attention from your audience, adding a small budget can help more people see it.

Boosted posts offer fewer targeting and campaign controls than a dedicated paid ad campaign. They can be a useful place to start, but they are not always the right tool when you need to reach a specific audience or drive a clear business result.

08/19/2026

Boosting a post = more eyes on your content.

Running a paid ad campaign = more of the right people taking action.

A boosted post means taking an existing post that’s been performing well and then adding a budget to get more reach and build awareness.

A paid ad campaign is built inside the ad manager from the ground up. You set a specific objective (clicks, leads, or messages), dial in your targeting, and measure real outcomes.

Both are useful. But they're built for different goals, and spending money on one when you need the other is a frustrating way to learn the difference.