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Airwave One Media

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Airwave One Media

Next-gen digital marketing agency dedicated to helping brands grow through data-driven online advertising. SEO, SEM, Social Media Marketing, Web Design.

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12/23/2021

Wishing everyone a very Happy Holiday season and a peaceful and prosperous New Year!
#2022

11/11/2021

We remember. 11.11

07/19/2021

Last year, businesses spent over $300 billion on content marketing. That’s in part because creating new content is the most straightforward way to draw in organic search traffic. Whether you’ve got a mature site or you’re just starting one, content is likely a large part of your SEO strategy.

What type of content do you produce for your company and which type has seen the most success? Let us know in the comments below.

07/01/2021

Happy Canada Day 🇨🇦!
🇨🇦

03/25/2021

YouTube is the second largest search engine after google and according to studies, 87% of businesses use video as a marketing tool today – up from 81% in 2018! While every business is different, there are some rules of thumb you can use to make your video ads better. Here are some of them:

1. Personalize It
Many people think that online video ads are essentially the same as traditional television ads. But there are some important differences.
Perhaps the biggest difference is that TV advertising is more broadly targeted. Sure, you might know some viewer demographics for a particular show.

2. Choose the Right Video Ad Type
You have lots of video ad formats to choose from but some formats may be better suited to some goals than others.
For example, skippable in-stream ads are often a good choice when your goal is to develop leads.

3. Include a Call to Action
Tell people what you want them to do after watching your video ad, whether it’s visiting a website or making a purchase.
The new CTA overlay in TrueView ads has made this even easier.
But you can also include a call to action within the video ad itself.

4. Capture Attention out of the Gate
Unlike some other forms of advertising, with video ads you don’t have leeway to slowly build to a climax. You’ve got to grab attention immediately. Otherwise, people will skip your ads after five seconds.

03/17/2021

HOW TO CREATE A FACEBOOK ADVERTISING FUNNEL: Using an advertising funnel means creating several ads that work in a sequence. The ads build trust with Facebook users over time. This can be applied to any static websites as well as e-commerce stores.

A 3 step funnel has 3 different campaigns, each one configured to have different goals and budgets. These campaigns then engage your audience with different messages over time as they progress through their decision-making process.

1. The first campaign reaches the widest audience and generates interest.
2. The second campaign only targets the people who showed interested in the first campaign.
3. And the final campaign only targets the people who showed interest in the 2nd campaign.

Its called a funnel because each campaign targets an increasingly refined audience.
The structure focuses your advertising budget on the audience that is most likely to follow through on their purchase and makes it cost-effective to build the relationships necessary to make sales in today’s skeptical online shopping ecosystem. Give it a try today and start seeing the impact!

02/26/2021

Not being able to socialize under stay at home orders led to an uptick in the number of people tuning into live-streams, whether it was a branded live-stream, a live video from their favorite celebrity, or an online workshop. 📸📱

On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. TikTok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue to play out in 2021.
Human-drive content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave. Consider implanting this strategy in your marketing portfolio.

02/17/2021

3 questions you should ask when picking a website design package:

1. How Many Pages Does My Website Need?
Every business is different, and yours will be no exception. Depending on the type of business, and the desired presentation style, the number of pages you need must be determined. When you browse packages, this will be an important feature.

2. What Is The Payment Scheme?
Building a website is a time-consuming process that could end up taking a few months to complete. Because of this, many web design agencies will split their payment based on completion. Find out what payment scheme works best for you and if you want to pay in stages or all at once.

3. What Is The Timeframe?
As mentioned earlier, web design takes time. The amount of time it takes will depend on the features and the number of pages. If you wish to align your business with the website launch, you should be fully aware of the timeframe for building your site.

01/27/2021

With studies showing that 75% of people don't accept advertisements as truth, there is a lot to be said for a relationship marketing approach to building trust with your social media audience. These stats speak for themselves:
* 63% of social media users feel consumer ratings are #1
* 70% of consumers believe customer opinions (more than double those who trust advertisements)

To cut through in 2021, social media marketers must invest in their relationships with employees, customers, and influencers, to ensure our key brand messages are backed up by the voices our customers value the most.

01/19/2021

SEO trends to be on the lookout for in 2021:

* The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021.
* Google has already announced two algorithm updates slated for March and May 2021.
* There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.

12/22/2020

Happy holidays from all of us at Airwave One Media!
#2021

12/17/2020

“The best marketing strategy ever: CARE.” –Gary Vaynerchuk

Address

3075/14th Avenue, Suite 206
Markham, ON
L3R0G9

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.airwaveonemedia.com/

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