Zaunscherb Consulting

03/19/2026

Several years ago, Gayle and I were active on the Board of the Grand River Council on Aging, where we learned about the Mobility Stages of Aging: "Go Go / Slow Go / No Go".

Now, as Experience Explorers, we have been discovering what it means to travel across Canada as active elders with "Go Go" mobility. We're gaining valuable first hand insights into what it is like to visit communities and tourism destinations with respect to the amenities and services we appreciate, and those that we miss. From navigating a website to navigating a downtown, Destination Marketing Organizations might be surprised at what they are missing by not fully considering this important market segment.

Our research continues into this fascinating topic.

Grand River Council on Aging Recognizes Volunteers Frank and Gayle Zaunscherb
Submitted Media Release

The Grand River Council on Aging (GRCOA) is proud to celebrate Frank and Gayle Zaunscherb as the Volunteers of the Month for October 2020.

Frank and Gayle’s journey with the GRCOA started in early 2019, when Lucy Marco contacted the City to see if someone on the Brantford Cultural Advisory Committee (BCAC) would act as a representative on our Board. Frank was serving as the Vice Chair of the BCAC at the time and through a series of events decided to meet with Lucy. He stated that within three minutes of their meeting, he learned how to see through a new, age friendly lens according to the principles of the “Go/Go, Slow/Go and No/Go” stages of life.

Frank shared his excitement and this new understanding of age friendly communities with Gayle, his wife and business partner. In their personal life, they lovingly raised 4 children, navigated caring for their aging parents, and served on other community committees such as the BCAC and Brantford Rotary. Together, they also built a successful business called ZRB Creative Marketing. Their shared values and careers have led initiatives nationwide and beyond, working with organizations such as the Department of Canadian Heritage, Communities in Bloom and America in Bloom. Again, they decided to employ this amazing experience, skill and dedication to our community and joined the GRCOA Board in March 2019.

While serving as Resident Directors, Frank and Gayle have provided pro bono marketing materials that led the GRCOA into expanding its online platform. Their creative contributions promoted TacoFest, assisted with the growth of our page, and developed GRCOA’s InfoHub brand and advertising campaign. They also participated on various committees, including the Strategic Plan Workshop, the Communication Committee and the Fundraising Recommendations Sub Committee to research and develop a sustainable membership plan.

Recently, Frank and Gayle announced that as they enter into their "fourth quarter of life," they are gradually transferring their business and moving to Nova Scotia. Together they are planning full retirement a few years down the road, with dreams of exploring, discovering new places, and sharing their experiences with others.

Gayle is an avid chef, talented and passionate animal lover, and is excited about learning how to knit. While Frank, after thirty five years of commercial design, is looking forward to reconnecting and releasing his own creative expression through writing, music and all things artistic.

Thank you, Frank and Gayle. You have successfully served to help promote the voice of Elders and build a community for a lifetime. Your presence and contributions have made a lasting impression in our lives and we wish you both, the greatest of health and prosperity with the new adventures ahead of you.

03/05/2026

After four decades of supplying strategic creative marketing services to business and organization clients, Experience Explorers (a division of Zaunscherb Consulting) embarked May 1, 2025 on a year-long tour of Canadian communities and tourism destinations. Our goal setting out was to identify best elder quality of life and tourism practices across the country.

We are researching special attributes and trends in areas of arts and culture, hospitality services, tourism readiness, accessibility, community engagement, and horticulture and the environment, and whatever else we learn of interest along the way.

So far, we have travelled over 20,000 km, stayed at 64 different overnight locations, and visited hundreds of unique destinations. We're experiencing Canada through the eyes of elder travellers, learning a lot about ourselves, and our country along the way. We're making observations and taking notes.

The journey will end later in 2026, and shape what we will do with the findings.

Feel free to reach out if you have any comments or recommendations!

05/07/2025

Cultural Capitals of Canada

One of the most interesting projects we ever had the privilege of working on was developing the visual identifiers for the Department of Canadian Heritage's "Cultural Capitals of Canada" Program.

Launched in 2002, the program objective was “to promote the arts and culture in Canadian municipalities, through recognition of excellence and support for special activities that celebrate the arts and culture, and integrate them into overall community planning. Designation as a Cultural Capital of Canada enabled communities to invest more in arts and culture, to increase and improve their cultural services, and to strengthen connections with other communities through shared cultural experiences.”

Communities in Bloom, a ZRB client at the time, was designated "Secretariat" by the Department of Canadian Heritage in the first few years of the program, with ZRB providing the marketing and creative support for the project.

That's why it was a delight to see one of the signs we designed nearly two decades ago proudly standing and proclaiming Saint John New Brunswick as a Cultural Capital of Canada for 2010, as we drove into the municipality yesterday.

10/22/2024

It was a privilege to share the Town Hall stage with co-presenter Geneviève Potvin, Director of Stakeholder Relations for Scotts Canada, to gauge participation feedback from the Communities in Bloom program during 2024. Inspiring! Interesting!

10/22/2024

10/22/2024