24/05/2022
Decades ago my friend Mike invented a protective device for professional drywall installers. As it turns out, patenting and producing a new product is daunting and difficult, but Mike finally decided to get after it. Here's the first version of the product's packaging.
Mike stood in the hardware store's tool section and looked at the rack, considering which colour would grab attention in this mix. He decided on a green similar to the one seen on caution vests, and so that's where we started. The package with the green backing is meant to stand out against the competition, and the near-black alternative aims for a more premium visual impact. The green in both is striking, still.
Which would you be more drawn to?