Julieta De la Cruz

Julieta De la Cruz Social Media Manager | Driving Visibility for Healthcare Practices & Practitioners with Social Media
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๐‚๐š๐ง ๐ˆ ๐ฌ๐š๐ฒ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐ญ๐ก๐š๐ญ ๐ฆ๐ข๐ ๐ก๐ญ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฆ๐š๐ค๐ž ๐ฒ๐จ๐ฎ ๐Ÿ๐ž๐ž๐ฅ ๐›๐ž๐ญ๐ญ๐ž๐ซ?Probably fewer people are watching you on social media than...
08/11/2026

๐‚๐š๐ง ๐ˆ ๐ฌ๐š๐ฒ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐ญ๐ก๐š๐ญ ๐ฆ๐ข๐ ๐ก๐ญ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฆ๐š๐ค๐ž ๐ฒ๐จ๐ฎ ๐Ÿ๐ž๐ž๐ฅ ๐›๐ž๐ญ๐ญ๐ž๐ซ?

Probably fewer people are watching you on social media than you think.
And I don't mean that in a bad way.

I mean... maybe that's exactly the permission you need to start showing up.

I hear people say:
โ†’ ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ง ๐˜ ๐˜ด๐˜ข๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ณ๐˜ฐ๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ?
โ†’ ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ง ๐˜ฏ๐˜ฐ๐˜ฃ๐˜ฐ๐˜ฅ๐˜บ ๐˜ค๐˜ข๐˜ณ๐˜ฆ๐˜ด?
โ†’ ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ง ๐˜ ๐˜ด๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜ถ๐˜ฏ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ?

But if you haven't posted in months and you're barely interacting with anyone, chances are not that many people are seeing your content or visiting your profile anyway.

๐’๐จ ๐ฐ๐ก๐ฒ ๐ง๐จ๐ญ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ฆ๐ž๐ง๐ญ?
โ†’ Share something you learned.
โ†’ Talk about something you're working on.
โ†’ Celebrate a small win.
โ†’ Share your opinion on something happening in your industry.

You just need to give people a reason to know you're there.
Because the more you show up, the more opportunities you create for people to discover you, understand what you do, and eventually start a conversation.

And if your first few posts aren't that good?
That's okay too.

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ ๐จ๐ข๐ง๐  ๐ญ๐จ ๐ ๐ข๐ฏ๐ž ๐ข๐ญ ๐š ๐ญ๐ซ๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ž๐ž๐ค?

๐–๐ก๐จ ๐ฌ๐š๐ข๐ ๐ฐ๐ž ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐๐จ ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ž ๐ญ๐ก๐ข๐ง๐ ?For years, I was the pharmacist.Today, I manage social media for a few businesses....
08/05/2026

๐–๐ก๐จ ๐ฌ๐š๐ข๐ ๐ฐ๐ž ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐๐จ ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ž ๐ญ๐ก๐ข๐ง๐ ?

For years, I was the pharmacist.

Today, I manage social media for a few businesses.
I also run an Airbnb remotely.
And this summer, I started working a few hours a week at the campground office where we're staying.

A few years ago, I probably would've thought that looked... random.
Now, I think it looks exactly how I want my life to look.

One thing I've realized is that stepping away from my laptop for a few hours each week has helped me let go of some of the weight I was carrying around my business.
I've met new people, practiced my English, learned new skills, and stopped overthinking for a little while.

It reminded me that we don't have to fit into a single box.
Sometimes trying something completely different is exactly what we need.

Maybe it's a part-time job.
Maybe it's volunteering.
Maybe it's finally starting that hobby you've been putting off.

I now firmly believe life doesn't have to be about becoming just one thing.
Sometimes it's about trying new things and allowing yourself to become many things.

At the end of the day, life is too short to only be or do one thing.

๐—ช๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐จ๐ฉ๐ž๐ง ๐ญ๐จ ๐ญ๐ซ๐ฒ๐ข๐ง๐ , ๐จ๐ซ ๐ฐ๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐๐จ๐ข๐ง๐  ๐š๐ฅ๐จ๐ง๐ ๐ฌ๐ข๐๐ž ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐จ๐ซ ๐œ๐š๐ซ๐ž๐ž๐ซ?

๐‰๐ฎ๐ฅ๐ฒ... ๐ฐ๐ก๐š๐ญ ๐š ๐ฆ๐จ๐ง๐ญ๐ก!It's already the end of another month, so here's how July went for me.โœ… ๐—ช๐ข๐ง๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐จ๐ง๐ญ๐กโ†’ I started ...
07/30/2026

๐‰๐ฎ๐ฅ๐ฒ... ๐ฐ๐ก๐š๐ญ ๐š ๐ฆ๐จ๐ง๐ญ๐ก!

It's already the end of another month, so here's how July went for me.

โœ… ๐—ช๐ข๐ง๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐จ๐ง๐ญ๐ก

โ†’ I started working part-time at the campground where we're staying for the season. It's been great, and I love having something that gets me away from my laptop.

โ†’ I finally met .biz in person! It was such a thoughtful day, and I loved spending time together after talking online for so long.

โ†’ The Momentum Room came to an end, and it was such an incredible experience. If you're looking for accountability, I highly recommend checking out .yewande. I'm already looking forward to the next cohort.

โ†’ I attended Safety in Numbers, hosted by , and it was such a great experience.

โ†’ I completed my second month of outsourcing some tasks in my business, and I couldn't be more grateful for the amazing work the team is doing.

โ†’ We kept running our Airbnb remotely and reached 100% occupancy this month!

โ†’ We found an adult cat that wandered into the campground and have been trying to find his family ever since. Thankfully, we still had many of Corita's things, so we've been able to give him a safe place to stay while we continue looking for his home.

โ†’ We finally saw the Northern Lights from our campsite.

โ†’ We submitted our application for our Canadian citizenship. After five years, we finally met all the requirements. Coming from where I grew up, I never would have imagined I'd one day be applying for a second citizenship.

๐Ÿ”ป ๐‚๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ

โ†’ It has rained... a lot. And with that comes mosquitoes. Unfortunately, I have a pretty bad allergic reaction to their bites, so spending time outside hasn't always been enjoyable.

โ†’ Since arriving here, we haven't had the chance to explore Alberta as much as we'd hoped. Between work and the unpredictable weather, most of our days off have been grocery trips to Edmonton.

โ†’ I still have days with low energy where I question everything... but I guess we all have those.

Now it's your turn...
๐‡๐จ๐ฐ ๐ฐ๐š๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐‰๐ฎ๐ฅ๐ฒ? ๐—ช๐ก๐š๐ญ'๐ฌ ๐จ๐ง๐ž ๐ฐ๐ข๐ง ๐š๐ง๐ ๐จ๐ง๐ž ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž ๐ฒ๐จ๐ฎ'๐ ๐ฅ๐ข๐ค๐ž ๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ž?

๐๐จ๐ญ ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐Ÿ๐ข๐ญ๐ฌ ๐ข๐ง ๐š ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐ฉ๐จ๐ฌ๐ญ...๐€๐ง๐ ๐ญ๐ก๐š๐ญ'๐ฌ ๐จ๐ค๐š๐ฒ.One thing I love about having a biweekly newsletter is that I c...
07/28/2026

๐๐จ๐ญ ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐Ÿ๐ข๐ญ๐ฌ ๐ข๐ง ๐š ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐ฉ๐จ๐ฌ๐ญ...
๐€๐ง๐ ๐ญ๐ก๐š๐ญ'๐ฌ ๐จ๐ค๐š๐ฒ.

One thing I love about having a biweekly newsletter is that I can share things that don't always fit into a LinkedIn post, and I can go deeper into topics for those who want to learn more.

In my most recent edition, I shared:
โ†’ How I use my LinkedIn SSI score to decide what to focus on next.
โ†’ One of my favourite ways to come up with content ideas when I feel stuck.
โ†’ A resource I've genuinely been enjoying lately.

If that sounds like something you'd enjoy reading every other week, I'd love to have you there.

๐˜๐จ๐ฎ'๐ซ๐ž ๐ฐ๐ž๐ฅ๐œ๐จ๐ฆ๐ž ๐ญ๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐ฆ๐จ๐ซ๐ž ๐š๐ง๐ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ญ๐ก๐ž ๐ฅ๐ข๐ง๐ค ๐ข๐ง ๐ฆ๐ฒ ๐›๐ข๐จ.

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ข๐ง ๐ญ๐ก๐ž ๐ญ๐จ๐ฉ ๐Ÿ๐ŸŽ% ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง? ๐‡๐ž๐ซ๐ž'๐ฌ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐œ๐ก๐ž๐œ๐ค...I've talked about the SSI score before, ...
07/23/2026

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ข๐ง ๐ญ๐ก๐ž ๐ญ๐จ๐ฉ ๐Ÿ๐ŸŽ% ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง? ๐‡๐ž๐ซ๐ž'๐ฌ ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐œ๐ก๐ž๐œ๐ค...

I've talked about the SSI score before, but it's one of those metrics that's worth revisiting every month.

If you're putting time into LinkedIn, don't just look at your likes or impressions.

Take a look at your ๐’๐จ๐œ๐ข๐š๐ฅ ๐’๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐ˆ๐ง๐๐ž๐ฑ (๐’๐’๐ˆ) too.

It gives you a snapshot of how LinkedIn sees your activity across four areas:

โ†’ ๐˜๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž: Is it complete and clear?
โ†’ ๐˜๐จ๐ฎ๐ซ ๐ง๐ž๐ญ๐ฐ๐จ๐ซ๐ค: Are you connecting with the right people?
โ†’ ๐˜๐จ๐ฎ๐ซ ๐ž๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Are you joining conversations or just posting?
โ†’ ๐˜๐จ๐ฎ๐ซ ๐ซ๐ž๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ: Are you building real connections beyond your content?

I like checking my SSI score regularly, and I review it with my clients too, because it quickly shows us where we can improve.

โ†’ Sometimes the answer isn't to post more.
โ†’ Sometimes it's updating your profile.
โ†’ Sometimes it's engaging more with your network.
โ†’ Sometimes it's reaching out and starting conversations.

If you haven't checked yours in a while, take two minutes today and see where you stand.

To check your SSI score, Google "๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐’๐’๐ˆ ๐’๐œ๐จ๐ซ๐ž." The first result should be the LinkedIn page titled "๐…๐ซ๐จ๐ฆ ๐’๐’๐ˆ ๐ญ๐จ ๐€๐ˆ." From there, click "๐‚๐ก๐ž๐œ๐ค ๐ฒ๐จ๐ฎ๐ซ ๐’๐’๐ˆ ๐’๐œ๐จ๐ซ๐ž."

๐Ÿ’ฌ ๐‡๐š๐ฏ๐ž ๐ฒ๐จ๐ฎ ๐ž๐ฏ๐ž๐ซ ๐œ๐ก๐ž๐œ๐ค๐ž๐ ๐ฒ๐จ๐ฎ๐ซ ๐’๐’๐ˆ ๐ฌ๐œ๐จ๐ซ๐ž? ๐—ช๐ก๐ž๐ซ๐ž ๐๐จ ๐ฒ๐จ๐ฎ ๐ซ๐š๐ง๐ค ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ? ๐ˆ'๐ ๐ฅ๐จ๐ฏ๐ž ๐ญ๐จ ๐ก๐ž๐š๐ซ ๐ข๐ง ๐ญ๐ก๐ž ๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ญ๐ฌ.

๐๐ž๐Ÿ๐จ๐ซ๐ž ๐ฒ๐จ๐ฎ ๐จ๐ฏ๐ž๐ซ๐ญ๐ก๐ข๐ง๐ค ๐ฒ๐จ๐ฎ๐ซ ๐ง๐ž๐ฑ๐ญ ๐ฉ๐จ๐ฌ๐ญ...Answer the questions people already ask you.Seriously.One of the easiest ways to c...
07/21/2026

๐๐ž๐Ÿ๐จ๐ซ๐ž ๐ฒ๐จ๐ฎ ๐จ๐ฏ๐ž๐ซ๐ญ๐ก๐ข๐ง๐ค ๐ฒ๐จ๐ฎ๐ซ ๐ง๐ž๐ฑ๐ญ ๐ฉ๐จ๐ฌ๐ญ...

Answer the questions people already ask you.

Seriously.

One of the easiest ways to create authority content is to stop trying to come up with something "๐˜ฐ๐˜ณ๐˜ช๐˜จ๐˜ช๐˜ฏ๐˜ข๐˜ญ" and start paying attention to the conversations you're already having.

โ†’ What do clients ask you all the time?
โ†’ What do you explain over and over again?
โ†’ What do people always seem confused about?

Those questions are content ideas.

The problem is that they often feel too basic because you work with them every day.
But your audience doesn't know what you know.

Some of my favourite authority posts are simply:

โ€ข Answering a frequently asked question.
โ€ข Explaining a common misconception.
โ€ข Breaking down a topic into simple language.
โ€ข Going back to the basics.

You don't always need a brand-new idea.

Sometimes you just need to teach one thing well.

๐Ÿ’ฌ ๐—ช๐ก๐š๐ญ'๐ฌ ๐จ๐ง๐ž ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐š๐ฌ๐ค ๐ฒ๐จ๐ฎ ๐š๐ฅ๐ฅ ๐ญ๐ก๐ž ๐ญ๐ข๐ฆ๐ž ๐š๐›๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐จ๐ซ๐ค? ๐ˆ๐ญ ๐ฆ๐ข๐ ๐ก๐ญ ๐›๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ง๐ž๐ฑ๐ญ ๐ฉ๐จ๐ฌ๐ญ.

๐—ช๐ก๐š๐ญ ๐๐จ ๐ญ๐ก๐ž ๐Ÿ๐ฌ๐ญ, ๐Ÿ๐ง๐, ๐š๐ง๐ ๐Ÿ‘๐ซ๐ ๐ง๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฆ๐ž๐š๐ง?Have you ever noticed the little numbers next to someone...
07/14/2026

๐—ช๐ก๐š๐ญ ๐๐จ ๐ญ๐ก๐ž ๐Ÿ๐ฌ๐ญ, ๐Ÿ๐ง๐, ๐š๐ง๐ ๐Ÿ‘๐ซ๐ ๐ง๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฆ๐ž๐š๐ง?

Have you ever noticed the little numbers next to someone's name and wondered what they mean?

Here's a quick explanation:

๐Ÿ๐ฌ๐ญโ†’ ๐˜๐จ๐ฎ'๐ซ๐ž ๐๐ข๐ซ๐ž๐œ๐ญ๐ฅ๐ฒ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ž๐.
Either you sent them a connection request or they sent one to you, and it was accepted.

๐Ÿ๐ง๐ โ†’ ๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐š ๐ฆ๐ฎ๐ญ๐ฎ๐š๐ฅ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง.
You're not connected yet, but you both know someone in common.

๐Ÿ‘๐ซ๐ โ†’ ๐“๐ก๐ž๐ฒ'๐ซ๐ž ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ž๐ ๐ญ๐จ ๐จ๐ง๐ž ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐ง๐ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ.
They're a little further away in your network.

So... why does this matter?

You'll often see posts and comments from your 2nd and even 3rd connections. And the opposite is true too.
Your content can also be shown to your 2nd and 3rd connections when people in your network engage with it.

The next time you're scrolling LinkedIn, take a look at those little numbers.

You might be surprised by how many opportunities are already sitting just a few connections away.

๐ƒ๐ข๐ ๐ฒ๐จ๐ฎ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ก๐š๐ญ ๐ญ๐ก๐จ๐ฌ๐ž ๐ง๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ ๐ฆ๐ž๐š๐ง๐ญ?

๐—ช๐ž'๐ฏ๐ž ๐จ๐Ÿ๐Ÿ๐ข๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐œ๐ซ๐จ๐ฌ๐ฌ๐ž๐ ๐ญ๐ก๐ž ๐ก๐š๐ฅ๐Ÿ๐ฐ๐š๐ฒ ๐ฉ๐จ๐ข๐ง๐ญ ๐จ๐Ÿ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”... ๐œ๐ซ๐š๐ณ๐ฒ, ๐ซ๐ข๐ ๐ก๐ญ?As it's already becoming a tradition, let's look back...
07/07/2026

๐—ช๐ž'๐ฏ๐ž ๐จ๐Ÿ๐Ÿ๐ข๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐œ๐ซ๐จ๐ฌ๐ฌ๐ž๐ ๐ญ๐ก๐ž ๐ก๐š๐ฅ๐Ÿ๐ฐ๐š๐ฒ ๐ฉ๐จ๐ข๐ง๐ญ ๐จ๐Ÿ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”... ๐œ๐ซ๐š๐ณ๐ฒ, ๐ซ๐ข๐ ๐ก๐ญ?

As it's already becoming a tradition, let's look back at June. Looking at it now, it feels like the month flew by.

โœ… ๐—ช๐ข๐ง๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐จ๐ง๐ญ๐ก

โ†’ We spent the entire month settled at our campground in Spring Lake, Alberta. We're really enjoying staying in one place this season.

โ†’ I completed my first month of outsourcing some tasks in my business, and it's been such a great experience.

โ†’ We kept running our Airbnb remotely, and it's been going incredibly well. We reached a whopping 97% occupancy after applying some of the strategies we've been learning in a program we joined. It's been pretty fun to see the results.

โ†’ I made great progress in the Momentum Room, especially on my welcome email sequences.

โ†’ Everything with my current clients ran smoothly, from content creation to meetings.

โ†’ It was my birthday at the end of the month, and I spent the day exactly as I had planned. That felt really good.

โ†’ We finally got our Starlink, and the internet at our campsite has been fantastic. Definitely a worthwhile upgrade.

๐Ÿ”ป ๐‚๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ

โ†’ It has rained more than 70% of the time we've been here, which has meant many days staying inside the RV. We even discovered a couple of leaks... But other than that, we've really been enjoying this season.

Now it's your turn...

๐‡๐จ๐ฐ ๐ฐ๐š๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐‰๐ฎ๐ง๐ž? ๐—ช๐ก๐š๐ญ'๐ฌ ๐จ๐ง๐ž ๐ฐ๐ข๐ง ๐š๐ง๐ ๐จ๐ง๐ž ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž ๐ฒ๐จ๐ฎ'๐ ๐ฅ๐ข๐ค๐ž ๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ž?

๐—ช๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐๐จ๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ญ๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š?๐“๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ? ๐—ช๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฆ๐ž๐š๐ง?Social media is a great way to get ...
06/25/2026

๐—ช๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐๐จ๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ญ๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š?
๐“๐ซ๐š๐Ÿ๐Ÿ๐ข๐œ? ๐—ช๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฆ๐ž๐š๐ง?

Social media is a great way to get the word out about your business.

You create content.
People discover you.
They visit your profile.

But then what?
Where are you sending them once they arrive?

This is something I always work through with my clients.

Because it is not only about getting more people to your social media.
It is also about making it easy for the right people to take the next step.

Maybe you have an email list you want to grow.
Maybe you have a free resource people can download.
Maybe you have a low-ticket offer.
Maybe you want people to book a call or visit your website.

Whatever it is, make sure people can actually find it.

Here are two simple places to start:

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐š๐œ๐ญ๐ข๐ฏ๐ž ๐จ๐ง ๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ?
โ†’ ๐”๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ.

If you have a freebie, an offer, a blog post, or a newsletter you want people to join, use Stories to share it.

And do not share it only once.
Not everyone is online at the same time.
Some people will miss it the first time.
Some people need to see it a few times before they click.

๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐š๐œ๐ญ๐ข๐ฏ๐ž ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง?
โ†’ ๐”๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง ๐…๐ž๐š๐ญ๐ฎ๐ซ๐ž๐ ๐ฌ๐ž๐œ๐ญ๐ข๐จ๐ง.

Your Featured section is one of the first places people may look when they visit your profile. If you do not have one yet, you can add it.

Make sure it includes a clear link to the next step you want people to take.

For example:

โ€ข Join your newsletter
โ€ข Download your free resource
โ€ข Read a blog post
โ€ข Book a call
โ€ข Explore an offer

Your content can bring people in.
But your links help guide them somewhere meaningful.

So take a quick look at your social media today.

If someone visited your profile right now, would they know what to do next?

๐ˆ'๐ ๐ฅ๐จ๐ฏ๐ž ๐ญ๐จ ๐ค๐ง๐จ๐ฐ: ๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐œ๐ฎ๐ซ๐ซ๐ž๐ง๐ญ๐ฅ๐ฒ ๐ฎ๐ฌ๐ข๐ง๐  ๐ญ๐ก๐ž๐ฌ๐ž ๐Ÿ๐ž๐š๐ญ๐ฎ๐ซ๐ž๐ฌ ๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ž ๐ฅ๐ข๐ง๐ค๐ฌ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ฌ, ๐Ÿ๐ซ๐ž๐ž ๐ซ๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ, ๐จ๐ซ ๐ž๐ฆ๐š๐ข๐ฅ ๐ฅ๐ข๐ฌ๐ญ? ๐‹๐ž๐ญ ๐ฆ๐ž ๐ค๐ง๐จ๐ฐ ๐›๐ž๐ฅ๐จ๐ฐ.

๐˜๐จ๐ฎ ๐๐จ๐ง'๐ญ ๐ง๐ž๐ž๐ ๐ญ๐จ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ž๐ฏ๐ž๐ซ๐ฒ๐จ๐ง๐ž ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง.I know...Growing your network is important.But that doesn't mean eve...
06/18/2026

๐˜๐จ๐ฎ ๐๐จ๐ง'๐ญ ๐ง๐ž๐ž๐ ๐ญ๐จ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ž๐ฏ๐ž๐ซ๐ฒ๐จ๐ง๐ž ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง.

I know...
Growing your network is important.
But that doesn't mean every connection request deserves an "๐˜ˆ๐˜ค๐˜ค๐˜ฆ๐˜ฑ๐˜ต."

One of the things I love about LinkedIn is that connections are mutual.
Someone sends you an invitation.
You decide whether it makes sense.

And yet, I see so many people accepting every single request that comes their way.

Instead, I'd encourage you to be a little more intentional.

Before accepting a connection request, ask yourself:

โ†’ Is this someone I'd genuinely like to have in my network?
โ†’ Could they be a potential client, referral partner, or collaborator?
โ†’ Are they active on LinkedIn?
โ†’ Do we have anything in common?
โ†’ Did they send a thoughtful message, or are they jumping straight into a sales pitch?

If the connection doesn't make sense, you don't have to accept it.

You can simply click "๐˜๐˜จ๐˜ฏ๐˜ฐ๐˜ณ๐˜ฆ"

Nobody gets notified.

Being intentional with your network isn't rude.
It's respectful of your time, your energy, and the type of community you're trying to build.

๐—ช๐ก๐š๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ?
๐ƒ๐จ ๐ฒ๐จ๐ฎ ๐š๐œ๐œ๐ž๐ฉ๐ญ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐ซ๐ž๐ช๐ฎ๐ž๐ฌ๐ญ, ๐จ๐ซ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ฆ๐จ๐ซ๐ž ๐ข๐ง๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง๐š๐ฅ ๐š๐›๐จ๐ฎ๐ญ ๐ฐ๐ก๐จ ๐ฃ๐จ๐ข๐ง๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ง๐ž๐ญ๐ฐ๐จ๐ซ๐ค?

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Mississauga, ON

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