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Isabelle design

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Canada
Montreal, QC
Isabelle design

She/Her/

Want a memorable brand that captures attentions, even if you don't know where to start. I'd love to help :)

04/03/2022

How about you slide in my DMs...

04/01/2022

Things always move so fast, tell me, really, how are you doing? 🥰

03/30/2022

If it's weird, even better!!! LOL ;)

03/27/2022

What do you think of this stationary for Solutic?

03/25/2022

Get your mind out the gutter!!!

Talk about risqué overtones... Weren’t we in about fourth grade when we started thinking innocent things were funny. In many ways, and as sad as it may seem, we never really quite grow out of that immature mindset. It sure explains why “that’s what she said” became a popular joke and you still hear corny pick-up lines at bars. It also explains why you’ll find these completely PG advertising slogans slightly suggestive and inappropriate, even though that wasn’t the intention... or was it!?!

PS. But in all seriousness, just remember to keep taglines as simple as possible. It has to deliver your message to potential customers and current consumers clearly and decisively and yes, you can still have “fun” with it

https://www.qualitylogoproducts.com/blog/20-most-suggestive-brand-slogans/
ref: Alyssa Mertes .

03/20/2022

Here a quick time saver.

If you find it useful, why not save it! ;)

I thought I would share some of that time-saving knowledge with you.

If I had to name a few, here are mine:

Copy: Cmd/Ctrl + C
Paste: Cmd/Ctrl + V
Duplicate elements: Cmd/ctrl + D
Select all elements: Cmd/ctrl + A
Group elements: Cmd/Ctrl + G
Ungroup elements: Cmd/Ctrl + Shift + G
Constrain proportions while resizing: Shift + Drag Corners
Undo an action: Cmd/ctrl + Z

03/18/2022

What company are you loyal to and why?

Me? I love IkEA. Love their style/design and it's the right fit for my budget. Always had super customer service and I like their values.

03/15/2022

This is a rebranding I worked on last year. The owner wanted to change the colors of his logo and didn't mind changing is typo also.

Solutic is a company that offers Security software, and since I wanted something that served as a symbolic representation of quality, I went with the idea of an emblem, incorporating into it, the letter "S" for the company's name. Cx also wanted me to add a thumb print to show the integrated Biometrics in his products. Choice of color was also chosen by the customer.

03/13/2022

Who else is a fan of iced tea? 🍋

03/11/2022

How do you define your brand?

Here's 500 adjectives to define your brand!!!

Before you ever look at the list below, make a list with whatever words come to mind first. When you think of your brand personality, what words do you think of?

- Ask Other People
Likewise, ask your best clients or customers to describe your business with a few adjectives. If you don’t have a business or product yet, ask people who know you and/or your intentions

It’s best to do this with an informal conversation. For instance, send individual emails or texts saying something like this. “I’m doing some branding work, and would love to hear what words you think of first when you think about me/my product/ my service.” You’ll get some very helpful information this way.

-Categorize
Next, write down all the adjectives you’ve collected so far and put them into buckets. Ideally you’d have no more than 4-5 buckets in total.

-Narrow down and Prioritize
If you have more than five categories of words, you’re going to need to narrow them down. More than five isn’t really useful. Three or four is ideal.

-Summarize
Most importantly, once you have the categories nailed down, you need to choose one word to represent that category.

How Will You Use These Words?
How won’t you use them?

ref: https://www.themarketingdoula.com/2020/02/14/500-adjectives-that-can-define-your-brand-personality/

03/09/2022

What was your hardest class project?

Although the project was so gratifying since we had to create the logo and product, trying to fit all the required information on the bottle was a “nightmare”. There’s so many things to consider and figure out on such a small peace of paper...

Here’s 3 tips to help you design that one of a kind label:

FILE TYPE First, check your file type. If it originates in a vector-based program, such as Adobe Illustrator, you’re already one step ahead of the game! It is strongly recommend only using vector file types for print (.ai, .pdf, .eps).

THE SIZE OF YOUR FONT contributes to legibility. For dark font on lighter backgrounds, 5 pt font is the minimum recommend for printing. Anything smaller than 5 pt will be extremely difficult to read.

FONT COLOR Black is black, right? Wrong! If your text is black, it is recommend that it be only 100% black or key (the K in CMYK). If it is a color build of black, the printer will use dots of all the CMYK inks that are spread out on the paper, which doesn’t form a totally seamless line of text.

03/07/2022

Are you guilty of this?! ;)

If you hire different designers for every job, you may end up with graphics that lack the same feeling. All graphic designers have their own flair, just like art, no two are the same.

Address

Montreal, QC

Opening Hours

Monday	10am - 7pm
Tuesday	10am - 7pm
Wednesday	10am - 7pm
Thursday	10am - 7pm
Friday	10am - 7pm

Website

https://isabelledesign.myportfolio.com/work

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