JONA Group

JONA Group Fractional CMO and marketing strategy for contractors and service businesses. We are a creative boutique style agency.

We build the systems that keep work coming in — campaigns, referral programs, and a plan that actually gets followed. With our passion for what we do and our uniquely creative approach, we will develop strategic initiatives that help our clients to grow, and to leverage their brands. We thrive on building lasting relationships with our clients. Whether it is a full marketing strategy for a new bus

iness, social media management for an existing brand, a promotional video or a website re-design, we treat each project with the same passion and creative approach.

09/04/2026

“I need to follow up more” is almost never the problem.

More of the wrong message just makes you feel worse about sending it. The three messages that actually work are in Thursday’s carousel.

Most follow-up fails because it's the same message three times with more exclamation marks.Each touch should do a differ...
09/03/2026

Most follow-up fails because it's the same message three times with more exclamation marks.

Each touch should do a different job.

Day 2 proves you listened. Day 5 proves you can do it. Day 12 gives them an easy way out — which is exactly why they don't take it.

That last one is the one contractors resist. Giving a homeowner permission to walk away feels like handing back the job. It does the opposite. It's the only message in the sequence that doesn't ask them for anything, so it's the one they answer.

Swipe for what to actually write.

Save it for the next quote you send.

There is a point in a contracting business where being good at the work is no longer enough.The business has grown. The ...
08/14/2026

There is a point in a contracting business where being good at the work is no longer enough.

The business has grown. The projects are bigger. More people depend on you. But the systems, leadership and decision-making may not have caught up yet.

Mark described our work together as helping him transition from a self-employed handyman into a general contractor with a profitable business.

We worked through practical frameworks for profit, leadership, customer care and marketing, then looked at how to streamline those pieces so the business did not depend on him carrying everything.

The result?

A business that runs more efficiently and an owner who has reclaimed some of his time.

That is what successful coaching should create. Not more work for the owner, but a stronger business that asks less of them.

If your company has grown beyond the way you are currently running it, message me COACHING.

If you are answering the same question on every sales call, that question belongs in your sales process.Not buried in an...
08/12/2026

If you are answering the same question on every sales call, that question belongs in your sales process.

Not buried in an FAQ page nobody reads. Not left for the estimator to explain differently every time.

It should be answered intentionally, at the point where the client needs it, in language that makes the value easy to understand.

Ever After Homes used to defend site management on proposal calls again and again. We created a dedicated explainer that went out before the proposal. By the time clients saw the line item, they already understood what it covered and why it mattered.

That is what good marketing collateral does.

It supports the sale, protects the team’s time and makes the client experience more consistent.

Write down the five questions or objections you hear most often. That list will tell you exactly what your sales process is missing.

What is the question you are tired of answering?

You can build the pricing spreadsheet.You can create the estimate template, set the markup and write the script for expl...
08/10/2026

You can build the pricing spreadsheet.

You can create the estimate template, set the markup and write the script for explaining it.

But if you still feel the need to apologize when you say the number, the system will not carry the conversation for you.

Contractors often assume a pricing problem needs another calculation. Sometimes it does. But sometimes the numbers are sound and the real work is learning to stand behind them.

That changes how you present the price. It changes which concessions you make. It changes the clients you accept and the expectations you set before the project begins.

A good system gives you structure. Confidence is what allows you to use it consistently.

You need both.

Where do you feel least confident: explaining the price, holding the price or following up?

08/07/2026

What looks like me working on a laptop is often much more than writing a marketing plan.

I might be finding the point where leads stop moving. Reworking the language around a price. Building the sales tool that answers an objection before it is raised. Or helping an owner see the decision they have been avoiding.

Contractor businesses rarely need more random activity.

They need someone to see the whole picture, decide what matters next and help make it usable.

Ever After Homes had more than 15 years of custom-building experience, a strong reputation and the kind of word-of-mouth...
08/05/2026

Ever After Homes had more than 15 years of custom-building experience, a strong reputation and the kind of word-of-mouth most contractors want.

But their sales process did not yet reflect the calibre of work they were delivering.

Every prospect meant starting from scratch. The same questions came up on every call. The same line items needed to be defended. Their knowledge lived in their heads instead of in a consistent process the whole team could use.

Over 90 days, we turned that expertise into more than ten polished sales and marketing assets, an integrated lead-nurture system, three audience-specific capability packages and a clearer way to explain their value before the proposal conversation.

The result was not simply better marketing.

They saved time. Their leads arrived better informed. Their presentations felt more professional. And they showed up to sales conversations with more confidence.

Your sales process does not need to be complicated. But it should make it easier for a potential client to see the quality that is already there.

Read the full Ever After Homes story at jonagroup.ca

A contractor will often come to me asking for help with marketing.More leads. Better follow-up. A stronger website. A sa...
08/03/2026

A contractor will often come to me asking for help with marketing.

More leads. Better follow-up. A stronger website. A sales process that does not rely on them remembering every next step.

Sometimes that is exactly what we need to build.

But sometimes the marketing problem is sitting on top of something else. They are hesitant to say the price without immediately defending it. They are avoiding a conversation with an employee. They keep changing direction because they do not trust the decision they made last week. Or they are so buried in the business that nothing gets implemented consistently.

A new funnel cannot fix that. Neither can another CRM.

This is why my work with contractors often moves between strategy, ex*****on and coaching. We solve the practical problem, but we also look honestly at what is keeping the owner from moving.

Because the right system matters. So does the person who has to lead it.

What is the problem in your business that keeps showing up in different forms?

New site day for a client we're proud of. 🔨JMack Builds has been renovating homes across the GTA since 2003 — and this y...
07/08/2026

New site day for a client we're proud of. 🔨

JMack Builds has been renovating homes across the GTA since 2003 — and this year Jesse opened a second division, JMack Exteriors, for decks, fencing and landscaping. One trusted team, inside and out.

We built them a site to match: clean, fast, easy on your phone, and genuinely useful — including a free planning guide with real GTA budgets and the questions worth asking before you hire anyone.

Swipe through, then go have a look →jmackbuilds.ca

This is phase 1 of this build. There is much more coming for this one so stay tuned for the evolution.

Let's keep it simple.JONA Group helps contractors and service businesses get more of the right work — without guessing a...
06/05/2026

Let's keep it simple.

JONA Group helps contractors and service businesses get more of the right work — without guessing at marketing.

We act as your fractional CMO. You get a real strategy, campaigns that actually run, and referral and follow-up systems that keep the pipeline full. No jargon. No fluff. No year-long contract to find out if it works.

Founded by Alison Grimley — 15 years in a contracting business household, 20+ in marketing. We know the slow seasons and the lead droughts because we've lived them.

Follow along for plain-talk marketing that brings in work. Need help now? DM us

Address

Milton, ON
L9T4Y3

Telephone

+14164564218

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