09/21/2026
Back-to-school is more than a seasonal marketing moment. For families, it's new routines, packed lunches, restocked snack drawers and a lot of decision-making at once. That context matters when you're designing for the shelf.
For this Nestle project, we helped create packaging that balances brand personality, visibility and the playful energy of the season- while still making the products easy to notice and understand at a glance.
Because great packaging doesn't just stand out on a shelf- sometimes, it makes one decision in a very busy week a little easier.