http://myjulip.com/julietadelacruz

Julieta De la Cruz, Mississauga, ON (2026)

06/11/2026

𝐌𝐚𝐲𝐛𝐞 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠... "𝘑𝘶𝘭𝘪𝘦𝘵𝘢, 𝘐 𝘨𝘦𝘵 𝘵𝘩𝘢𝘵 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵... 𝘣𝘶𝘵 𝘩𝘰𝘸 𝘥𝘰 𝘐 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘧𝘪𝘯𝘥 𝘯𝘦𝘸 𝘱𝘦𝘰𝘱𝘭𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮?"

Because most people think networking on LinkedIn means waiting for the right people to magically find them.

Now, I'm not saying that won't happen if you're taking the right actions...

But LinkedIn also gives you tools to actively go find your people.

For example:
𝐓𝐡𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐛𝐚𝐫.

I know. Not very exciting.
But hear me out.

Most people only use the search bar when they're looking for someone's name.

→ Maybe they met someone at an event.
→ Maybe they received a referral.
→ Maybe they're trying to reconnect with someone.

Great.

But that's only one way to use it.

Think about it this way:

LinkedIn is a platform where people use their real names and real professions.
That means you can search for much more than names.

→ Looking to connect with people locally?
𝐒𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐢𝐭𝐲.

→ Looking for potential clients?
𝐒𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐭𝐡𝐞𝐢𝐫 𝐣𝐨𝐛 𝐭𝐢𝐭𝐥𝐞.

→ Looking for referral partners?
𝐒𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐬.

You can also combine searches. This is something I learned from Brittany Miller...

Let's say you're looking for Financial Advisors in Ontario.

You can search:

Financial Advisor AND Ontario

Just remember that AND needs to be written in capital letters for LinkedIn to recognize it properly.

Simple.

So if you've been wondering how to find your people on LinkedIn, start with the search bar.

You might be surprised by how many interesting people are already waiting for you there.

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐛𝐚𝐫 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐧𝐚𝐦𝐞𝐬? 𝐋𝐞𝐭 𝐦𝐞 𝐤𝐧𝐨𝐰 𝐛𝐞𝐥𝐨𝐰.

06/09/2026

𝐈 𝐚𝐦 𝐭𝐡𝐞 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐩𝐞𝐫𝐬𝐨𝐧 𝐰𝐡𝐨 𝐞𝐧𝐣𝐨𝐲𝐬 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬. 𝐇𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮?

For the past 5 months-ish, I’ve been sending a biweekly email (𝘐 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘵𝘩𝘦𝘳𝘦, 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶!) where I share things that don’t always make it to social media.

Well... thanks to 𝐓𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐑𝐨𝐨𝐦 organized by Dr. Yewande O., I have finally been able to create a dedicated landing page so you can join easily.

If you are an entrepreneur and enjoy:

→ LinkedIn ideas and visibility tips
→ simple actions you can implement in your business right away
→ learning from what is working (and not working) on social media
→ human connections
→ newsletters in general
→ or maybe you simply like me as a person (𝘸𝘩𝘺 𝘯𝘰𝘵?)

If that sounds like something you'd enjoy, I’d love to have you there.

You are welcome to explore more and join here: https://julietadelacruz.kit.com/newsletter (I’ll also add the link to my bio if that’s easier for you.)

𝐀𝐧𝐝 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐝, 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐛𝐞𝐢𝐧𝐠 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐢𝐭. 𝐈 𝐭𝐫𝐮𝐥𝐲 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞 𝐲𝐨𝐮.

06/04/2026

𝐈𝐟 𝐭𝐡𝐢𝐧𝐠𝐬 𝐟𝐞𝐞𝐥 𝐬𝐥𝐨𝐰 𝐢𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬… 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐰𝐞 𝐝𝐨? 𝐏𝐚𝐧𝐢𝐜, 𝐫𝐢𝐠𝐡𝐭?
Wait a minute…

After more than 3 years working with Canadian entrepreneurs, I’ve noticed something both in my business and with my clients:

There are seasons.

Seasons where inquiries are flowing.
Seasons where conversations are happening naturally.
And seasons where things feel… quieter.

Ebbs and flows are normal.

And this is something I always remind my clients of:

𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐨𝐧𝐭𝐫𝐨𝐥.

Social media can support your business, yes.
But there are many other things that can help you get your next client too.

Here are a few things I personally focus on when things feel slower:

→ 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡
Go comment, start conversations, support their content, and stay visible.

→ 𝐁𝐮𝐢𝐥𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐡𝐞𝐦
Don’t wait for a slow season to start building genuine relationships with collaborators, referral partners, or potential clients.

→ 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐨𝐛𝐯𝐢𝐨𝐮𝐬 𝐲𝐨𝐮’𝐫𝐞 𝐨𝐩𝐞𝐧 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬
You’d be surprised how many people never clearly say: “𝘐’𝘮 𝘢𝘤𝘤𝘦𝘱𝘵𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴.”

→ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐮𝐩 𝐩𝐫𝐢𝐯𝐚𝐭𝐞𝐥𝐲
Life happens. Sometimes people need a reminder.

→ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬
Talk about your services in your stories, newsletters, posts, comments… not just once.

→ 𝐆𝐨 𝐛𝐚𝐜𝐤 𝐭𝐨 𝐰𝐡𝐚𝐭 𝐡𝐚𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐰𝐨𝐫𝐤𝐞𝐝 𝐛𝐞𝐟𝐨𝐫𝐞
Where were your past clients coming from?
Can you double down on that?

And remember…

People are watching quietly.
Researching.
Reading your content.
Checking if they trust you enough to work with you.

So if things feel slower right now, don’t panic.

Go back to the basics.
Focus on what’s in your control.
And keep going, my friend.

𝗪𝐡𝐚𝐭’𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐡𝐚𝐬 𝐡𝐞𝐥𝐩𝐞𝐝 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧 𝐬𝐥𝐨𝐰𝐞𝐫 𝐬𝐞𝐚𝐬𝐨𝐧𝐬? 𝐋𝐞𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐰𝐢𝐬𝐝𝐨𝐦 𝐛𝐞𝐥𝐨𝐰.

06/02/2026

𝐎𝐡 𝐌𝐚𝐲… 𝐰𝐡𝐚𝐭 𝐚 𝐦𝐨𝐧𝐭𝐡!

As it’s already becoming a tradition, let’s review how May went because looking back now, it feels like it went by so fast (𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘵𝘩𝘢𝘵’𝘴 𝘩𝘰𝘸 𝘦𝘷𝘦𝘳𝘺 𝘮𝘰𝘯𝘵𝘩 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘭𝘢𝘵𝘦𝘭𝘺).

So… let’s jump right in.

✅ 𝗪𝐢𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐦𝐨𝐧𝐭𝐡
→ Spent the first 10 days of the month packing, organizing, and leaving things as settled as possible in Chile before our return.
→ Flew back to Canada with a smooth trip and no complications at all, other than very little sleep during a 16-hour journey.
→ Enjoyed three days in Mississauga and the surrounding area, saying hi and bye to friends again before starting our new adventure.
→ Hired someone to start outsourcing some tasks in my business. I’m super hopeful and I know things will go great.
→ Completed a 37+ hour road trip from Mississauga, Ontario to Spring Lake, Alberta in 6 days. Everything went smoothly and we really enjoyed the experience.
→ Got settled in the place where we’ll be staying for the summer season, and everything has been calm and smooth so far.
→ It feels great to be back and able to return to my RV routines again.
→ I can’t believe I’m saying this, but I’m so happy to be back to cheaper food 😅 Canada is not cheap, but Chile has become incredibly expensive.
→ This was the first month running our Airbnb remotely, and it went really well. We had great occupancy, and our cleaning support there has been amazing.

🔻 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬
→ This one was tough. Returning to the RV without Corita was really hard. All her things were still here, all her beds (she had many), blankets… everything. I’m still keeping some of her things because I don’t feel ready to let her go yet. Some items have gone to donations, but it’s painful to see she’s not here anymore.

Now your turn…
𝐇𝐨𝐰 𝐰𝐚𝐬 𝐲𝐨𝐮𝐫 𝐦𝐨𝐧𝐭𝐡? 𝗪𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐰𝐢𝐧 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐲𝐨𝐮’𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞?

05/27/2026

𝐓𝐡𝐞𝐬𝐞 𝐩𝐚𝐬𝐭 𝐦𝐨𝐧𝐭𝐡𝐬, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐟𝐞𝐥𝐭 𝐡𝐞𝐚𝐯𝐲 𝐟𝐨𝐫 𝐦𝐞.

I know… I even said yesterday that I’m the worst Social Media Manager for my own business.
And of course, the first reaction is to be hard on myself and think I should just push harder.

But then I realized…
It’s not like I’ve been doing nothing.

The past few weeks I’ve been in full outsourcing mode:
→ documenting processes
→ hiring support
→ making sure things will run smoothly behind the scenes

And that’s without counting:
→ managing our Airbnb in Chile
→ moving from Chile back to Canada
→ completing a 37+ hour road trip across provinces

Okay… I think I actually had a few things going on.

One thing I’ve learned is that I can always return to rhythm,
and this is what I’ll be doing moving forward:

→ I’ve been consistently sending my newsletter since December, and I can absolutely reuse that content for LinkedIn (friendly reminder that you can do that too)

→ I created a content calendar for my own business.
Funny enough, I do this for every single client, but I wasn’t doing it for myself.

My fellow social media managers will understand when I say we’re always told to “𝘵𝘳𝘦𝘢𝘵 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘤𝘭𝘪𝘦𝘯𝘵”… and yet we’re usually the first ones to postpone our own marketing.

→ Now that I’ve released some of the pressure from documenting what needed to be outsourced first, I want to be more intentional with my own content and presence online, especially on LinkedIn.

So this is your reminder:
𝐈𝐭’𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐚𝐠𝐚𝐢𝐧.

Things feel lighter from a mindset perspective when I remind myself that there are seasons where I need to let go of some things to be able to focus on others, and that’s okay.

𝗪𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰?

05/12/2026

𝐀𝐧𝐝 𝐣𝐮𝐬𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐚𝐭… 𝐰𝐞 𝐚𝐫𝐞 𝐛𝐚𝐜𝐤 𝐢𝐧 𝐂𝐚𝐧𝐚𝐝𝐚!

But first, let’s review how April went, because looking back now, it feels like it went by so fast.
So… let’s jump right in.

✅ 𝗪𝐢𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐦𝐨𝐧𝐭𝐡
→ Spent most of this month wrapping things up in Chile, preparing for our return, while also making time to enjoy moments with friends.
→ Hired someone to manage our Airbnb from there, and we’re so grateful we found such a responsible and reliable person.
→ Enjoyed a weekend with my sister and niece celebrating her 8th birthday. It was so much fun.
→ Started participating in The Momentum Room organized by .yewande, and it has been such a great way to build momentum and accountability.
→ Received contract renewals from previous clients and an extension of services with another one. Very grateful for the long-term clients who trust me and my work.
→ Went rafting with friends, repeating an experience we had 7 years ago. It was so much fun. I ended up with a few bruises on my arms, but totally worth it.
→ Attended a massive event where I danced and walked for over 10 hours. So much fun as well.
→ Settled into a routine (among all the movement) and resumed strength training at a gym this month.

🔻 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬
→ Feeling frustrated with paperwork and banking processes that were never answered by my Chilean bank. After being away for 5 years, sometimes it feels like I don’t even exist in the system anymore. Everything becomes a rabbit hole of questions, back and forth emails, and no clear answers.

Now your turn…
𝐇𝐨𝐰 𝐰𝐚𝐬 𝐲𝐨𝐮𝐫 𝐦𝐨𝐧𝐭𝐡? 𝗪𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐰𝐢𝐧 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐲𝐨𝐮’𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞?

04/22/2026

𝐈𝐟 𝐲𝐨𝐮 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚 𝐠𝐚𝐩… 𝐚𝐬𝐤 𝐟𝐨𝐫 𝐡𝐞𝐥𝐩.
𝐈 𝐭𝐡𝐢𝐧𝐤 𝐭𝐡𝐢𝐬 𝐚𝐩𝐩𝐥𝐢𝐞𝐬 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐢𝐧 𝐥𝐢𝐟𝐞, 𝐛𝐮𝐭 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

Recently, I’ve been feeling that I want to outsource some tasks.
Not because I can’t do them, but because they take time and honestly…
I don’t enjoy them that much.

And still, I kept postponing it.

I even blocked time in my calendar to document how I perform those tasks so I can train the person I want to hire…
but life happened, and the task kept getting pushed.

Until a few days ago.
I received an email from the amazing Dr. Yewande O. reminding me that registrations were open for 𝐓𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐑𝐨𝐨𝐦.

And I thought…
"𝘖𝘩, 𝘮𝘢𝘺𝘣𝘦 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘐 𝘯𝘦𝘦𝘥."

Not just "𝘸𝘢𝘯𝘵𝘪𝘯𝘨" to do the tasks.
Not more time blocks.
But a space where I’m held accountable.
A room where I actually get things done.

So yes, I’m in.

Starting these 12 weeks feeling excited and ready to finally move this forward.

Yesterday, during our kickoff session, something Dr. Yewande O. said really stayed with me: Your chances of achieving a goal can go up to 𝟗𝟓% when you write it down, share it, and have accountability.

In 12 weeks, I’ll come back and tell you how it went.
But I already have a feeling… this is exactly what I needed.

𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐩𝐨𝐬𝐭𝐩𝐨𝐧𝐢𝐧𝐠? 𝐌𝐚𝐲𝐛𝐞 𝐢𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐬𝐨𝐦𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐢𝐭 𝐝𝐨𝐧𝐞.

03/31/2026

𝐈𝐬 𝐌𝐚𝐫𝐜𝐡 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐨𝐯𝐞𝐫? 𝐓𝐢𝐦𝐞 𝐢𝐬 𝐟𝐥𝐲𝐢𝐧𝐠…

This has become a little tradition for me.
To look back at the month, reflect on how things went, and invite you to do the same.

So… let’s jump right in.

✅ 𝗪𝐢𝐧𝐬
→ Spent the first week of March with my sister and niece as they started the school year.
→ We stayed for 3 weeks in Viña del Mar, right by the ocean. It was so needed. We even travelled there by motorbike, which reminded me of our adventures from before (𝘺𝘦𝘴, 𝘐 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘳𝘪𝘥𝘦 𝘰𝘯𝘦).
→ Took the time to watch the sunset or sunrise as often as possible.
→ We filed our taxes this month. It felt really good not to leave it until the end of April. I’ll count that as a win.
→ We got our tickets to return to Canada this summer and continue our RV travels.
→ I resumed doing things I love. I finished an audiobook, I’m about to finish the physical book I’m reading, and I made time for side projects I truly enjoy.
→ Our apartment was fully booked during March, which feels great.
→ Work ran smoothly, with all deliverables sent on time.

🔻 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬
→ Feeling all the emotions around Corita’s absence. Some days with no energy at all, and others feeling a bit better.
→ Missing my strength training. Since I’ve been on the move, I haven’t had access to my weights or a gym, but I’m hoping to get back to it this month.
→ Work hasn’t felt as enjoyable as it used to, but I’m using that as motivation to continue outsourcing some tasks.

Now your turn…
𝐇𝐨𝐰 𝐰𝐚𝐬 𝐲𝐨𝐮𝐫 𝐦𝐨𝐧𝐭𝐡? 𝗪𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐰𝐢𝐧 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐲𝐨𝐮’𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞?

03/24/2026

“𝘞𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘥𝘰 𝘪𝘧 𝘺𝘰𝘶 𝘱𝘰𝘴𝘵𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘢 𝘯𝘦𝘸 𝘭𝘢𝘶𝘯𝘤𝘩… 𝘢𝘯𝘥 𝘯𝘰𝘣𝘰𝘥𝘺 𝘣𝘰𝘶𝘨𝘩𝘵?”
𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐚 𝐟𝐫𝐢𝐞𝐧𝐝 𝐨𝐟 𝐦𝐢𝐧𝐞 𝐚𝐬𝐤𝐞𝐝 𝐦𝐞 𝐚 𝐟𝐞𝐰 𝐰𝐞𝐞𝐤𝐬 𝐚𝐠𝐨.

Maybe this has happened to you too.
You post.
You wait.
And then… nothing.
So you quietly cancel the program, session, or whatever it was, and move on.

But I see a big opportunity here.
This is what I told her.

Sure, you can cancel it… of course. If that’s what you want.
But if it were me, I would get curious and start asking questions.

How long were you talking about this launch?
Was it one post and that’s it?

People need to hear about something more than once to understand it and remember it.
Last time I checked, it can take anywhere between 7 to 21 touchpoints before someone buys.
And not just repeated, but shared from different angles so they can see themselves in it.

So while you prepare a launch, use all the touchpoints you have with your audience.
Your posts.
Your stories.
Your emails.
Your conversations.

Then I would look at the offer itself.
Do people actually need this?
Did you validate the idea before creating it?
Was there real interest?

Also, I would focus on what I can actually control.
Did you reach out directly?
To the people you know could benefit from it.
To the ones who have shown interest before.

People are busy.
They are focused on their own lives.
It’s very possible they didn’t even see your post.

So instead of going straight into disappointment or feeling embarrassed…
Use this as feedback.

Because most of the time, it’s not that it didn’t work.
It’s that we didn’t talk about it enough.

There are probably more things to look at, but these were the ones that came to mind at the time.
𝗪𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐮𝐠𝐠𝐞𝐬𝐭 𝐝𝐨𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧?

03/19/2026

𝐋𝐚𝐭𝐞𝐥𝐲 𝐈’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐧𝐨𝐭𝐢𝐜𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐈 𝐰𝐚𝐬 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐝𝐢𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧.

During my breaks, I was watching TV… a lot.
At lunch, and after my workday.
One episode, then another, then another.

It felt like rest. Like a way to relax.

But this is what started happening…
I began having intense nightmares almost every night.
Waking up tired. Low energy.

So yesterday, I decided to mindfully stop.

No TV for the day.
Reducing scrolling as much as possible.
I picked up a physical book again.
We went for a walk at lunch and in the evening.

And this morning, we woke up early to watch the sunrise and walk on the beach.

I feel calmer now.

It reminded me of when we were travelling in the RV.
We didn’t have TV, and we were more mindful about how we used our energy… both the RV’s and ours.

It also reminded me of something often says about grief and how we look for distractions.
I think I was falling into that cycle without realizing it.

So today I just want to ask…
𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮, 𝐫𝐞𝐚𝐥𝐥𝐲?
Let’s detach for a moment from the professional side of things.
𝗪𝐡𝐚𝐭’𝐬 𝐛𝐞𝐞𝐧 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐦𝐢𝐧𝐝 𝐥𝐚𝐭𝐞𝐥𝐲?

Julieta De la Cruz

06/11/2026

06/09/2026

06/04/2026

06/02/2026

05/27/2026

05/12/2026

04/22/2026

03/31/2026

03/24/2026

03/19/2026

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