CoCréa Studio

08/17/2023

Diversity and inclusion in the creative process of a design project allows for better understanding and thus enables efficient and superior design solutions.
Taking the time to incorporate this approach is a win/win/win situation.

06/02/2023

La semaine dernière notre directrice de création est montée sur scène au Web à Québec - WAQ pour parler de diversité et inclusion dans la co-création.

À travers l’étude de cas des ateliers créatifs lors de la refonte du site web de notre client Autosar qui œuvre dans le domaine de l'ingénierie du software pour la mobilité intelligente, elle a partagé les défis, les opportunités, les anecdotes drôles et les leçons apprises (qui pourront servir à d’autres) pour favoriser un processus de cocréation inclusive dans un contexte de diversité culturelle multidisciplinaire.

04/17/2022

Clarity is a must when you aim to draw people into your brand.
If you need to explain what your company is really about you have a problem. 🤔
Eliminate confusion from your messaging to increase understanding of your products and services through a clear communication strategy and a strong branding.
Your customers will pay attention and respond!
We have a framework that is the foundation of our creative strategy.
Contact us to get started!

10/09/2020

Evolution of a brand.
Not all brand projects need to be huge nor complicated, it can be as simple as needing to update your business card that triggers a rebranding to bring your business to a whole different level.
We designed a bilingual logo that reflects the evolution of Tora photography into Tora Création allowing it to portray the essence of the photographer/artist and her business while inspiring credibility and trust in her current and potential clients.
Establishing the main branding guidelines through typography and a color palette.

Tora Photography is a brand that aims to make the experience of capturing unique moments a fun and unique one. Here, professionalism and creativity converge to attain the best result for the client. Her colorful personality, dynamism and human touch is portrayed through the handwritten name, whereas the professional reliability and expertise is represented by the all caps sans-serif typeface Railway.

10/05/2020

Nous sommes fiers de vous partager ce projet dans le cadre d’avoir un impact positif dans notre communauté Montréalaise à travers le design responsable. Nous avons eu l'opportunité de concevoir le nouveau logo, les normes graphiques et le site web qui reflètent l'évolution de Le Jardin Urbain.
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We are proud to share this project as part of our commitment to having a positive impact in our community through responsible design. We were asked to design the new logo, brand guidelines and website that reflect the evolution of Jardin Urbain.

Pour savoir plus sur le projet//
You can check out more at :
https://www.behance.net/gallery/100869885/Jardin-Urbain-Branding

09/29/2020

Le Jardin Urbain chose to rebrand after 5 years to better reflect what their enlarged services now offer to Montreal’s families choosing flexible education.
The logo is based on the acronym JU for brand architecture purposes. Visual textures through geometric shapes represent playfully the different categories of service as well as the flexible approach towards children’s education of the institution.
The colorful dots on the letters symbolise the 3 age ranges of the children to whom JU transmits the passion of learning.
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Le Jardin Urbain a choisit de revoir leur branding après 5 ans pour mieux refléter la gammes de services offerts aux familles montréalaises choisissant l’éducation flexible.
Le logo basé sur JU avec des textures dynamiques et ludiques represente les différents offres de services ainsi qu’un approche flexible envers l’éducation des enfants.
Les points colorées sur les lettres symbolisent les 3 tranches l’âge des enfants aux quels JU transmet la passion de l’apprentissage.

Check out the project at // Pour le projet complet 👇 https://www.cocreastudio.com/en/projects #/en/jardin-urbain/

09/29/2020

Process matters. When designing a logo there needs to be research, analysis , creative strategy and design thinking behind it to support the result. It’s not just about a pretty font and your client’s favourite color. Its about conveying the mission to your client’s client through a single glance.

09/25/2020

We are proud to celebrate today 3 years in business all while being loyal to our core values despite all challenges. These values include our commitment to responsible design as a means to create positive impact in our societies (Mexican & Canadian).
Here’s to many more years of connecting the dots between the power of design and the common good through our range of expertise and craft!
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Nous sommes fiers de célébrer 3 ans en affaires en restant fidèles à nos convictions. Celles-ci incluent notre engagement envers le design responsable comme agent de changement positif dans nos sociétés (mexicaine et canadienne).
Nous gardons le cap vers pleins d’années à agencer le pouvoir du design et l’impact positif sur notre environnement et notre société à travers une fusion de disciplines créatives.

📸 .photography

02/04/2020

Nouveau branding pour Maison des Familles de LaSalle

02/04/2020

Voici notre dernier projet (en cours) de (re)Branding chez Co/Créa Studio​ pour un organisme communautaire Maison des Familles de LaSalle, le genre de projet qui est tout à fait dans nos cordes!
Parce que le financement ainsi que le message de leur mission passe par l'identité graphique de tout organisation en premier, c'est un investissement intelligent d'engager des professionnels pour le faire.
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Branding of Maison de Familles de LaSalle, community builders and a haven for families in their neighbourhood.