09/15/2025
Hey Dealers, Ready to jump into advertising on TikTok?
Here’s the thing: TikTok isn’t meant to replace Meta or Google—it’s meant to complement them.
Each platform reaches different audiences. Meta skews a little older, Google catches high-intent buyers, and TikTok is where younger, highly engaged shoppers are spending their time.
By running inventory ads across all three, you’re covering every angle: awareness, consideration, and purchase intent.
That’s how you build a true full-funnel advertising strategy that maximizes every dollar.