Vika Lizanets

05/12/2026

A brand is not just a logo.

It’s the first impression, the level of trust, and the visual system that helps a company feel clear, confident, and ready to grow.

For this concept presentation, the company name was changed for confidentiality purposes. The logo icon shown here was one of the concepts created for my client, but another direction was selected for the final identity.

The visual concept was built around:
— a central guiding core
— connected nodes
— orbital movement
— a calm futuristic palette
— dark premium surfaces with aqua accents
— a flexible system for digital, print, and environmental branding

The goal was to explore how a strong identity can move beyond a single logo and become a complete brand presence — from digital interfaces to printed materials, office signage, badges, packaging, and branded objects.

Good branding should not only look beautiful.
It should make the company feel more strategic, trusted, and ready for the market.

05/12/2026

A brand is not just a logo.

It’s the first impression, the level of trust, and the visual system that helps a company feel clear, confident, and ready to grow.

For this concept presentation, the company name was changed for confidentiality purposes. The logo icon shown here was one of the concepts created for my client, but another direction was selected for the final identity.

The visual concept was built around:
— a central guiding core
— connected nodes
— orbital movement
— a calm futuristic palette
— dark premium surfaces with aqua accents
— a flexible system for digital, print, and environmental branding

The goal was to explore how a strong identity can move beyond a single logo and become a complete brand presence — from digital interfaces to printed materials, office signage, badges, packaging, and branded objects.

Good branding should not only look beautiful.
It should make the company feel more strategic, trusted, and ready for the market.

05/07/2026

Most SaaS products don’t lose customers because of features.
They lose them in the first 5 seconds — to a feeling.
Here’s what usually causes that feeling, and how to fix it.

Swipe →

05/06/2026

Most fitness landing pages scream.
I wanted this one to mean it.
Meet Fitora - early access page for a fitness & wellness platform. Dark, editorial, one accent color doing real work.

A few decisions behind the design:
→ Countdown lives inside the hero — urgency where the eye lands first
→ Stats whisper instead of shout (social proof shouldn’t interrupt the story)
→ One orange. Used with intent. Never decoration.
→ Condensed display type vs. neutral sans - the tension is the personality

Conversion-focused doesn’t have to mean visually loud. Restraint is a marketing decision, not just an aesthetic one.
—
Booking select projects for Q3.
DMs open. 🟠
figma webdesigner brandidentity fitnessapp saaslanding

02/11/2026