NATIONAL Public Relations - Cabinet de relations publiques NATIONAL

NATIONAL Public Relations - Cabinet de relations publiques NATIONAL NATIONAL connects clients to the people who matter most. Nous mettons les clients en relation avec l

06/11/2026

đŸłïžâ€đŸŒˆ This Pride Summer, we’re revisiting the story behind our PLUS logo: a symbol of safety, inclusion, allyship, and support for 2SLGBTQIA+ communities. Learn more about our ongoing commitment to inclusion in our latest article. 🔗natpr.ca/pridesummer2026

🌈 Cet Ă©tĂ© de la FiertĂ©, nous revisitons l’histoire derriĂšre notre logo PLUS : un symbole de sĂ©curitĂ©, d’inclusion, d’alliance et de soutien aux communautĂ©s 2SLGBTQIA+. DĂ©couvrez notre engagement continu envers l’inclusion dans notre plus rĂ©cent article. 🔗natpr.ca/etedelafierte2026

06/10/2026

🌟 Dependable, witty, and driven 🌟

Let's celebrate the work anniversary of our colleague Carter Hutton, Senior Consultant in our Halifax office. Thank you for your dedication and great work Carter!

06/03/2026

Les rùgles encadrant l’immigration temporaire se resserrent et les entreprises doivent agir sans tarder.

À l’approche de l’élection gĂ©nĂ©rale du 5 octobre, les entreprises qui font appel Ă  des travailleurs Ă©trangers temporaires doivent prendre connaissance des avenues disponibles, repĂ©rer les postes exposĂ©s et mesurer les rĂ©percussions sur leurs opĂ©rations.

Nos Ă©quipes suivent de prĂšs l’évolution de cet enjeu et peuvent vous accompagner en toute confiance.

🔗 Lire l’analyse complùte ici : https://natpr.ca/tet

| Susciter l’adhĂ©sion du public dĂšs le premier jour En dĂ©cembre 2016, le rĂ©seau de transport public de l’agglomĂ©ration...
06/03/2026

| Susciter l’adhĂ©sion du public dĂšs le premier jour

En dĂ©cembre 2016, le rĂ©seau de transport public de l’agglomĂ©ration de Vancouver a fait un pas en avant avec l’inauguration de l’Evergreen Extension du systĂšme de mĂ©tro SkyTrain. Cette extension de 11 kilomĂštres de la Millennium Line permettait de relier les banlieues de Coquitlam et Port Moody au rĂ©seau de transport rapide de Metro Vancouver. Ce projet marque une Ă©tape importante pour la mobilitĂ© et le dĂ©veloppement de la rĂ©gion.

NATIONAL accompagne l’opĂ©rateur TransLink dans la planification et le dĂ©ploiement du lancement. Le dĂ©fi consiste Ă  coordonner une opĂ©ration impliquant plusieurs paliers de gouvernement, de nombreux partenaires et des milliers d’usagers, tout en permettant au public de comprendre et d’utiliser le nouveau service dĂšs son ouverture.

En amont du lancement, une stratégie de communication prépare les usagers aux changements de service et aux nouveaux trajets, appuyée par des équipes présentes sur le terrain pour répondre aux questions en temps réel.

Le 2 dĂ©cembre 2016, le lancement se dĂ©ploie comme une sĂ©quence soigneusement coordonnĂ©e. Une annonce officielle rĂ©unit les dĂ©cideurs et les partenaires du projet. À midi, les premiers passagers embarquent. Tout au long de la journĂ©e, les stations s’animent avec des cĂ©lĂ©brations, des activitĂ©s et une prĂ©sence soutenue sur le terrain.

Le rĂ©sultat est immĂ©diat et la ligne est rapidement adoptĂ©e et s’intĂšgre aux habitudes de dĂ©placement dans toute la rĂ©gion. Elle s’impose comme un nouvel axe de mobilitĂ©.

Son adoption rapide le confirme : une nouvelle ligne de transport ne remplit pleinement son rĂŽle que lorsque les usagers savent s’en servir dĂšs le dĂ©part.



Merci à Bob Paddon pour ce récit.

| Building public understanding from day one In December 2016, public transit in the metropolitan Vancouver area took ...
06/03/2026

| Building public understanding from day one

In December 2016, public transit in the metropolitan Vancouver area took a leap forward with the inauguration of the Evergreen Extension of the Skytrain rapid transit system. This 11-kilometre extension of the Millennium Line connected suburban municipalities of Coquitlam and Port Moody to Metro Vancouver’s transit network. More than a new transit line, it marked a major milestone for regional mobility and urban development.

NATIONAL worked with the operator TransLink to plan and support the launch of the new line. The challenge was to coordinate a moment involving multiple levels of government, community stakeholders, and thousands of future riders, while ensuring the public could easily understand and adopt the new service from day one.

Leading up to the launch, a communications strategy helped prepare riders for service changes and new routes, supported by on-site teams deployed across the system to answer questions in real time.

On December 2, 2016, the launch unfolded as a carefully coordinated sequence. An official announcement brought together public officials and project partners. At noon, the first passengers boarded. Throughout the day, stations along the extension hosted community celebrations, activities, and on-the-ground engagement.

The result was immediate adoption, with the line quickly becoming part of daily mobility patterns across the region. More than an opening day, it marked the moment a new transit corridor became part of how people move.

Its rapid adoption made it clear: a transit line only succeeds when people know how to use it from day one.



Thanks to Bob Paddon for sharing this story.

06/02/2026

Sometimes, the medium is the message. And sometimes, you have to build the medium yourself.

The Bay of Fundy is home to the world’s highest tides, one of New Brunswick’s most powerful natural experiences. But the drama of a fishing boat sitting in the mud at low tide, then floating 52 feet higher when the water returns, is hard to capture in a static image.

So for ExploreNB, we helped turn that story into a format of its own.

The Fundy Belle brought the Bay of Fundy to one of Toronto’s busiest intersections: a lobster boat rising above the street, surrounded by captain-led storytelling, New Brunswick flavours, sounds, conversations, and plenty of double takes.

Part out-of-home, part experience, part destination storytelling, the activation was designed to earn attention in a competitive travel market and bring one of New Brunswick’s most remarkable natural experiences to life in a way people could see, hear, taste, and remember.

We’re proud to help bring Get a Sense of New Brunswick to life with ExploreNB, Time & Space Media, and Parade Studios, helping people get a real sense of the province.

06/01/2026

🌟 Innovative, strategic, and caring 🌟

Let's celebrate the work anniversary of our colleague Kris Rondolo, Director, Digital in our Ottawa office. Thank you for your great work and dedication Kris!

| We’re proud to share that Meaghan Beech, Vice-President, Practice Lead, Consumer, has been named one of The Peak’s 2...
06/01/2026

| We’re proud to share that Meaghan Beech, Vice-President, Practice Lead, Consumer, has been named one of The Peak’s 2026 Emerging Leaders.

The annual list celebrates ambitious leaders under 40 who are helping shape the future of business, technology, and culture across Canada.

Meaghan brings that ambition to her work every day, helping clients navigate the evolving consumer and business landscape with insight and impact. This recognition is well deserved.

Congratulations, Meaghan, and to the entire 2026 class!

See the full list: https://emergingleaders.readthepeak.com/2026

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