Mel Groulx - Logos, Branding & Web Design

Mel Groulx - Logos, Branding & Web Design Logos, Branding & Website Design for Small Businesses | London, Ontario + available remotely 🇨🇦

Your independent design partner and creative collaborator.

Building brands with character through memorable logos, visual identity and websites.

05/15/2026

A peek into the early branding process for Grobi 🌱
Grobi is a gardening helper app to make gardening easy and fun.

I’ve been working through the early stages of the visual identity. Starting with market research, brand naming, brainstorming visuals, styleboards, logo sketching, creating little characters and icons, and pulling together the first brand board.

The vibe is playful, vintage cartoon-inspired yet modern and fresh, earthy but bright. ☀️🌱🫑

It’s still early and there’s lots left to build out, such as app visuals, social, and full brand assets, but it’s starting to come together.

I love the freedom of freelance, but it can get a bit quiet sometimes. You have no built-in social circle, have to creat...
04/17/2026

I love the freedom of freelance, but it can get a bit quiet sometimes. You have no built-in social circle, have to create your own structure, and you can accidentally become a hermit 🤣😭

I do still enjoy being spoken to, so… stay in touch world! 😅📱✉️

With yesterday’s launch of Artemis II (and Ontario’s own Jeremy Hansen becoming the first Canadian🇨🇦 to fly to deep spac...
04/02/2026

With yesterday’s launch of Artemis II (and Ontario’s own Jeremy Hansen becoming the first Canadian🇨🇦 to fly to deep space), I thought it was a good time to post the branding and logo for the Lunar Rover Challenge. 🌔🚀

This Let’s Talk Science program, in partnership with Canadensys and Avalon Space, invites students to step into the role of space explorers - designing rover missions to search for frozen water at the Moon’s South Pole.

I loved creating a brand that fits in with the Let's Talk Science series of programs, while still feeling bold and exploratory.
If you’re building something in the youth, education, or non-profit space and want a brand identity that aligns with your goals, feel free to reach out. 📩

03/25/2026

A real look at my day as a graphic designer for small businesses.

Logo concepts, revisions, coffee breaks, market research, digging into customer needs, gathering inspiration…

And then the school day ends and my second shift begins.

Logo refresh for Living Space, a STEM education program by Let’s Talk Science 🌎🌱🪐The new identity blends environmental t...
03/10/2026

Logo refresh for Living Space, a STEM education program by Let’s Talk Science 🌎🌱🪐

The new identity blends environmental themes like the carbon and water cycles with the program’s space roots. The visuals create a cohesive look that fits within the broader Let's Talk Science brand system.

Designed to inspire youth to explore, question, and imagine ways to improve our planet. 🌍

View the full Let's Talk Science case study that highlights select design projects: https://www.melgroulx.com/portfolio/lets-talk-science

03/02/2026

Different missions. Different stories. Different communities.

Each brand thoughtfully designed to align with its unique purpose. 🎯📖🌎

It’s fun to scroll through old brand boards and see how each one reflects its own distinct story. Logos, patterns, colour palettes, typography, and icons all working together. If you’re thinking about building a visual identity that reflects your brand’s mission, message me for more info.

✉️ melgroulx.com/contact

Before you hire a brand & website designer, make sure you have these things ready 👇Having a few basics in place helps yo...
02/12/2026

Before you hire a brand & website designer, make sure you have these things ready 👇

Having a few basics in place helps your designer give you a focused consult and a more accurate quote.

⚡ Your vision & goals
Know your mission, who you’re trying to reach, and what makes you different. This helps your designer bring your vision to life.

⚡ Your business name
Have a name chosen and check that the domain, social handles, and trademark availability are clear. Make sure there aren’t companies with a similar name.

⚡ Inspiration
Save visuals you love from Pinterest or other brands to show the style, vibe, or feeling you’re drawn to.

⚡ A realistic budget
Strong branding is an investment. It takes strategy, time, and vision, so have a general idea of what you’re comfortable investing.

⚡ The right designer
Look through multiple portfolios and choose someone whose work you truly connect with. Both style and versatility matter, and trusting your designer’s expertise goes a long way.

Starting a brand from scratch can feel overwhelming, but that’s what I’m here to help with.

Ready to take the next steps?
Get in touch here ✉️ melgroulx.com/contact

Brand & web design packages ✨Not sure what your business needs when it comes to branding or your website? These packages...
02/06/2026

Brand & web design packages ✨

Not sure what your business needs when it comes to branding or your website? These packages work as a starting point for building your brand.

I have broken down my brand packages, web packages, and design retainers into a simple overview. ➡️ Swipe through to see a side-by-side comparison. Each option combines strategy, design, and guidance to help your business look professional.

⚡️ Brand packages create a cohesive identity, including logos in multiple colours and formats.
💻 Web packages deliver custom design and training so you feel confident managing your site.
🔒 Design retainers provide ongoing design support with set hours per week or month.

Ready to build your brand?
✉️ View my work and get in touch at melgroulx.com/contact

✨ New Year, New Brand & Website Launch ✨So excited to share the launch of The Soul & Strategy Co., a brand designed to f...
01/22/2026

✨ New Year, New Brand & Website Launch ✨

So excited to share the launch of The Soul & Strategy Co., a brand designed to feel warm, modern, and strategic - for HR consulting that’s human, not corporate.

From a grounded, approachable visual identity and logo, to a user-friendly site that clearly communicates fractional HR leadership, this project focused on building clarity and trust.

➡️ Swipe through to see the logo, colour palette, custom icons, and web layouts that bring this brand to life. The full case study can be found at melgroulx.com/portfolio/hr-consultant-branding-website 💻

Reach out if you have any questions about logos, branding, or website design.

✉️ melgroulx.com/contact
📍London, Ontario and remote Canada-wide

Hey, hi, hello 👋I’m back.If you’re new here: I’m a brand designer who helps small businesses stand out with logos, brand...
01/16/2026

Hey, hi, hello 👋
I’m back.

If you’re new here: I’m a brand designer who helps small businesses stand out with logos, branding, and web design.
If you’re not new here… yeah, I’ve been a little quiet 😅 I’m not gone. Just keeping busy with client projects, reworking my services, and giving my portfolio site a refresh.

I have some new design projects I’m excited to share in the coming weeks, along with plans to post more frequently in 2026 about my process and services.

Glad to be back on the grid 😁

🔗 https://www.melgroulx.com/

Address

London, ON

Opening Hours

Monday 8:30am - 2:30pm
Tuesday 8:30am - 2:30pm
Wednesday 8:30am - 2:30pm
Thursday 8:30am - 2:30pm
Friday 8:30am - 2:30pm

Website

Alerts

Be the first to know and let us send you an email when Mel Groulx - Logos, Branding & Web Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mel Groulx - Logos, Branding & Web Design:

Shortcuts

Share

Category