Amy E. LeClair Graphic Design and Brand Studio

Amy E. LeClair Graphic Design and Brand Studio Registered Graphic Designer // Creative Agency "Meet the challenges, Conquer the challenges!"
Amy LeClair is the founder and Artistic Director of Amy E.
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LeClair Graphic Design and Brand Studio where she takes a client's vision and turns it into eye-catching designs and authentic brands, always exceeding expectations. Her clients include:

-cornerstone arts and entertainment organizations
-cutting-edge healthcare providers
-a well-known law firm
-an award-winning real estate agent
-leading personal consultants
-innovative retail stores
-a Publisher

and Editor-in-Chief of a regional media outlet

Understanding a client's unique situation in what they need to achieve and making sure deadlines are never missed have been the fundamentals in allowing Amy's decade's long business to soar. A mother of two energetic boys who has thus far survived pandemic parenting, her motto is "Meet the challenges, Conquer the challenges!"

To find out how Amy built a machine to bring a client to market visit www.amyleclair.com/about

I’m thrilled to be a judge for this year’s Student Awards! The Student Awards recognize design excellence from students...
05/21/2026

I’m thrilled to be a judge for this year’s Student Awards! The Student Awards recognize design excellence from students across Canada in all areas of communication design. I’ll be judging the Brand Design category. Learn more about this program at rgd.ca/studentawards.

How we present our work.Show it.Explain it. Test it.Launch it. 💥
05/08/2026

How we present our work.
Show it.
Explain it.
Test it.
Launch it. 💥

Clean design ✔️Informative ✔️ A design well done ✨
04/24/2026

Clean design ✔️
Informative ✔️
A design well done ✨

5 things we deeply + consistently care about 💥
04/23/2026

5 things we deeply + consistently care about 💥

04/22/2026

I realized I never came back to share this sweet little project from late fall 2024, and it’s one I still really love.

The artist came to me with a collection of original watercolour paintings, each one a little different in size and feel. The first step was to digitize them in a way that kept all that softness and detail intact, so they still felt like the originals, just on screen.

From there, it was all about figuring out how to bring everything together. Since the pieces weren’t the same size, the layout needed to feel balanced without looking too structured. I played with spacing and placement until it felt natural, like everything belonged together without forcing it.

We also needed to leave room for text, which meant being intentional about where things could breathe a bit. The goal was to make sure any copy could sit comfortably alongside the artwork, not compete with it.

In the end, it came together in a way that feels really gentle and cohesive. It still has that hand-painted charm, just with a bit more structure to hold it all together.

Custom Website Launch 🌲💻We designed and wrote a fully custom 4-page website for Stumpin’ Tom’s Forestry Services.✔️ Full...
02/12/2026

Custom Website Launch 🌲💻

We designed and wrote a fully custom 4-page website for Stumpin’ Tom’s Forestry Services.

✔️ Fully custom design
✔️ Strategic site structure + user flow
✔️ Professional, SEO-focused copywriting
✔️ Clear calls-to-action to drive quote requests

The result? A clean, credible online presence that positions Stumpin’ Tom’s as the go-to forestry service.
🔗 www.stumpintomsforestryservices.ca

Need a website that works as hard as you do? Let’s build it.

In December 2025, Google rolled out one of its most disruptive algorithm updates in recent memory. Overnight, long-stand...
01/09/2026

In December 2025, Google rolled out one of its most disruptive algorithm updates in recent memory. Overnight, long-standing rankings shifted, established websites disappeared from page one, and businesses that had spent years investing in ethical SEO practices saw their traffic vanish almost instantly.

For many creative professionals, especially independent and registered graphic designers such as myself, who rely on organic search visibility, the results felt nothing short of devastating. If you went from ranking at the top of Google to feeling virtually invisible, you are not alone.

This new journal post addresses what happened, why it matters, and most importantly how I will rebuild with a new strategy rather than panic.

Read it here: https://amyleclair.com/peterboroughgraphicdesign/google

Grateful for another year doing what I love; bringing brands to life through thoughtful logo design, cohesive branding, ...
12/23/2025

Grateful for another year doing what I love; bringing brands to life through thoughtful logo design, cohesive branding, strategic websites, and intentional print materials.

Thankful for the clients who trust the process, the projects that push creativity forward, and the opportunity to turn ideas into meaningful visual identities. Here’s to continued growth, collaboration, and design that makes an impact in the year ahead. ✨

We wish everyone a wonderful holiday.

The new Pritchard Builds site is officially live 👏Their old one page WordPress setup made simple updates way harder than...
12/05/2025

The new Pritchard Builds site is officially live 👏Their old one page WordPress setup made simple updates way harder than they needed to be, so we redesignesd everything on Squarespace - clean design, clearer content, and a site their team can actually manage with ease.

🔗 www.pritchardbuilds.ca

The new Pritchard Builds site is officially live 👏Their old WordPress setup made simple updates way harder than they nee...
12/05/2025

The new Pritchard Builds site is officially live 👏Their old WordPress setup made simple updates way harder than they needed to be, so we rebuilt everything on Squarespace - clean design, clearer content, and a site their team can actually manage with ease.

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