TB l A Creative Agency

12/01/2021

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments.

It's clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world - and as such, marketing leaders need to plan their social media marketing strategies accordingly.

Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.

02/16/2021

In 2021, the smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.

At the core of this is the need for transparency. It’s impossible for consumers to connect with brands that they see as 'shady' or insincere. Why would they want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources in 2021.

https://www.socialmediatoday.com/news/7-digital-marketing-trends-of-focus-for-2021/592857/

These seven trends are set to see major focus in digital marketing over the next 12 months.

12/23/2020

As a challenging year draws to a close, we are all looking to bring a healthy amount of optimism into 2021.

With that same optimism, everyone at TB | A Creative, wishes you and your family - chosen or otherwise - a very happy and healthy holiday season.

Looking forward to a and 2021!

11/19/2020

TikTok isn't just the fastest growing social media network of 2020. It's one of the fastest growing social media networks of all time. TikTok is now available in over 150 countries, has over 1 billion users and has been downloaded 2 billion times. If your business has a target audience segment of 16-30 year olds, then you really need to get on TikTok now rather than later. Here’s why.

- Worldwide, TikTok has over 800 million daily active users.

- When it comes to the amount of time spent on TikTok, users are spending an average of 52 mins a day using the app. People spend almost the same amount of time on Instagram (53 minutes) and a little bit less on Snapchat (49 minutes). For businesses and marketers, this is a very big deal. Why? Because, the more time users spend on TikTok, the more likely they are going to see your organic content and paid advertisements.

- Did you know that 3 quarters of all mobile apps are downloaded, accessed once and then completely forgotten about? However, 90% of all TikTok users access the app each day. Not only that, but they are extremely active during their time too. In fact, almost 70% of users watch other people’s videos whilst 55% create their own.

11/17/2020

Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.

In order to ensure all users are aware of the setting, Instagram will soon send out an in-app notification, calling on people to review their ad settings.​ If the user has connected their Facebook account, the new setting will also respect the choices noted via their Facebook Ad Preferences.

https://www.socialmediatoday.com/news/instagram-adds-new-option-which-enables-users-to-opt-out-of-third-party-dat/589126/?utm_source=tldrmarketing.com&utm_medium=referral

Instagram is adding a new setting to enable users to opt-out of off-platform data tracking.