02/05/2026
Imagine heading to work and suddenly, you’re a maestro. 🎼
Created in collaboration with Ogilvy Toronto, TD Innovation Lights invites passersby to step under a glowing structure where movement brings music and light to life. From concept to fabrication, the structure was designed and built from scratch by our team, turning simple gestures into a fully responsive orchestral experience. A wave of the arms sets different sections in motion, volumes rise and fall. Everything perfectly in sync, in real time.
Installed at Union Station, the experience flows through ambient moments, reactive movement and a full performance mode, all triggered by human presence.
A bold, playful reminder that innovation isn’t just something you look at, it’s something you feel.
Client : TD
Agency : Ogilvy Toronto
Project / Experience : Innovation Lights
Location : Union Station, Toronto
Director : Jean Malek
DOP : Gabriel Brault Tardif
Programmation et intégration : Ottomata
Production déléguée : Marie-Ève Lévesque