The Study

The Study The Study is where culture is analyzed instead of performed. Some things don’t need to be louder. They need to be understood.

We look closely at culture, behaviour, and data to understand what’s actually happening, not just what’s being said about it.

mon premier article en français depuis longtemps. je parle de découvrabilité, de shreez, et de notre manie de vouloir to...
06/21/2025

mon premier article en français depuis longtemps.

je parle de découvrabilité, de shreez, et de notre manie de vouloir tout refaire en version locale. bonne lecture :)

(écrit en cette belle journée ensoleillée où j’ai visiblement rien de mieux à faire.)

historic alliance: le c2 des riches + le c2 des pauvresour friends at (may 20, 21 or 22) are offering $100 off the 3-da...
05/15/2025

historic alliance: le c2 des riches + le c2 des pauvres

our friends at (may 20, 21 or 22) are offering $100 off the 3-day student/startup/npo pass → promo code: C2MSTUDY

je vous vois venir… it’s not cheap, but you’ve definitely paid more for less. (yes were talking to everyone who went to 🇯🇵🇧🇷)

tag the person you’d bring while someone else is footing the bill in the comments, we’ll pick someone Sunday @ 6PM. too broke? our version’s on september 27th 👀👀

(we don’t know how this collab happened. we’re just pretending it’s normal.)

our savior
05/13/2025

our savior

we want to be Audrey when grow up. the valedictorian of The Study.
04/25/2025

we want to be Audrey when grow up. the valedictorian of The Study.

happy easter 🐣
04/21/2025

happy easter 🐣

i know a lot of people won’t like this one. especially if your job title includes the word “content.”but someone had to ...
04/18/2025

i know a lot of people won’t like this one. especially if your job title includes the word “content.”

but someone had to say it: most of what we call “content strategy” is just organized spam.

read my latest substack: is content strategy is a scam?

consider this a love letter (and a call-out) to every anyone who’s ever built a calendar, chased a trend, or confused reach with resonance.

link in bio :)

yall are so sweet and smart.🩷🩷🩷🩷 je continue à écrire ne vous inquiétez pas. more coming this week. and in french 😇
04/11/2025

yall are so sweet and smart.🩷🩷🩷🩷 je continue à écrire ne vous inquiétez pas. more coming this week. and in french 😇

is going on a well deserved vacation. merci for everything you do for us Claudianaaaz 💖💖💖
04/05/2025

is going on a well deserved vacation. merci for everything you do for us Claudianaaaz 💖💖💖

when said ‘make it fun,’ we took it personally. stand designed and produced by & for 🏏
03/28/2025

when said ‘make it fun,’ we took it personally.

stand designed and produced by & for 🏏

.tequila 🌞
03/24/2025

.tequila 🌞

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Montreal, QC

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Welcome to The Study

I finally decided to take the leap and officially start The Study, a blog where I will examine cultural events in the music, art, sports and fashion industry through data and a strategic approach.

The Study is a passion project where I will discuss topics and ideas debated in culture ranging from the symbolism behind a Telfar bag to the social commentary on Twitter during the NBA Finals.

It’s a place where I will be writing about artists, athletes, podcasts, apps and brands that I love and that are underrepresented in data science and academic spaces.

The Study is also a place where I will share some ways for you to acquire data-related knowledge so you can apply it to your own business or personal life.