Kohi Design Studio

Kohi Design Studio At Kohi Design Studio We Specialize In Crafting Timeless Brands And Websites For Ambitious Women Looking To Make A Difference

Final visuals for CommonGround™️Website homepage design as well as some branded socks⚡️
03/20/2026

Final visuals for CommonGround™️

Website homepage design as well as some branded socks⚡️

A little look at what my days have been looking like recently
03/06/2026

A little look at what my days have been looking like recently

Save this if you're building your case for finally investing in professional branding👀These transformations go way deepe...
02/27/2026

Save this if you're building your case for finally investing in professional branding👀

These transformations go way deeper than just the visuals. They create crystal clear positioning, sharper mission statements, and deeper connections with your target audience. This allows clients to know exactly who you are, what you do, and why you're the right fit for them the moment they discover you.

If this resonates and you're ready to invest in your brand, I have 2 spots opening in May. Tap the link in my bio to inquire about your transformation💌

Your homepage has about 5 seconds to convince someone they're in the right place. Here's what actually needs to happen i...
02/25/2026

Your homepage has about 5 seconds to convince someone they're in the right place.

Here's what actually needs to happen in those first few seconds if you want people to stay, scroll, and eventually reach out.

If you feel like your homepage may be lacking some of these and you'd like to change that – tap the link in my bio to see how we can work together to change that💌

Industries we're currently supporting and some we'd *love* to work with this year as well🫶🏽We are currently taking booki...
02/23/2026

Industries we're currently supporting and some we'd *love* to work with this year as well🫶🏽

We are currently taking booking for April! Link in bio to inquire💌

Color palettes should have meaning in your brand, not just be chosen because they look pretty or fit your aesthetic🫠 Whe...
02/18/2026

Color palettes should have meaning in your brand, not just be chosen because they look pretty or fit your aesthetic🫠

When your brand color palette has intention and strategy behind it, it helps tie your whole brand world together. This builds brand recognition and creates stronger connections with your audience.

For every one of my brand identity clients, I make sure their story is told through their color palette just as much as through their logo. This creates a complete picture of who they are and what they stand for.🤍

If you're looking to have your story told in a meaningful and strategic way, I'm now booking new projects for March. Link in bio to inquire💻✨

I launched for the first time.... and It didn't go well on paper👀My first launch flopped by most standards. But I decide...
02/16/2026

I launched for the first time.... and It didn't go well on paper👀

My first launch flopped by most standards. But I decided that I'm not measuring this by conversions alone. I'm measuring it by the fact that I showed up, built new skills, and now have a clearer plan for my next attempt.

Failure only exists if you decide it does, and for me this was just the first step🌱

02/11/2026

Your brand isn’t just attracting the wrong clients by accident. It’s actively signaling who should reach out, and price-sensitive bargain hunters pick up on different cues than premium buyers.

Here’s how to tell which group your brand is speaking to:

👉🏽Look at your font choices. Playful, rounded, or overly decorative fonts skew younger and budget-conscious. Clean, editorial, or custom typography reads as established and premium. Your fonts are doing more communication work than you realize.

👉🏽Audit your imagery. Generic Unsplash stock photos say “I haven’t invested in my own brand yet, so why would you invest in me?” Custom brand photography, even iPhone shots that feel authentic to you, signal you take your business seriously.

👉🏽Read your copy out loud. Are you over-explaining, justifying your prices, or apologizing for your rates? Premium brands state what they offer with confidence. Budget brands defend their value before anyone asks.

👉🏽Count how many times you say “affordable” or “accessible.” These words attract price shoppers, not value seekers. If your ideal client has the budget to invest properly, stop leading with cost and start leading with transformation.

👉🏽Notice what you’re highlighting. DIY brands emphasize deliverables: “You’ll get a logo, color palette, and three social templates.” Premium brands emphasize outcomes: “You’ll have a brand that positions you as the go-to expert in your field.”

Your brand is a filter. It should repel bargain hunters just as intentionally as it attracts invested clients. If you’re constantly dealing with “What’s your cheapest option?” inquiries, your brand is waving the wrong flag🤍

02/11/2026

You spent hours on Canva creating your brand, but something still feels off. Here’s what might be turning potential clients away:

🌟Sign 1: Your ideal client can’t tell what you do in 5 seconds. If your brand identity doesn’t immediately communicate your service, you’re losing people before they even read your bio. Clarity beats creativity when it comes to conversion.

🌟Sign 2: Your colors and fonts change across platforms. One vibe on Instagram, another on your website, something completely different in your email signature. Inconsistency reads as unprofessional, even if unintentional.

🌟Sign 3: Your brand looks like everyone else in your industry. When you pull from the same free template libraries as your competitors, you blend in instead of standing out. Your dream clients are scrolling right past you.

🌟Sign 4: You feel embarrassed sharing your website. If you’re making excuses for your online presence or avoiding sending people there, that hesitation is costing you opportunities. Confidence in your brand translates to client trust.

🌟Sign 5: You’ve outgrown your aesthetic but don’t know how to evolve it. Your business has matured but your brand still reflects where you were six months ago. The disconnect between your current expertise and your visual identity creates confusion.

Your brand should be working as hard as you are. If you’re resonating with 3+ of these signs, it might be time to explore what a strategic rebrand could do for your business.🤍

02/11/2026

Your website design might be beautiful, but if your copy has these issues, people are leaving before they ever click “contact.”

👉🏽Mistake 1: Starting with your story instead of their problem. Your about page shouldn’t open with “I started my business in 2022 after leaving corporate…” It should start with “You’re tired of DIY branding that doesn’t reflect your expertise.” Get into their head first, your background second.

👉🏽Mistake 2: Using industry jargon that makes you sound smart but creates distance. “Leveraging synergistic brand touchpoints to optimize your market positioning” means nothing to most people. If your ideal client wouldn’t say it in casual conversation, don’t put it on your website.

👉🏽Mistake 3: Describing your process instead of their transformation. Nobody cares that your branding process has six phases with specific names. They care that they’ll finally feel confident sharing their website and that inquiries will increase. Outcome over process, always.

👉🏽Mistake 4: Being vague about who you help. “I work with entrepreneurs and small business owners” is too broad. “I work with female service providers in years 0-2 of business who’ve outgrown their DIY brand” is specific enough that the right person thinks “That’s exactly me.”

👉🏽Mistake 5: Hiding your personality behind professional polish. Corporate-speak makes you forgettable. Your copy should sound like you’re talking to a potential client over coffee, not presenting to a boardroom. People hire people, not businesses.

👉🏽Mistake 6: Not addressing objections before they become exit reasons. If your services are premium-priced, acknowledge that investment means something and explain what makes it worth it. If you work virtually, address how that creates flexibility. Unspoken concerns become reasons to leave.

👉🏽Mistake 7: Ending pages without a clear next step. If someone reads your entire services page and doesn’t know whether to book a call, view your portfolio, or read testimonials next, they’ll just close the tab. Every section needs a bridge to the next action.

02/11/2026

I’ve audited over 50 service provider websites in the past two years, and the ones that actually convert have this in common: a crystal clear primary call to action.

Not three buttons competing for attention. Not a vague “learn more” that goes nowhere. One specific, strategic action that moves the right people forward.

Here’s what this looks like in practice:

👉🏽Your homepage hero section should answer two questions instantly: what you do and what they should do next. If your ideal client is ready to invest, that button should say “Book a Discovery Call” or “View Services,” not “Explore” or “See More.”

👉🏽Every other page supports that primary action. Your about page ends with “Ready to work together? Let’s talk.” Your services page includes “This sounds like what I need” buttons. Your portfolio wraps up with “Want results like these?”

👉🏽But here’s where most people mess this up: they’re afraid of being too direct. They add options. “Book a call OR download my guide OR follow me on Instagram OR join my email list.” Each additional option cuts your conversion rate because decision fatigue is real.

The websites that convert pick ONE next step for each stage of client readiness. Early stage visitors get valuable content. Warm leads get case studies and testimonials. Ready-to-buy visitors get a direct path to booking.

💻Look at your website right now. Can you identify the ONE action you want people to take? Or are you giving them six different directions and wondering why no one’s moving forward?

Simplify the path. Watch your inquiries increase.

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Montreal, QC
H4B1N2

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