Mind Your Own Business

10/08/2026

Times have changed! How many followers on your account has become a vanity metric. It is now most important to make sure your account is easy to discover. The content of your post can continue to drive traffic, long after it’s not on the recent feed.

Read more:

Follower counts are out, social media discoverability is in. Explore how recommendation algorithms and niche content drive social media ROI.

10/06/2026

Want better social media results? Stop selling and start building trust.

Keys to steady growth:

* Engage daily: Reply to comments and ask for customer stories.
* Stay focused: Stick to 2–3 core content themes.
* Spend smart: Only boost posts that already have traction.

What is your biggest challenge with social media right now?

📞 519-657-4283 | myobontario.ca

09/30/2026

Today, on the National Day for Truth and Reconciliation, we wear orange to honour survivors like Phyllis Webstad, whose new orange shirt was taken on her first day of residential school.

We remember the children who never came home, honour the strength of survivors, and reaffirm our commitment to the ongoing work of truth and reconciliation. Every child matters. Thank you to everyone who wore orange today. 🧡

Learn more:

Learn about the ongoing impact of Indian Residential Schools and reflect on what you can do to support reconciliation.

09/24/2026

TikTok or YouTube Shorts? For small businesses that are trying to turn short-form content into real growth, the choice comes down to one question: do you want faster viral reach or steadier long-term revenue? TikTok is built for momentum. YouTube Shorts is built for durability.

Read the full breakdown:

Short-form video has become a must-have for small businesses and brands active on social media. When deciding between the two most popular video platforms, TikTok and YouTube Shorts, consider what you and your customers prioritize: immediate reach, reliable income, or transitioning from short clips....

09/22/2026

Attention Business Owners in London Ontario - SAVE THE DATE:
Thursday October 15, 2026
Delta Hotels London Armouries
325 Dundas Street

What’s Working? What’s Next? Building the evidence for safe work in small business will convene leaders in business, workplace health and safety, and research to explore the business case for health and safety in an environment of shifting trends. Leaders in businesses of all sizes are invited.

This is a complimentary forum hosted by the Institute for Work & Health (IWH). They are an independent not-for-profit organization that conducts and mobilizes research to support policy-makers, employers and workers in creating healthy, safe and inclusive work environments.

Registration required through the IWH website here: https://www.iwh.on.ca/events/2026-oct-15

09/22/2026

In 2026, spreading your social content too thin can mean blending into the background instead of getting noticed. If you want to stand out, stick to one audience, trade polished stock photos for real moments, and use AI to help you brainstorm, rather than write your posts.

This guide breaks down the biggest shifts on LinkedIn, TikTok, IG, and Facebook so you can focus your energy where it counts. Read it here:

A Canadian social strategist's 2026 framework for cutting through platform noise: what to forget, what to focus on, and why marketing is now human to human.

09/17/2026

Can social media influencers be held legally responsible for their followers’ actions? A landmark Ontario court decision in Miller v. Ahn extends the tort of Internet harassment to "networked harassment," holding creators accountable when they weaponize their audiences against individuals.

Read the full breakdown:

The legislative efforts to combat online harms in Canada have focused chiefly on platform responsibility, with Bill C-34 reintroducing a regulated duty to act responsibly. An Ontario court recently considered another avenue to address harms that instead targets influencers who weaponize their audien...

09/15/2026

Are you posting too much (or too little) on social media? Flooding feeds or disappearing entirely can hurt your brand.

Here’s how to balance your strategy and master business etiquette on social media:

Social media is all about interacting with others, especially as a business. Your goals should include engaging with customers, building relationships, and staying at the forefront of their minds. That is how you achieve repeat and referral business. Using proper social media etiquette is just as im...

09/11/2026

Strong passwords and two-factor authentication are no longer optional. Are your social media habits putting your personal or business data at risk?

Read our blog post for simple ways to protect your privacy online: https://www.myobontario.ca/protecting-your-privacy-online/

09/09/2026

Social media isn't just a broadcast channel anymore. It's where your brand listens, learns, and makes faster decisions, and the teams that get this are reshaping entire business strategies.

Check out these 8 stats that show why social media is actually the heart of a successful business:

Make the case for more resources using these eight stats that prove the importance of social media marketing.