The Justin Poy Agency

06/02/2026

Thank you to everyone who came out to our incredible Asian Heritage Month Gala Concert this year. We moved it from Innis Hall to a new location: St. Michael’s College at U of T. Thank you to all the incredible talent and original compositions that made this concert very special this year.

Thank you to OMNI TV for covering the entire event.

As we celebrate a quarter century of Asian Heritage Month in Canada, I can’t be more proud to be the Honorary Patron for the Canadian Foundation for Asian Culture.

05/20/2026

Today was the official ground-breaking ceremony for Phase 3 of the Chinese Cultural Center of Greater Toronto and the much-anticipated Asian Garden, “the Lanting Garden”, which will feature a blend of Chinese culture, Chinese Canadian history, a beautiful stream, and structures from the Tang Dynasty. It is certain to be one of Toronto's most sought-after tourist attractions.

I am very proud to be one of the founding donors, and I encourage everyone from our community to make a contribution within their means to help complete this project. It is something we can all be proud of.

Thank you to Angela Chan and Dr. Ming-Tat Chung for asking me to emcee today's event. While our golden shovels did not really lift any dirt, it was highly symbolic of the beginning of the next phase of this wonderful centre that we are all very proud of.

05/02/2026

Today , May 1st, marks the beginning of Asian Heritage Month (AHM). This year we continue to celebrate and appreciate the accomplishments of Asian Canadians and their contributions to Canada.

Thank you to Global News and News anchor Miranda Anthistle for always helping us to kick off AHM on their station!

The Justin Poy Agency Global News

04/26/2026

Today my team in Beijing is enjoying the Beijing Auto Show. Lots of exciting new products.

The Dealer Academy is leading the way in automotive retail sales education in China and we couldn’t be more proud to work with our partners, the Vehicle Retailers of Ontario , Business School of Canada Powered by Georgian College and the Automobile Dealers Assocation (CADA).

Canada has an incredible wealth of knowledge to export around the globe. Hard product is one thing and China does a fantastic job of that—but “soft product/skills” is something that is developed over decades of experience. That's an incredible resource we bring to the world!

The Justin Poy Agency

04/26/2026

We are very excited about the new brand that we have created for our client—MAISON QING!

Look out for new stores opening near you, bringing the original “subing” delicate Chinese pastries perfected during the Qing Dynasty.

The Justin Poy Agency

04/26/2026

The Justin Poy Agency is very proud to be the agency for the Grocery Specialty Food West Show (GSFW) that just ran at the Vancouver Convention Centre (April 21-22, 2026)!

See you all in the Fall for Grocery Innovations Canada (GIC) October 27th and 28th, 2026, at the Toronto Congress Center, North Building. https://groceryinnovations.com/

Thank you to all the media that came out to cover the show!

Justin Poy

03/26/2026

I had the opportunity to interview iconic TV producer Joseph Lau on the rise of Toronto TV and how he set the pace for “digital streaming” programming in Canada's multicultural media scene beginning in the early 90s. Definitely trend-setting!

20260319, Justin Poy, Joseph Lau, Media Industry, Toronto, Canada, 加華錄像館

03/19/2026

I first got involved in what we called back then "ethnic" or "multicultural" marketing in 1993. Canada was experiencing a huge influx of immigrants from Hong Kong at the time and if my memory serves me correctly in a period of two years Canada received over 350,000 Hong Kong immigrants. It was a very exciting time. I had just graduated from Ryerson and at 23 years old I was one of the younger people to get involved in the whole multicultural advertising scene. It was dynamic, it was exciting and everybody wanted a piece of it. We had three major Chinese national newspapers and we even had a Chinese version of Toronto Life Magazine and a Chinese version of Maclean's Magazine. My agency at the time was fortunate enough to get involved with the launch of the Chinese version of AutoTrader and AutoMart magazines.

There were also a ton of ad agencies. Today only a handful of us still remain. All of us have become great friends and we're like a family.

One small operation which really stood out was Toronto TV, started by one of the hardest working people in media, Joseph Lau. Joseph immigrated from Hong Kong to Canada in 1991, got into the retail computer sales business, and then opened Toronto TV in the early 2000s. For anyone involved in the Chinese-Canadian scene here in the GTA, you will always recognize Joseph because he's there faithfully at every single event, documenting it with his video camera. Unrestricted by CRTC regulations, he was one of the very first to run a web TV station.

After several decades Joseph has decided to retire and move on to the next chapter of his life. To mark the closing and the winding down of Toronto TV he asked several friends from the community to conduct interviews—One in Mandarin. One in Cantonese. One in English
I have to say that I was very honoured when Joseph asked me to do the English interview, which we did today in my office. As soon as it is edited and ready for viewing I will be sure to post the link.

CONGRATULATIONS JOSEPH! On an incredible career in the Chinese-Canadian media scene. You were there at the beginning, the incredible middle part, and now the evolution of the next stage. You have left an incredible gift to Chinese Canadians and a legacy of content that can never be duplicated ever again.



The Justin Poy Agency Joseph Lau

03/09/2026

Celebrating the Lantern Festival with the Xinflix Entrepreneur Chamber Commerce and presenting a donation to Gifted People Services. I’m truly enjoying leading this group as Chair and looking forward to welcoming many more new members in the Year of the Horse!

The Justin Poy Agency Xinflix Media Gifted People Services 天才服务中心

02/25/2026

We love thanking our clients at the Lunar New Year for their business over the past 32 years. Anyone running a business over 3 decades knows how challenging it can be. I have had a huge respect for entrepreneurs.

Thank you to Markham’s Mayor Frank Scarpitti for joining us and pointing out that business at our Agency has been even better since we moved our offices to the great City of Markham . In fact, he may have pointed that out half a dozen times. 😂

I do want to thank in particular, the Canadian International AutoShow —they have been a steadfast client since 1996, which in the advertising world, is almost unheard of. There is always one client that changes the trajectory of one’s business and they, along with the Motor Vehicle Retailers of Ontario, are it. A huge thank you to David McClean , Todd Bourgon and Jason Campbell .

Happy Year of the Horse!