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MSB Media, Montreal, QC (2026)

06/29/2024

Another week just ended. Time to reflect on it.

What step have you taken towards your goals?

Are you where you want to be in life?

What are 3 things you learned this week?

Ask yourself those 3 questions and let us know your answers in the comments!

06/28/2024

(There’s a surprise at the end!)

We are the best at what we do.

Why? Our core values speak for themselves; Ingenuity, Tenacity, Excellence.

We are ready to do whatever it takes to help your business grow, and we will find a way to do it. Also, we’re not just going to do it. We’re gonna do it well.

It kills me when I see a business fall apart because the agency they hired wasn’t good. Every business has the potential to be the best in their industry, you just have to find the best tools to bring you there.

That’s what we are.

You know what makes us even greater? No matter how hard things get with your business, and no matter what problems we will encounter, we will keep going until you reach your goals and the ones after. We simply are unable to quit.

What we want to offer you, is quality, peace of mind, and more time to do what truly matters to you. Your family, your dog, your hobbies, or just other tasks in your business you’d rather do.

To actually show you we want to help you, we wrote a playbook to help you with your marketing plan and we decided to give it completely for free to the first 7 people who reach out to us.

Let us know before it’s too late!!

06/27/2024

At our Agency, we like to do things well. We want you to feel like a part of our family.

Our first mission when you become a client of ours is to make sure that your business is taken to the next level and make sure you reach your goals.

We have 3 core values:

Ingenuity: We will always find a way to make you reach your goals.

Tenacity: Which means we can’t and just won’t quit. No matter how hard things get, we will keep fighting for your business.

Excellence: Like you, we like nice things. Which is why we strive for excellence. We are here to give you the best services you could ever get.

Quick question, what would you want to see in a marketing agency? Let us know in the comments!

06/26/2024

Here are the 2 most important things to look for in an agency before you do business with them:

1. Make sure they’re not just in it for the money. An agency is still a business so, of course, money is important to them, but if it’s the only thing that drives them. They’re no good.

One thing I notice is that the agencies that are pitching you when they first reach out, tend to be there only to take your money. On the other side, the agencies that genuinely want to help you, are going to try and build some sort of relationship with you, whether it is with free value that they’re giving or having a discussion about your business.

By no means I’m saying that the agencies there for the money are not good at what they do and vice versa. But, you would agree that if you’re going to let that part of your business in someone else’s hands, they better want what’s best for you and also understand what is actually best for you.

2. Make sure they’re flexible with the services they offer and that they’re willing to tailor it for you.

Every business is different, which is why nobody will have the exact same marketing plan. It’s not bad if the agency you're thinking about has a base offer, but they have to be able to tailor it to your needs, and they should!

They should act like a doctor. Understand what’s wrong or not working and help you with it. If they’re just giving you some pill as soon as you sit down with them, they’re no good.

Bonus: Make sure they have a way to give feedback on your marketing campaigns, no matter what it is. Again, you're giving money and a big part of your business to someone else. It’s their job to have a way of communicating the results of your investments with you.

Here’s also 5 questions you should ask when thinking about doing business with an agency:

1. What does it look like when we’re a client of yours?

2. What’s the next step once I’m ready to work with you?

3. Why did you start an agency?

4. What’s something you don’t like that comes with your business?

5. What are you doing to get through hard times?

In my opinion, those are amongst the greatest questions you could ask during the call. It will allow you to know what it's like to work with them, if they’re only money driven, and if they’re able to go through hard times without falling apart.

06/26/2024

‘’Knowledge is the antidote to fear.’’

- Ralph Waldo Emerson

06/25/2024

On Sunday, we talked about the importance of paid advertising, so here are 3 ways to do paid advertising.

1. Do it yourself: It’s definitely possible to do it yourself, but are you ready for the challenge? And most importantly, do you have the time? Are you ready to write your own copies, create your own creatives, do the necessary research on your target audience, track your ROI, and more? Note that this is also on a weekly basis…

Some business owners are going to make that choice and it’s going to be beneficial for them, and I’m sure it could be the same for you. My question is, do you really want to add another thing to your plate (that’s already full)?

My goal is not to discourage you, and I’m cheering for those of you who made that choice!

What I’m saying is, from what I’ve seen, the business owners who tried to do their own advertising are the ones who are most likely to give up because it was just taking too much time out of their schedule.

2. Have a team: Another way would be to have an in-house marketing team. This is probably the most common way of doing paid advertising. Does it mean it’s the best? Yes and no.

As the owner, you will have more time for sure! You also have more control on who’s in your team and how they are trained.

The problem with this method is this is extremely expensive. The process of hiring staff and training the said staff can and will take a lot of time. We’re talking about months… Oh and you can also add another 3-4 months to figure out if the employees you’re hiring are even a good fit for you or if they’re actually good at the job! This is without even talking about paying them…

If they’re not, first of all, firing an employee can be hard and has to be done within certain regulations. Also, once the employee is fired, you’ll need to start the process all over again… I’d really hate to spend months hiring, training, and testing an employee, and have to restart everything…

3. Hiring an agency: In my opinion, this is the best way of doing paid advertising. No need to spend all your doing everything yourself or having to spend months building an in-house team.

With an agency, the work is done for you, it is done by experts, no strings attached, no payroll, just a team with one job. Making sure you reach your goals.

With that said, I know a lot of people have bad experiences with marketing agencies, and I’ve seen a lot of bad ones. That’s why you have to pay attention to who you're dealing with and make sure they’re a good fit for your business.

If you find the right one for you, I promise you’ll wish you didn’t look for an agency earlier.

Also stay tuned! This week I’m actually going to show you what to look for in an agency, and the right questions to ask before doing business with them.

06/24/2024

💪 Get Those Gains! 💪

Every day is a new opportunity to push your limits and achieve your goals. Whether it's in the gym, at work, or in life, consistency and dedication are the keys to success.

Remember, the only bad workout is the one you didn't do. Keep grinding and get those gains! 💪🔥

06/23/2024

🚀 Unlock the Power of Paid Advertising! 🚀

Are you ready to take your business to the next level? 🌟 Paid advertising is the key to reaching a larger audience, driving more traffic, and ultimately, increasing your revenue. Here’s why it’s a game-changer:

1. Targeted Reach: Connect with your ideal customers based on their interests, behaviors, and demographics. 🎯

2. Measurable Results: Track your ads' performance in real-time and make data-driven decisions. In other words, it’s one of the best ways to track your ROI. 📊

3. Cost-Effective: Get more bang for your buck by only paying for clicks or impressions. 💰

4. Brand Awareness: Increase your brand's visibility and stay top of mind with potential customers. 🏆

Don’t let your competitors steal the spotlight. Invest in paid advertising and watch your business soar! 🚀💼

06/22/2024

Weekend Reflection: Crafting Powerful Habits!

Hey everyone! As we wrap up the weekend, let's take a moment to reflect on the magic of habits and how they can shape our lives in extraordinary ways. Answer these questions to dive deep into your habit-building journey:

🔹 Tiny Steps, Big Impact
What’s one small habit you’ve started this week?
How has this tiny step impacted your daily routine?

🔹 Consistency is Your Superpower
Which habit have you been most consistent with?
How does maintaining this habit make you feel?

🔹 Celebrate Every Win
What’s a recent habit you're proud of?
How can you celebrate this small victory?

🔹 Embrace Setbacks as Lessons
Did you experience any setbacks this week?
What did you learn from them, and how can you adjust your approach for next week?

🔹 Patience and Persistence Pay Off
Why did you start building your current habits?
How can you stay patient and persistent in your journey?

This weekend, let’s take a few moments to reflect, share, and inspire each other. Drop your answers in the comments and let’s create a community of support and growth!

06/21/2024

Here are 3 habits I’ve created over time and how I created them:

1. Reading: I started reading 15 minutes per day, and to be honest, it was hard at the beginning. I was always thinking about something else. I just couldn’t stay focused. But you know what? I stuck to it and now I even stopped putting a time limit. Now, everyday I just pick the book I’m currently reading and I read 1, 2 ,3 chapters, it doesn’t matter to me anymore.

Will I stop there? Certainly not. I’m going to improve by 1% every day until I can read 1 book, 2 books or hell, maybe even 3 books per week. The only thing I can control is improving bit by bit, every day. The rest is up to god.

2. Working out: You know how to be more efficient at work? Work out. You know how to feel more energized? Work out. Working out is so beneficial, I had to make it a habit. Again, I started small, by working out in the gym 3 days a week.

Now, I’m working out every single day, and I’ve never felt better. I’m in the gym at least 3 times a week and the other days I’m either walking outside, running or just doing a quick 30 minutes abs workout at home.

But this wasn’t a drastic change. I started 3 days a week for 4 weeks. Then, 4 days a week for 4 weeks, then 5, and 6 until I reached 7.

3. Waking up earlier: ‘’Early to bed, early to rise, makes a man young, wealthy and healthy’’ by Benjamin Franklin. This quote made this habit a little bit different. This was, compared to the other two habits, a drastic change. I heard the quote, it flicked a switch, and the next morning I was up by 5:30 AM.

After that moment, it was just discipline. Every morning when that alarm goes off, I get up and start working. Yes, there are some mornings where I’d rather just stay in bed and some others where I feel ready and energized, but you know what? How I feel doesn’t matter to me, so I get up anyway, every single time.

You see, some habits are going to be built over time, and some are just going to be a drastic change in your life. As long as you understand that discipline is what’s going to keep you from going back to your old life, you’ll be good.

Remember, 1% every day.

06/20/2024

5 Reasons Why Discipline is More Important Than Motivation

Motivation can get you started, but discipline keeps you going. Here are five reasons why discipline is the real game-changer:

1. Consistency Over Mood
Motivation is fleeting; it comes and goes with your mood. Discipline, on the other hand, ensures you stick to your goals regardless of how you feel. It’s the key to consistency and long-term success.

2. Builds Strong Habits
Discipline helps you build and maintain strong habits. While motivation might get you to the gym once, discipline gets you there every day. It’s about creating routines that become second nature.

3. Overcomes Obstacles
Life is full of challenges and setbacks. Motivation might waver when things get tough, but discipline pushes you through obstacles. It’s the force that keeps you moving forward, no matter what.

4. Ensures Progress
Discipline is about doing what needs to be done, even when you don’t feel like it. This ensures steady progress towards your goals. Motivation might spark action, but discipline guarantees progress.

5. Creates Self-Reliance
With discipline, you don’t have to rely on external sources of motivation. You become self-reliant and in control of your actions and outcomes. This inner strength is empowering and leads to greater personal growth.

In a world where motivation can be unpredictable, discipline is your constant companion. Embrace it, cultivate it, and watch how it transforms your life.

06/19/2024

‘’Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good’’

- Malcom Gladwell

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