Reux

We're a marketing agency delivering thought-provoking results that uniquely connect brands to people

We're reux, a London, Ontario based marketing agency that specializes in advertising, branding, and creative services. From planning to promotion, our multidisciplinary team works to deliver thought provoking results that uniquely connect brands to people. We've implemented single projects to national campaigns from online to broadcast. With a diverse portfolio ranging from education and healthcare to product launches and brand overhauls, we can help you stay .

03/10/2026

Anyone who loves hockey (or sports in general) will enjoy this commercial campaign we created for Lerners LLP.

10/17/2025

What Marketers Can Learn from Coca-Cola’s "Share a Coke" Campaign

In 2011, Coca-Cola decided to take a chance, pulling their iconic logo off bottles and replacing it with a choice of 150 of the most common first names in each country.

The outcome? A global marketing rooster that is still being discussed and dissected almost ten years later!

Why It Worked (for Its Time):

1. Scalability in Personalization if You Will

It created instant personalization. Any time your name, or your friends name, appeared on a product, it made it shareable and photogenic and resonated emotionally. It took a commodity product and created a personalized experience out of it.

2. Invented a User Generated Content Opportunity

Not only consumers enjoyed it, but they posted about it and tweeted about it and shared about it. Coca-Cola customers became brand advocates by posting about a consumption occasion as billions posted pictures of free branding on social media.

3. Emotional Branding Through Product

The campaign wasn't about the product—It was about connection. "Sharing a Coke" was now a word for sharing a moment, a memory, a friendship, etc.

4. Localization Strategy

Each unique market had culturally relevant names and phrases. In Australia it took the chance on 150 names. In China, where last names are usually used instead of first names, Coke adjusted to use "Bestie" and "Classmate." Same emotional hook, they just adapted!

The Results:

→ +2% U.S. sales growth after a 10-year decline
→ 500,000+ photos shared with in the first year
→ 6 million virtual Coke cans created online
→ Campaign launched in 80 countries

The Takeaway:

Personalization is great, but emotional relevance is unstoppable. The best campaigns don’t just target demographic segments; they target feelings too.

10/07/2025

Tired of second-guessing your export settings? We’ve got you covered. This updated 2025 Instagram Sizes Guide reflects all the latest changes—including that buzz-worthy 4:5 profile feed update—so you can create with confidence and consistency, and deem you one leap ahead at all times.

From posts and Stories to Reels and profile previews, everything you need to know is right here in one place. No more digging around for dimensions or risking a blurry upload.

Keep it handy, post with precision, and if anything’s unclear—just give us a shout.

Happy creating!

09/30/2025

As we say goodbye to our 2024-25 interns, we say hello to newcomers as well!

Jayden is in his second year of the Broadcasting - Film & Television program at Fanshawe College with hopes of pursuing a post-graduate program at either Fanshawe College or Western University afterwards.

Starting off as a volunteer with SetReady in May this year, Jayden took on a role at reux after he volunteered his Time as a Production Coordinator on the Mod-X Truss Workshop in Toronto at the end of June.

We are excited to see what Jayden does on the team and can’t wait to see you grow and learn more in and about the marketing world.

Welcome !

09/23/2025

**Inside the Industry: Insight of the Week - Instagram’s Repost Feature**

Instagram has officially launched its in-feed repost feature, and it’s already changing how people engage with content.

Before the implementation of reposts, the only way to reshare posts was through Stories, where the content disappeared after 24 hours and was easy to miss. Many users relied on third-party apps or screen captures just to feature someone else’s content on their own profile — an awkward and outdated workaround.

Now, with a built-in repost option, users can share someone else’s post or Reel directly to their own feed, giving credit to the original creator in the process. It’s a simple change with big implications.

Here’s why it matters:

1. It gives quality content more reach.

Great ideas, powerful messages, or entertaining moments no longer have to stay confined to one account. Reposting helps content travel naturally and reach wider audiences - and the post stays in your reposts, permanently.

2. It supports creators and community voices.

Being reposted by someone else — whether it's a brand, a friend, or a larger page — helps build visibility and recognition. It's a way for more people to be seen and heard without needing to go viral.

3. It shifts Instagram from self-promotion to shared discovery.

The repost feature reflects a broader cultural shift. People don't just want to create; they want to share what speaks to them. This update acknowledges that and makes it part of the platform.

Whether you're a business, a creator, or just someone who loves curating content, this new feature opens the door to more collaboration, more reach, and a more dynamic feed experience.

09/16/2025

As summer winds down, we bid farewell to Abi, who has completed her 2025 internship with us. Since joining reux in the Spring, Abi has leaped into the creativity, spontaneity, and challenge, working at an agency brings.

Through supporting client initiatives to developing internal projects, she consistently proved to be an asset to the team.

Thank you Abi, for your dedication and willingness to learn over these past few months, we’re excited for your next chapter as you begin your career in the marketing and communications world in your full time position. We can’t wait to see where your journey takes you next.

09/09/2025

Instagram's AI Just Solved the Biggest Challenge in Multilingual Marketing!

Instagram just handed marketing agencies a massive competitive advantage! Their new AI dubbing tool is letting creators instantly reach bilingual audiences in their preferred language - without the traditional production headaches. We're talking about authentic voice cloning that maintains personality while automatically syncing lip movements. Early adopters are seeing 20% engagement boosts on translated content, and honestly, this changes everything for client campaigns targeting other lingual markets.

Here's what's getting us excited:

Agencies can now pitch truly scalable multilingual strategies without the budget constraints that used to kill these conversations. That fitness brand targeting both English and Spanish speakers? Done. The food client wanting to expand from Miami to Mexico City? No problem. We're literally watching the cost barrier for international content disappear in real-time.

The smart agencies are already testing this with existing clients and positioning themselves as the go-to for bilingual market expansion. While everyone else is still figuring out TikTok trends, you could be the agency that unlocks entirely new audience segments for your clients. The question isn't whether this tech will reshape our industry - it's whether you'll be early to the party or playing catch-up.

What's the biggest language barrier challenge you've faced with client campaigns? Drop your thoughts below - I'm curious how this could solve real problems you're dealing with!

01/18/2025

Need something unique to attract talent to your company? Our team put together this recruitment campaign for Twin Creeks, focusing on history, innovation, and technology.

www.reuxagency.com

01/06/2025

2024 was an epic year for reux Marketing Agency. Working on dozens of campaigns with brands across North America. Here's a quick little recap. Cheers to 2025!

12/30/2024

Today we say our bittersweet goodbyes to Lauren Nanne. Lauren started with reux Marketing Agency back in 2020 during her internship at Fanshawe College. She has been an integral part of our agency and has left nothing but positive impacts on our team- she will be missed! Help us say farewell and wish Lauren the best of luck on the next chapter in her career. 👋

Address

100 Bessemer Road
London, ON
N6E1R2

Website

http://reuxagency.com/

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