06/02/2026
What makes people come back to the same event over and over? π€
It's not the venue or the catering. According to Linda Cajuste and Kimberly Chan of My Creative Break, it comes down to two things: consistency and connection.
When your audience knows when to expect you, they build it into their schedule. And when they feel safe and seen while they're there, they start returning for the familiar faces and the chance to meet like-minded people.
Kim summed it up well: when people feel like they belong in a group, they want to tell others about it and come back. That's how a one-time event becomes a real community.
π₯ Watch the clip: https://bit.ly/4twcfFE