Abigail Regucera Design

04/21/2023

Please don’t make this mistake…

NOT setting boundaries with your clients. EVEN if they are a friend or a family member.

As freelancers, we lack corporate-like budgets to recruit clients so we want to meet our client’s needs with an all-consuming dedication.

You may have difficulty with boundaries because you want clients to like and return to your business.

I get it!

I’ve been there myself.

It’s important to ask yourself what practices are acceptable and rude in a professional setting.

✅Clients will respect you for having boundaries and sticking to them.

❌A client who doesn’t respect your boundaries is not your client.

Boundaries don't mean less business, it means taking care of yourself which in turn benefits your business.

Swipe to consider these 5 boundaries to implement in your biz that I have built 👉🏽

📸: Dom Productions

04/07/2023

My Q1 kinda sucked due to a wrong decision…

😔 I signed on with a client who didn't fit my business and values.

I talked about this more in my latest email newsletter.

I thought they were a dream client…

and working with them would give me THE opportunity to work in an industry I've always gravitated toward.

Those personal preferences caused me

to tone down my vetting process
AND my gut,

and convince my head that this would work.

The result?

A nightmarish experience of..

😶having my skills and expertise disregarded
😶being disrespected and talked to unprofessionally
😶late nights of self doubt thoughts of “can I really be an entrepreneur?”
😶no appetite because my panic disorder got activated
😶and lots of crying lol

as the project progressed.

I felt like I had failed my business and in turn, as a person.

But that wasn’t the case.

As an entrepreneur, we're so used to taking leaps of faith and having things work out.

Sometimes we do the same with clients who can cost us our mental health.

This is your daily reminder to put your mental health first.

📸: .ca
—

03/23/2023

Just like an ogre—I mean onion, SEO has many layers.

Yes, there are keywords. But there is many more layers to that.

Swipe my cheat sheet I do with my web design clients to keep their website on brand, human-centred, and also SEO optimized 👇🏽

1️⃣ Index your website on Google My Business and create a Google Analytics and a Google My Business
2️⃣ Have be at least 300 words in order to rank well one search engines. 1000 words or more is more favourable but take that with a grain of salt!
3️⃣ Don't dismiss the different headings (heading 1, heading 2, heading 3 & heading 4)— these aren’t just for show. They let search engine know the content structure of the page and rank accordingly. BONUS: keep it in an optimized character limit. For instance, the best practice is to have heading 1 be max 60 characters
4️⃣ Use a copywriting guide document—I got mine fBetween The Lines Copywritingting. Paired with my knowledge of web design and UX, this is a game changer.
5️⃣Add alt text to all your images and make sure they are under 1MB (large files affect your site speed which affect your SEO)
6️⃣Add title tag and meta descriptions on ever page. I use a free tool from mrs.digital to keep me within the character limit
7️⃣Make sure your mobile is responsive (this is a reason why I recSquarespacerespace)

You should never have to compromise real genuine connect with your ideal client just to rank on Google.

01/19/2023

If you’ve swiped through this and still think “nah, ain’t listening to you” 👂🏽

What if I told you prioritizing user experience on your website boosts your SEO too?

12/29/2022

🪩 PART 2 OF 22 THINGS I LEARNED IN 2022—BIZ & PERSONAL

1️⃣2️⃣ You actually sleep really well listening to a guided sleep meditation.
1️⃣3️⃣ Investments in your business that you didn’t fully utilize isn’t money lost, it’s a lesson learned.
1️⃣4️⃣ Just cause it works for other designers or freelancers, it may not work for you. Always try it out though!
1️⃣5️⃣ Fully automating ALL of your systems didn’t work for you. And that’s okay.
1️⃣6️⃣ Stop treating everything like it’s all or nothing.
1️⃣7️⃣ When your stressed your screen time increases.
1️⃣8️⃣ You’re not sh*tty texting back right away. You’re just socially drained from daily emails and slacks + weekly meetings.
1️⃣9️⃣ Keep up with your evergreen content when marketing. It’s your best preforming for traffic.
2️⃣0️⃣ Stop breaking routines you set. You’re stopping it to form into good habits.
2️⃣1️⃣ Keep checking your analytics to make data-informed decisions.
2️⃣2️⃣ Do more yoga or stretching. That’s the only time you completely think about nothing—which you need more of.

Want more context to these goals? Let me know in the comments and I’ll make a post!

📸: .ca at

-⠀⠀⠀⠀⠀⠀⠀⠀⠀

12/24/2022

✨22 THINGS I LEARNED IN 2022—BIZ & PERSONAL

Here’s part 1:

1️⃣ You can’t do everything EVEN if you really want to.
2️⃣ Just because you can “do that quickly” doesn’t mean you should set tight deadlines for yourself. You never know when life gets in the way.
3️⃣ You’re still undercharging yourself because you feel bad - STOP THAT.
4️⃣ Conflict is inevitable. Don’t run away from it.
5️⃣ You don’t have to act all big and bad all the time. You can be vulnerable in person too like you are online.
6️⃣ You can’t always buy take out food to make yourself feel better when you’re sad.
7️⃣ Take your budgeting spreadsheet seriously, NOW.
8️⃣ You do have a personality, not just being a hard worker.
9️⃣ Don’t dye your hair again, you can’t maintain it lol.
1️⃣0️⃣ When you set ambitious goals and don’t achieve them. You feel like a failure. Start small, it’s okay.
1️⃣1️⃣ Quiet seasons in business is actually productive. Utilize it.

Did you learn any of these yourself this year?

Stay tuned for part 2!

📸: .ca at
-⠀⠀⠀⠀⠀⠀⠀⠀⠀

12/07/2022

TOFU helps makes consumers pick a brand.

TOFU attracts them
MOFU engages them
and BOFU converts them

Still confused? I'm talking about the marketing funnel!

The acronyms of Top Of the Funnel, Middle Of the Funnel, and Bottom Of the Funnel is just too fun not to use! 😆

But what is the marketing funnel?

A marketing funnel works your prospective clients through different stages of their client journey; from meeting about your brand, learning more about it, and finally becoming a customer.

Leads flow through the funnel depending on how your digital marketing experience appeals to them at each stage of the funnel.

Like with stories, a marketing funnel stages are a beginning, middle, and end.

Your content marketing strategy should be constructed keeping these three portions of the marketing funnel in mind.

Swipe through to how to tackle the top of the funnel first ➡️

11/14/2022

ENTREPRENEURS—do you ever feel like you want hide your personality 🫣?

I’ll let you in on a little secret:
You don’t have to hide your personality just because you’re a professional! ✨

Brand personality is a part of the brand strategy framework!
The framework of:
👉🏽 foundations
👉🏽 messaging
👉🏽 insights
👉🏽 identity

Think about your brand values to mould your brand personality.

It is important to have brand values that connect authentically to not only yourself but the target audience.

For my brand, one of my values is diversity.

As a woman of colour, I know what it's like to be on the sidelines and not feel seen or heard. Not having a voice, or the courage to express an opinion can impact your mental health in the long run.

With diversity being one of my strong brand values, I strive to make my work as diverse as possible, and ensure the websites I create are accessible to all.

When they see you live up to certain values, they're more likely to stick with your brand than a competitor's.

Harvard Business Review Georgia found that 64% of consumers cite shared values as the reason they have a relationship with a brand.

After all, people buy from people 🫱🏿‍🫲🏽

01/17/2022

Are you a website owner? Bring in those clicks!

As a website owner, the sound of clicks is music to your ears. SEO helps build that symphony. It is a long game, so make sure you get started on your SEO strategy at the earliest! Read more on my blog to access the one and only SEO guide you’ll ever need.

There are many moving parts to an effective SEO strategy. There’s simply no shortcut to great SEO. If you implement incorrect SEO practices, the search engine will penalize your website for ignoring webmaster guidelines. There are two parts to understanding SEO, on-page and off-page.

01/06/2022

SEO is a long-haul marketing effort, and an effective one.

Seeing the results from SEO takes time. It can take a couple of months to a year for your SEO to build up. The time period depends on what your competitors are doing. There is a roadmap with different metrics, and a lot of moving parts. Best part? You can pick and choose an SEO strategy that aligns with the nature of your business.

Neil Patel's SEO tool, Ubersuggest is an amazing tool to really drill down on your current SEO overview to make data-driven decisions to increase your organic website traffic (and maybe take a peek at your competitors as well 👀) See how it works here: https://buff.ly/2vmTNHh

01/03/2022

SEO is centred around your consumer, not the algorithm.

The parameters for SEO efficiency are always changing as per people’s habits of using search engines. The field may seem too technical or heavy to understand, but in reality SEO is evolving around a thought-process that is strongly influenced by a consumer. It all boils down to sculpting the online experience for your consumer.

Answer The Public is one of my favourite (free) tools to get instant, raw search insights, direct from the minds of your consumer. Check out its magic: https://buff.ly/2DbiYQB