Data Direct Group

10/29/2022

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12/20/2021

We love it when all genres of direct come together and we see that Mail is driving mobile activity, this is great for businesses of all sizes. Are you using Mail to connect to your customers or prospects for the next call - to - action?

JICMail, the joint industry currency for ad mail, has released its data for Q3 2021, a period that saw mail drive record amounts of tablet and smartphone usage....

05/31/2021

Every company provides a customer experience regardless if they have a strategy written up or not.

Convenience and experience are both important for the customer, who are willing to walk away if you don't provide.

Customers don't follow linear paths so the touch points get messy like spaghetti in the middle. Fortunately Direct Mail is a way to make it clear for the consumer. Let Data Direct help you make it clearer.

Debbie Major Gary Stavro

Reading Time: 7 minutes You might also like:Marketing Insights Why CX matters in B2B marketingBy Andrew AuMarketing Insights Case Study: Golf Town – Driving customer experienceBy Canada Post

05/12/2021

Donors Respond After Multi-Channel Messaging - The NonProfit Times

The secret weapon they say is the standard #10 mailing envelope and its various paper cousins. Which really should be no surprise to all of us.

Better response rates exist when your donor has heard or seen your message somewhere else first.

According to a study from Dallas-based business intelligence firm Data Axle, 29 percent of consumers contributing through an organization’s website do so after being contacted via another channel.

Are you getting your message to your donor or prospect multiple times in order to increase your response rates?

Donors Respond After Multi-Channel Messaging...

03/19/2021

Spring is the new Christmas as Brands prepare for return of the Roaring 20's.

I do agree and feel consumers are ready to loosen their budgets. Brand loyalty is at an all time high. There is anticipation for high growth in retail. Many COM's are planning their biggest budget's ever.

We see the comparison to the roaring 20's. After the 1918 flu pandemic many consumers returned to spending lavishly, with periods of mass consumption. "Era of Glamour" and today we see people buying "Special Occasion Outfits"

100 years later it could be Roaring 20's 2.0!

Industry bets big on marketing as Americans move from "hesitancy to hope."...

12/31/2020

Wishing you joy, happiness, peace, love and health as we usher in the hope that is 2021. Happy New Year everyone from all of us at Data Direct

04/09/2020

Wishing you a safe holiday weekend with your family.

03/12/2020

Written for fundraisers, it says: “anyone who says that you have to choose between digital and direct mail fundraising is setting you up with a false dichotomy.” We would have to agree.

It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study.

02/14/2020

Enjoy a great Family Day from all of us at Data Direct.

11/25/2019

Check out Foundation Magazine Nov - Dec 2019 issue just in time for the Toronto Conference. Our article inside is about advocating for postage rates for the charities, we call it a wish list. Gary Stavro Laura Artibello Evelyn Leslie

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Title: Foundation Magazine November/December 2019, Author: Lloydmedia Inc, Na...