Hawk

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Hawk 40+ years of Canadian creativity. We elevate brands to new heights with hawk-eyed vision & strategic precision.

10/08/2026

5 Canadian artists. 8 amazing box designs. One iconic Canadian brand. The special edition Royale Canadian Artist Collection is a curated series of facial tissue cartons featuring original artwork by 5 Canadian artists, celebrating the beauty of Canada from coast to coast to coast.

As a Canadian agency, we were excited to work alongside agency partners Pigeon Brands, Citizen Relations and UM Canada to help promote this beautiful collection of homegrown art. Our team supported the launch through an enhanced web presence, email, and the reel.

Learn more about the collection and the creators at https://www.royale.ca/canadiancollection and collect all 8 boxes in stores now!

ROYALE Kittens / Chatons

09/25/2026

Rugged, winding and connected like the trails themselves, the new branding Hawk developed for the Odyssey Southeast New Brunswick Trailways is a project we're proud of. Once completed, the trail network itself will span 321km from the Northumberland Strait all the way to the Bay of Fundy, and connect the communities of Southeast through some of the most beautiful landscapes in NB. The full brand is inspired by the colours, imagery and experiences of the trails themselves. Like any branding project, it's been a journey to get here but just like a great hike, it's been well worth it.

To learn more about the trail network - go to nbse.com/odyssey

Nothing beats local collaboration.When Outcape hosted their annual golf tournament this summer, they wanted to offer uni...
09/10/2026

Nothing beats local collaboration.

When Outcape hosted their annual golf tournament this summer, they wanted to offer unique refreshments to players and deliver an experience that celebrated Atlantic roots through and through. So with some design help from Hawk, they teamed up with Dieppe-based Flying Boats Brewing to create custom cans for their Kissing Rock Blonde—pairing their fresh, new brand look with great local craft b**r.

Atlantic companies supporting Atlantic companies. That’s how we like to do it.

Rolling out in style with Fatso!There’s nothing we love more than helping great Canadian brands stand out and we had so ...
08/27/2026

Rolling out in style with Fatso!

There’s nothing we love more than helping great Canadian brands stand out and we had so much fun designing the latest fleet graphics for Fatso, the bold, nutrient-dense peanut butter with super-fats that tastes sooo good.

Born in BC and now crafted right here in Sussex, NB by Barbours, Fatso is a Canadian success story and a truly unique product.

It comes in 4 amazing flavours and if you haven’t tried it yet, you can find it the health food section at your local grocery store.

Introducing outcape.ca, an all-new web experience built to launch the Outcape brand in the digital space.As Outcape comb...
08/07/2026

Introducing outcape.ca, an all-new web experience built to launch the Outcape brand in the digital space.

As Outcape combines four legacy companies together under one roof, this new site serves as their digital home, clearly communicating their unified value proposition and modernizing how they connect with clients across Atlantic Canada.

This project was about more than just building a modern website. It was about creating a seamless, intuitive experience that showcases the full range of Outcape’s capabilities, locations, and service offerings in one convenient place.

Our team helped with everything from content strategy and site structure to copywriting and UI/UX design, to final build, deployment and optimization.

We were thrilled to collaborate with Outcape to build a digital platform that reflects the strength, momentum, professionalism, and scale of their business.

Check out the new site: https://www.outcape.ca

Outcape Building Envelope Solutions

We’re proud to celebrate the launch of the new nbif.ca, a refreshed website for NBIF that brings their brand, story, and...
07/16/2026

We’re proud to celebrate the launch of the new nbif.ca, a refreshed website for NBIF that brings their brand, story, and impact to life online. A new digital home for the ideas, investments, and innovators shaping what’s next in New Brunswick.

For NBIF, this work was about more than building a better website. It was about creating a clearer path for founders, investors, partners, and the broader innovation ecosystem to understand who they are, what they do, and how they help ambitious New Brunswick companies grow.

From content strategy and site structure to copywriting and brand expression, our team helped shape a digital experience that reflects NBIF’s role in backing bold ideas early and supporting tech companies with global potential.

Congratulations to the NBIF team on the launch. It’s exciting to see the brand come to life in a way that feels focused, future-facing, and built for the next stage of New Brunswick innovation.

Explore the new site: nbif.ca

New Brunswick Innovation Foundation NBIF

Since 1876, the Saint John City Market has been an integral part of the daily rhythm of life in the city of Saint John.A...
06/18/2026

Since 1876, the Saint John City Market has been an integral part of the daily rhythm of life in the city of Saint John.

As the Market approaches its historic 150th anniversary, our team had the incredible privilege of reimagining the brand for one of the most iconic cultural destinations in New Brunswick.

Our goal was to rejuvenate the experience for daily patrons while warmly inviting a new generation of Saint Johners to build their own traditions under the same historic roof.

From the historic colour-palette inspired by the building itself to the typefaces based on vintage market signs, to the market bell, that serves as the central icon of the logo, every detail of this new brand connects with the history and experience of the market.

Here’s to another 150 years!

Bringing 4 companies together under a singular, new brand and telling the world about it at the same time? That’s no sma...
06/08/2026

Bringing 4 companies together under a singular, new brand and telling the world about it at the same time? That’s no small task. But if anyone is up to the challenge of building something that’s made to last, it’s the hard-working people at Outcape Building Envelope Solutions (formerly Atlantic Roofers, Atlantic Metaclad, North Shore Roofing, and Hampton Building Systems).

With the 4 companies combined into one, Outcape has become a one-stop shop for complete industrial and commercial building envelope solutions, from design to supply and installation.

It’s been our absolute pleasure to work alongside their team to help them bring their new brand to life and to revamp every major touchpoint in their business, including signage, employee swag, web, social media, vehicle wraps, sponsorship materials, presentation templates, print ads, banners and large-format displays.

This bold and impactful new brand footprint is hard to miss, and will only help their organization continue to be a leader in the industry.

We're excited to see the new Fundy Fence campaign officially live in market. This campaign is built around the idea that...
05/12/2026

We're excited to see the new Fundy Fence campaign officially live in market. This campaign is built around the idea that fences create space for the moments that matter most, the campaign focuses on bringing a more emotional, lifestyle-driven approach to the brand.

Proud of the collaboration behind this one and excited to see the work out in the world.

The Southeast Regional Service Commission (SERSC CSRSE) works behind the scenes to support Southeast NB through sustaina...
04/09/2026

The Southeast Regional Service Commission (SERSC CSRSE) works behind the scenes to support Southeast NB through sustainable waste solutions, smart land planning, and economic growth, but their true impact often flies under the radar for many residents.

We partnered with them to help change that, delivering a vibrant, multi-channel awareness campaign centered around a single, powerful message: Better services. Built together. It’s not just a marketing line; it’s the philosophy and driving force behind all their regional initiatives.

Check out a few of the creative assets below!

You can learn more about SERSC’s community impact too: https://www.nbse.ca/

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77 Vaughan Harvey Boulevard
Moncton, NB
E1C0K2

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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