Stella Web Studio

21/10/2021

Want to grow your email list with an effective lead magnet? 📈🧲

Want to give value to your dream clients so they gladly sign up to your newsletter?

If so, discover 7 lead magnets to grow your email list fast!

Plus, I'll share with you tips for a successful opt-in and where to promote it.

👉 https://bit.ly/30HVDm9

Want to make customers join your newsletter? Then discover 7 effective lead magnets to bring new customers to your email list fast.

01/10/2021

"93% of consumers say online reviews impact their purchasing decisions." ⭐ Podium.com ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Online reviews, case studies and testimonials are gold!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When done well, they provide social proof of how you can solve a problem for your customers...and paint a picture of the transformation they'll when buying from you. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👀 Here's my 5-step process to manage my testimonials. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ After wrapping up a project, I ask my client to fill out a questionnaire to evaluate his experience with me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ I look for soundbites in his answers that help me capture: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
- his original problem;⠀⠀⠀⠀⠀⠀⠀⠀⠀
- the solution he received from me;⠀⠀⠀⠀⠀⠀⠀⠀⠀
- and the result from it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ I ask him to describe what he'd tell others about my service.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣ I summarize what he said in a couple of sentences and ask for their approval to publish it. After all, my clients aren't copywriters or marketers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, a short and clear testimonial is more effective than a wall of text. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
5️⃣ Finally, I add either a logo or a head shot of my client (if he's not too shy).⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Voilà! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
An easy 5-step process to write a clear and simple testimonial.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔖 Save it and feel free to use it for your biz! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

23/09/2021

Want to find out if your website has what it takes to convert casual readers into customers? 🤩

Here's the thing...

Every word you write for your business is an opportunity to attract new leads, create an audience and convert casual readers into clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀

And if your message isn't clear, your website simply won't convert.

Customers won't 'get' why they should buy from you.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Take the FREE quiz "Is your website a lead generation machine" and...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌴 discover if your message is clear and compelling;⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌴 and get personalized tips to make your site more powerful.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Ready to find out if it's ready to convert?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Take the 2 minute quiz! 🤩

Your site is likely the first contact your customer has with your business. It's where she'll know if you have a solution to her problem.Want to know if it has what it takes to turn them to buyers? Find out in 1 minute! You'll get personalized tips to make your website more powerful.

22/09/2021

Want to find out if your website has what it takes to convert casual readers into customers? 🤩

Then take the FREE quiz "Is your website a lead generation machine!"

Here's what you need to know about it:

🌴 It will help you discover if your message is clear and compelling.

🌴 Based on your answers, you’ll get personalized tips to make your site more powerful.

🌴 It only takes 2 minutes.

🌴 It’s free.

Why does it matter?

✍ Because every word you write for your business is an opportunity to attract new leads, create an audience and convert casual readers into clients.

✍ And if your message isn't clear, your website simply won't convert. Customers won't 'get' why they should buy from you.

Ready to find out if your site has what it takes to convert?

Take the 2 minute quiz! 🤩

Click the link:

https://quiz.tryinteract.com/ #/preview/6131683de7200500189827ea

21/09/2021

Want to grab & hold your distracted customer's attention and turn them to buyers? 🎯

I hear you.

Most of the time, when business owners invest in a website, they don't know what it needs in terms of the copy.

Don't fret.

Here are 9 fixes to the most common website copy mistakes.

And if you want to go further, grab my FREE workbook with 9 web copy hacks to convert more!

Visit the link 👇
https://bit.ly/3hQ22S9

22/04/2021

One of the most common mistakes website owners do is making it all about themselves. 🙅🏽‍♀️

You've probably visited websites that sound like this:

“𝘞𝘦’𝘳𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴. 𝘞𝘦 𝘩𝘢𝘷𝘦 𝘰𝘷𝘦𝘳 ‘𝘹’ 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘞𝘦 𝘣𝘶𝘪𝘭𝘥 𝘴𝘵𝘢𝘵𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘳𝘵 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺. 𝘞𝘦 𝘩𝘢𝘷𝘦 ‘𝘹’ 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴. 𝘞𝘦’𝘳𝘦 𝘴𝘪𝘮𝘱𝘭𝘺 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵.”

What's wrong with this?

That you can't see exactly how this business can make YOUR life better. Their message is focused on their biz.

And the thing is, people are only interested in themselves. All day long. We all are. 🙈

💡 What to do if your website is focused on your business?

Put yourself in your customer’s shoes and start using a customer-centered language (use the word "you" a lot).

PRO-TIP: Evaluate how customer-centred your website is at 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘧𝘰𝘤𝘶𝘴𝘦𝘥𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘰𝘳.𝘤𝘰𝘮

Hope you found this useful. 💙

P.S. Need help writing a compelling message for your website?

https://stellawebstudio.ca/website-copywriting-services-montreal/

13/04/2021

Looking to make your visitors actually read your blog posts? 😏
Then you need to simplify your message!

Discover how to write easy-to-read blog posts with 7 proven copywriting tips. 👉 https://bit.ly/3mPDKJd

Looking to make your web copy more readable? Learn how to write easy-to-read blog posts with 7 proven copywriting tips.

23/03/2021

Looking to make your visitors actually read your blog posts? 🙋🏽‍♀️

Then you need to simplify your web copy! Why?

Because when users land on a blog post, they decide in 10-20 seconds if it has a solution to their problem. If not, they’ll leave.

💡 But when the post clearly communicates the value proposition, it will hold their attention for much longer.

In short, people don’t read websites, they scan them. So you need to tell them what’s in it for them in 10 seconds!

Are you ready to grab and hold your casual readers’ attention longer?

Then learn how to write easy-to-read blog posts with 7 proven copywriting tips. 🔥

Click link on bio 👉🏽

======
📸 Photo + template by

20/03/2021

5 Fresh Ideas to Spring Clean Your Online Presence. 🌊
*Save this!

Raise your hand if you're happy spring is here! 🙋🏽‍♀️

To celebrate here are 5 fresh ideas to spring clean your digital presence:

1️⃣ POLISH YOUR SOCIAL MEDIA BIO.
Write down a benefit-lead description of your offer by telling the ONE big benefit your customer will get from it.

For example, if you’re a web designer, instead of saying:

“𝑰'𝒎 𝒂 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒘𝒆𝒃 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓. 𝑰 𝒑𝒓𝒐𝒗𝒊𝒅𝒆 𝒎𝒚 𝒃𝒆𝒔𝒕 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝒇𝒐𝒓 𝒎𝒚 𝒄𝒍𝒊𝒆𝒏𝒕𝒔.”

Try saying:

“𝑯𝒂𝒑𝒑𝒚 𝒕𝒐 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒔𝒕𝒂𝒓𝒕 𝒚𝒐𝒖𝒓 𝒐𝒏𝒍𝒊𝒏𝒆 𝒑𝒓𝒆𝒔𝒆𝒏𝒄𝒆 𝒘𝒊𝒕𝒉 𝒂 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒘𝒆𝒃𝒔𝒊𝒕𝒆. “

2️⃣ MARIE-KONDO YOUR SOCIAL MEDIA FOLLOWING.
Say goodbye to those accounts that don’t bring you joy anymore.

3️⃣ REFRESH YOUR PORTFOLIO.
Have you recently completed a project you’re proud? Show it off my friend!

5️⃣ UPDATE YOUR WEBSITE
Polish your copy, update plugins and fix broken links.
(Back up your website before making any changes).

6️⃣ REPURPOSE AN OLD BLOG POST.
Simplilfy its copy or turn it into a video, a Pinterest story, or an Instagram post. The possibilities are endless!

I hope you found these ideas useful.

Estela.

P.S.: Need help simplifying your copy? Read How to Write Easy to Read Blog Posts with 7 proven Copywriting Tips!

👉🏽 https://bit.ly/3s67Cml

17/03/2021

Looking to increase your online conversions? ✍🏽 Turn browsers to buyers with compelling web copywriting that grabs your reader's attention and moves them to take action!

Learn more at ▶ https://bit.ly/2OxsW60

Looking to convert more? Turn browsers into buyers with compelling website copywriting that grabs your ideal customer's attention!

12/03/2021

One of the many benefits of having a website is building authority in your niche through blogging.

When done well, your blog content will not only appear on mobile or desktop search results, but also on voice search!

Personally, I love using my voice assistant daily. And this trend is becoming more significant!

A recent report by nationalpublicmedia.com revealed that in 2020:

63% of Americans have utilized a voice-operated assistant using devices such as their smartphone, household appliance, laptop, and TV!


It’s not surprising that voice search will one day dominate the online search space. It’s more natural for people to talk. And using voice search is quick, intuitive, and informal.

Nowadays more consumers are depending on voice search for faster results.

And businesses are also fast catching up on this voice search dominance.

Do you use voice assistant to do your online searches?

10/03/2021

Long are the days of hard to read, company oriented, confusing and outdated websites. 🙅⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
According to a 2020 report by the American Writers & Artists Institute:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“𝘜𝘱 𝘵𝘰 70% 𝘰𝘧 𝘸𝘦𝘣 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘰𝘯 𝘢 𝘮𝘰𝘣𝘪𝘭𝘦 𝘥𝘦𝘷𝘪𝘤𝘦…”⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
and…⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“69% 𝘰𝘧 𝘴𝘮𝘢𝘳𝘵𝘱𝘩𝘰𝘯𝘦 𝘶𝘴𝘦𝘳𝘴 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝙬𝙞𝙩𝙝 𝙢𝙤𝙗𝙞𝙡𝙚 𝙨𝙞𝙩𝙚𝙨 𝙩𝙝𝙖𝙩 𝙚𝙖𝙨𝙞𝙡𝙮 𝙖𝙙𝙙𝙧𝙚𝙨𝙨 𝙩𝙝𝙚𝙞𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙤𝙧 𝙘𝙤𝙣𝙘𝙚𝙧𝙣𝙨.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
With this in mind, if you have a website (or thinking about getting one), make sure it meets your customer's needs!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
7 QUALITIES OF AN EFFECTIVE WEBSITE IN 2021⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ Customer-oriented.⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ Easy to read.⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ Has a compelling message.⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣ Has a clear call-to-action.⠀⠀⠀⠀⠀⠀⠀⠀⠀
5️⃣ Mobile ready⠀⠀⠀⠀⠀⠀⠀⠀⠀
6️⃣ Optimized for search engines.⠀⠀⠀⠀⠀⠀⠀⠀⠀
7️⃣ Loads fast⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now more than ever having an effective website will help your business thrive in 2021 and beyond! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Need help to start (or update) your digital presence? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🙋🏽‍♀️ Let’s talk!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Send a DM ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀