Epsy Digital Agency

Epsy Digital Agency Marketing agency that is addicted to getting your return on investment and skyrocketing you revenue!

7 SOCIAL MEDIA MARKETING TIPS 📈•••
08/16/2022

7 SOCIAL MEDIA MARKETING TIPS 📈

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2022 SOCIAL MEDIA MARKETING TRENDS 📈•••
08/16/2022

2022 SOCIAL MEDIA MARKETING TRENDS 📈

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THE 4 STEPS OF SOCIAL MEDIA MARKETING 📈•••
08/16/2022

THE 4 STEPS OF
SOCIAL MEDIA MARKETING 📈

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** READ CAPTION **Facebook Ads and Google Ads are the leading pay-per-click (PPC) ad platforms, though they are very dif...
08/02/2022

** READ CAPTION **

Facebook Ads and Google Ads are the leading pay-per-click (PPC) ad platforms, though they are very different platforms with unique audiences and use cases.

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Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are “maximum bids” — or the maximum you're willing to pay for an ad.

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Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.

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Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

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DM 💬 or Call 📞 to to see which service best suits your brand/business!

•••The 8 universal branding elements every brand needs — 1. Logo - every brand needs a logo. 2. Color palette. Colors ar...
08/01/2022

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The 8 universal branding elements every brand needs —

1. Logo - every brand needs a logo.

2. Color palette. Colors are another key ingredient in any brand identity.

3. Shape. Shape is another part of an overall branding strategy.

4. Tagline. “Eat fresh.”

5. Tone of voice and vocabulary.

6. Fonts.

7. Imagery.

8. Positioning.

What is Brand Consistency and Why Does It Matter?Brand consistency is the practice of always delivering messages aligned...
08/01/2022

What is Brand Consistency and Why Does It Matter?

Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements.

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Why is consistent branding important?

Consistency makes consumers trust your brand, and that consistency leads to more positive feelings toward your brand. Consumers should know what to expect and what the outcome will be. If they feel like your brand is constantly changing, they will be confused and assume that they can't trust your business.

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What is the key for consistent marketing and branding?

Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection. You're showing up and marketing your business consistently.

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How do you create consistency in a brand?

1. Set brand guidelines. Creating clear rules and standards for your visual and written materials is an important first step toward establishing brand consistency. ...

2. Organize your marketing assets. ...

3. Use a marketing calendar to plan ahead. ...

4. Repurpose content.

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