02/02/2026
Today seems fitting to call out one of the smartest campaigns we saw in 2025 that came out of one of the most competitive days of the year, on and off the field. The Super Bowl.
Every year we see commercials that are without a doubt creative touchdowns, while some are definite ‘fumbles.’ Last year we saw one of the smartest moves in recent memory. Coors Light's Case of the Mondays centred on an intentional misspelling of the word “refreshment,” which the brand intentionally built into a larger, well-timed, and fully integrated ex*****on called ‘A Case of The Mondays'. What started as a very human moment, perfectly aligned with the most dreaded Monday of the year, became a shared experience rather than just another ad.
It’s a reminder that great creative doesn’t have to be complicated but it does require strategy and well-planned ex*****on. When you understand your audience and the moment they’re in, creative can feel natural rather than forced. Let’s see who steals the show in the days to come.