Pattison Media Lethbridge

08/04/2026

☕ Last Ever Fork in the Road ft. Lavenza Cafe on WILD 95.5 💜 with Nevin Sereda

For our final Fork in the Road of the season, we welcomed Rajesh from Lavenza Cafe to share the story behind a café built around one simple idea — soulful sips and bites.

From their signature Velvet Brew Coffee and fresh croissant sandwiches to sweets and their unique Avocado Papdi Chaat, Lavenza brings together flavours, creativity, and a little something different to downtown Lethbridge.

Pattison Media — supporting local businesses, sharing local stories, and connecting our community 🫶🏻 yql❤️

📻 Fork in the Road is powered by Economic Development Lethbridge, RINSA and Canada's Premier Food Corridor

07/27/2026

🚨 August BOGO is back!

Buy one advertising platform. Get the second FREE

📻 Radio
💻 Digital
📱 Or both

Available in August only! Build awareness. Stay visible. Grow your business. Yql 🫶🏻

07/24/2026

☕ Fork in the Road ft. Chicken Coop Café on WILD 95.5 💜 with Nevin Sereda

Esther from chickencoopcafe joined us in the studio for our second-to-last Fork in the Road feature of the season to share the story behind their family-run café in Coaldale - a place where great coffee, homemade baking, and friendly conversations come together every day.

From freshly roasted coffee by Rugged Mountain Fosters in Fort Macleod to delicious treats from Crystal Alm every visit is a celebration of local flavours and community connections.

Whether you’re stopping in for a handcrafted latte, a refreshing frappe, a London Fog, or a fresh lunch, there’s always something new to discover - including monthly drink specials that keep customers coming back for more❤️

Pattison Media - supporting local businesses, sharing local stories, and connecting our community 🫶🏻 yql

📻 Fork in the Road is powered by Economic Development Lethbridge, RINSA and Canada's Premier Food Corridor

07/07/2026

A great marketing plan doesn’t happen by accident.
It starts with understanding your customer. 📈

Swipe through to see the 3 steps we use to help local businesses grow.

💬 Which slide stood out to you the most?

07/01/2026

🍁 Happy Canada Day from all of us at Pattison Media Lethbridge! 🇨🇦

Today, we celebrate the communities we’re proud to serve, the local businesses we’re honoured to support, and the incredible listeners who tune in every day.

Wishing you a safe, happy, and memorable Canada Day with family and friends! ❤️

06/19/2026

🌮 Fork in the Road ft. Beau’s Birria & Taqueria on WILD 95.5 💜 with Nevin Sereda

Beau’s Birria & Taqueria joined us in the studio to share their journey, from launching their first season on the truck to building a loyal following that lines up for their signature birria tacos year after year.

Thank you for joining us and sharing your story with our Wild Ones audience.

Pattison Media — supporting local businesses, sharing local stories, and connecting our community 🫶🏻 yql💙💛🧡

📻 Fork in the Road is powered by Economic Development Lethbridge, RINSA, and Canada's Premier Food Corridor

06/19/2026

06/18/2026

Turn Spitz Stadium into a tropical getaway for one night only with Life’s a Beach Night—a laid-back, high-energy summer party at the ballpark! On Friday, June 26th, fans can soak up the sunshine vibes with great music, beach-themed fun, and nonstop baseball action as the Lethbridge Bulls hit the field to try and drown the Energy City Cactus Rats!
This special night is proudly sponsored by Kirks Trail Tire as they celebrate an incredible 90 years in business, adding even more reason to join the party and recognize a long-standing local staple in the community. And as an extra added bonus the people from WILD 95 FM radio will also be in attendance to add into the fun!
Expect cold drinks, vibrant in-game entertainment, and a stadium atmosphere that feels more like a vacation than a game. Whether you’re rocking flip-flops or just looking for a fun night out with friends and family, this is your chance to kick back, relax, and enjoy a perfect summer evening at the park. Gates open at 5:30 with the first pitch being delivered at 7:10.

06/01/2026

🎉 ONE MORE WEEK OF BIDDING IS COMING! 🎉

Didn’t get a chance to bid on everything you wanted? Good news!

Starting tomorrow, we’re launching an EXTRA AUCTION on LethbridgeBids.ca, giving you one final week to explore, bid, and save on amazing local products, services, experiences, and gift cards.

👉 Visit LethbridgeBids.ca🔗 Link in bio