06/22/2026
We have been running Meta Advantage+ campaigns for clients across 12 industries for the past six months.
Here is what the data actually shows:
Where it wins:
- E-commerce retargeting at scale — Advantage+ shopping campaigns consistently beat manual setups by 20 to 35 percent ROAS in our accounts
- Broad awareness for brands with strong creative — the algorithm finds audiences humans would not have thought to target
Where it loses:
- Local service businesses where geography matters — it over-spends outside your service area
- B2B lead gen — it optimizes for volume, not quality, and will fill your CRM with unqualified contacts
The takeaway: Advantage+ is a tool, not a strategy.
Know when to hand the wheel to the algorithm. Know when to take it back.
→ See what makes us different at boltdigital.ca