03/20/2024
Brand New Leads Inc. (BNL) was founded in the fall of 2021. The original project started in the middle of the pandemic at the end of 2020 by a group of start-up entrepreneurs lead by Michel M. Archambault.
Michel is a McGill University Graduate (M.B.A) and specializes in marketing for Technology companies. He has always evolved in Technology (IBM, Wang et Hitachi) with international customers in the Retail and Manufacturing sectors. He cofounded in 1991 his first company, Publisoft Inc. - specializing in e-business software. Over the years, he’s been also involved in 4 Dot-Com start-up: (Sysdem.com, GetMeCustomers.com, Feedback360.com et StrategieRD.com). In 2009, he oversaw business development for the IT subsidiary of a well-known communications and multimedia production agency in Montreal. Then he became an independent consultant. In 2021, he joined the BNL project as president.
At that time, given the tremendous complexity of all prospecting activities (new customers, new employees, new investors…) caused by Covid-19, new ways of doing things were urgently needed. Over time, what is now known as BNL, took shape. New ways to locate (segmentation), to identify (various coordinates), to reach (various means) and to engage in a business relationship with potential candidates were tried and tested. Several dozen tools and services were used and the most efficient became part of BNL services.
