Mediaoptimise

Mediaoptimise Advertising platforms generate too much data for humans to manage effectively each day. Our data lak

An online platform for the verification of digital display campaigns.

Long but entertaining read on the metaverse...
03/20/2023

Long but entertaining read on the metaverse...

Searching for friends in Mark Zuckerberg’s deserted fantasyland.

“We start to trust [verification firms’] metrics as a currency,” the buyer continued, but that currency seems to have a ...
03/16/2023

“We start to trust [verification firms’] metrics as a currency,” the buyer continued, but that currency seems to have a poor exchange rate when it eventually lands in the pockets of news publishers.

The problems with keyword blocking are persisting but the addition of contextual categorizations is adding additional pressures on news publishers.

Long overdue and badly needed - bit is it too late to be relevant? Has the industry moved on?
03/16/2023

Long overdue and badly needed - bit is it too late to be relevant? Has the industry moved on?

/PRNewswire/ -- After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will...

It seems like Mark Pritchard is advocating for use of integrated data platforms like ours. We will have to put him on co...
02/23/2023

It seems like Mark Pritchard is advocating for use of integrated data platforms like ours. We will have to put him on commission!

Media should best be utilized by advertisers, and it looks nothing like the state of the art as actually practiced by the bulk of practitioners, including P&G up until now.

VPAID not supported and there aren’t yet consistent technological solutions to support viewability measurement in CTV. A...
02/21/2023

VPAID not supported and there aren’t yet consistent technological solutions to support viewability measurement in CTV. Also, CTV environments fail to pause content when the TV is turned off.

http://ow.ly/3pzV50MYuzb

Imran Masood from DoubleVerify explains that while Connected TV presents an exciting opportunity for advertisers, it isn't without problems.

People are exposed to 10,000 ads daily. High impact and contextual deliver better results according to Kargo. Some tenuo...
02/21/2023

People are exposed to 10,000 ads daily. High impact and contextual deliver better results according to Kargo. Some tenuous conclusions in this study though..

When we think back to the time when viewability was controversial, it really puts our industry into perspective. Several brands turned to viewability to prevent ad fraud and poorly designed user experiences. After all these years, we're still basing decisions on viewability, which is now significant...

Top Advertising firms countdown numbers 15 to 5
02/20/2023

Top Advertising firms countdown numbers 15 to 5

In this article, we discuss the 15 biggest advertising companies in the world. If you want to read about some more advertising companies, go directly to 5 Biggest Advertising Companies In The World. Advertising is an essential part of modern businesses. It is the practice of using various forms of m...

Are internet companies are liable for the content their algorithms recommend to users...
02/20/2023

Are internet companies are liable for the content their algorithms recommend to users...

Gonzalez V. Google: Much of the discussion surrounding the case has focused on the costs to online companies if the court determines they are legally responsible for the hundreds of millions of comments, videos and other content posted by users every day. Google is being sued by the family of Nohemi...

OK this is a different approach to the creative agency model. Online marketplace for creative agency projects?
02/17/2023

OK this is a different approach to the creative agency model. Online marketplace for creative agency projects?

According to Google, advertisements can boost brand awareness by 80%. It explains why global digital ad spending is forecasted to reach 876 billion dollars by 2026, as per Statista, with businesses increasingly leveraging ads as a tool to reach and convert their online customers.

2023 Digital Marketing predictions. Nice summary from Forbes Agency council. Here is the roll up...1. AI And Automation ...
02/16/2023

2023 Digital Marketing predictions. Nice summary from Forbes Agency council. Here is the roll up...

1. AI And Automation in More Innovative Ways
2. Contextual Advertising and Direct Data Collection
3. Visual Search And AR/VR Tech
4. Influencers and Content To Build Connections
5. Marketers Will Shift Toward Integrated Marketing Strategies

From the continued rise of artificial intelligence and automation to the increasing role of social media influencers, these trends may help shape the future of digital marketing.

02/16/2023

Would be interested to know how this is done. Is this data that is generated by each platform or something unique to DV?

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the global launch of the industry’s first-ever scalable solution to verif

Going to be interesting to see how this evolves. "These digital ads appear to violate state law" "Data mining tech compa...
02/16/2023

Going to be interesting to see how this evolves. "These digital ads appear to violate state law" "Data mining tech companies pretending to be mobility operators can't have our public sidewalks, especially if they are tracking our movements. At the very least, the city or company must explain how it will allow people to opt out of tracking,"

/PRNewswire/ -- Today Consumer Watchdog called on the city's new leadership to address a bus shelter contract approved by the City Council that tracks people's...

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