EDGE Marketing & Design Inc.

EDGE Marketing & Design Inc. Websites & Digital marketing
Improve your online visibility and grow your business with us! Full service Marketing and Design Agency located in Central Alberta.

06/17/2026

Your next client might already be on your list.

Most business owners are sitting on a goldmine they've completely forgotten about: their past customers and leads.

The problem? That list is scattered. Some contacts are in your inbox, some in a spreadsheet, some in your phone. Out of sight, out of mind.

The solution is simple: round up every past client and lead you have, put them in one place, and actually look at what you've got.

You'd be surprised how much business is already waiting for you there.

Watch the full video here: https://youtu.be/CQ-A1t0vE9A?si=And-tptKKX24gnuU

Email reactivation works best when the message matches the relationship. Before you write anything, sort your list into ...
06/11/2026

Email reactivation works best when the message matches the relationship. Before you write anything, sort your list into 3 simple buckets:

1) Past clients (trust is already earned)
2) Warm leads (they asked questions, requested pricing, or reached out before)
3) Unclear contacts (no context, handle separately or remove)

Segmentation makes your email feel natural rather than salesy, and it usually increases replies.

If you’ve got a list of past clients and old leads, you’re not starting from scratch.Cold outreach often gets a cold res...
06/05/2026

If you’ve got a list of past clients and old leads, you’re not starting from scratch.

Cold outreach often gets a cold response. Reactivation doesn’t because people already recognize your name.

A simple first step is to pull every contact you have into one place: the ones from your CRM, spreadsheets, inbox contacts, and website form submissions. Once everything is visible in a single list, you can clean it, segment it, and restart conversations.

Want help turning an old database into email campaigns that lead to inquiries? Book a meeting: https://www.edgemarketing.ca/book-a-meeting

06/02/2026

Do you have a ‘sleeping’ list of past clients? Good news: It’s often your quickest path to new conversions.

In this month’s EDGE Marketing Minute podcast, Peter and Tyler break down:
• Why reactivation beats cold outreach for speed and trust
• The first step most businesses skip (getting the list in one place)
• How to segment so the email fits the relationship
• What to send so it feels useful, not promotional

Watch here: https://www.youtube.com/watch?v=CQ-A1t0vE9A

Most websites are built for the 5–10% of visitors who are ready to act today.But what about the people who are comparing...
05/29/2026

Most websites are built for the 5–10% of visitors who are ready to act today.

But what about the people who are comparing, planning, and coming back later?

If you don’t give them a way to stay connected, you lose them to a competitor.

This month’s blog breaks down what a strong secondary call to action looks like, what to offer, and how to follow up so leads don’t get forgotten.

Read it here: https://www.edgemarketing.ca/blog/website-costing-you-leads

05/29/2026

In a secondary call to action, you’re not “begging for emails.” You’re making a trade.

You’re offering something genuinely useful (a checklist, guide, webinar, short video), and in exchange, a visitor gives you their contact info so you can stay connected.

When the value is clear, it feels fair, and people opt in.

A good benchmark: if the resource feels like it’s worth about $20–$25, most people won’t hesitate to exchange an email for it.

The takeaway: stop hiding your lead magnet behind generic “newsletter” language. Make the value obvious, and the opt-in becomes the easy choice.

Quick reminder: our free webinar is coming up.If you’ve ever looked at your website traffic and thought, ‘Why aren’t mor...
05/22/2026

Quick reminder: our free webinar is coming up.

If you’ve ever looked at your website traffic and thought, ‘Why aren’t more people reaching out?’ this session is for you.

We’ll cover:
• What a secondary call to action is
• What makes a great lead magnet
• What to do after someone opts in
• What tools to use to do it all

Wednesday, May 27 | 12:00 PM MST
https://registration.edgemarketing.ca/05-2026-webinar-signup-4129

Primary Call to Action = for the person who’s ready right now.(‘Request a quote’, ‘Book a call’, ‘Contact us’)Secondary ...
05/21/2026

Primary Call to Action = for the person who’s ready right now.
(‘Request a quote’, ‘Book a call’, ‘Contact us’)

Secondary CTA = for the person who’s interested, but not ready yet.
(Download our…guide, checklist, webinar, quick video, helpful resource)

Most small business websites only have the first one.

And that’s why so many good leads leave without you even knowing they were there, especially in industries with longer sales cycles.

Only a small percentage of website visitors are ready to call or book on their first visit.That doesn’t mean the rest ar...
05/15/2026

Only a small percentage of website visitors are ready to call or book on their first visit.

That doesn’t mean the rest aren’t good leads. They’re just still researching.

If your website only gives people a ‘Book Now’ option, most of them will leave, and you’ll never hear from them again.

The fix is simple: give them a lower-commitment next step that keeps you connected.

If your website traffic is decent but inquiries are inconsistent, it's usually because people visit, look around, and le...
05/07/2026

If your website traffic is decent but inquiries are inconsistent, it's usually because people visit, look around, and leave without taking any action.

In this free webinar, we’ll show you how to capture leads—even the ones that are interested but not ready to buy today—and keep you top-of-mind until they’re ready.

Join us on Wednesday, May 27 at 12:00 PM (MST)

Reserve your spot: https://registration.edgemarketing.ca/05-2026-webinar-signup-4129

Address

#1 4725/49b Avenue
Lacombe, AB
T4L1K1

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 3pm

Telephone

+14037893343

Website

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